DE LA SALLE UNIVERSITY – DASMARIÑAS Communication and Journalism Department CASE STUDY ANALYSIS: EXXON VALDEZ OIL SPILL Submitted by: Chaira Mae C. Aguilar Submitted to: Prof. ROEL S. RAMIREZ, APR January 11, 2016 I. SUMMARY and SYNTHESIZE In March 1989, the oil tanker Exxon Valdez underwent an accident in Prince William Sound in Alaska. This accident resulted in a massive oil spill, where more than 10 million gallons of crude oil leaked into the sea. Exxon’s problems were
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chairman and chief executive of the Exxon Corpoation was in his kitchen sipping coffee when the phone rang and received the news regarding the spilling of crude oil into the frigid waters of Prince William Sound, just outside the harbor of Valdez, Alaska. What was about to happen was the worst environmental disaster in the history of the United States. These were the documented facts that media had portrayed across the United States and to the world: Exxon Valdez, a 978-foot tanker piloted by a
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presents a training conference: Minimizing Casualties and Limiting Collateral Damage Human Effects Focus Day: August 20, 2012 Main Summit Days: August 21 – 22, 2012 Washington, D.C. Metro Area for the highly-anticipated law enforcement and military operator panels! Look inside See pages 4 & 5. Unprecedented representation from key decision-makers in alternative weapons: Rear Admiral Massimo Annati Director/Chairman European Working Group on Non-Lethal Weapons Alan Ashworth, Ph.D Senior
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an oil tanker Exxon Valdez had ran into a reef. The spill was approximately 11 million gallons into the sea, affecting the wildlife, the environment, and the region’s economy. It was a fact that Alaska could not hold a spill over 8.4 million gallons and could result in long-term consequeses. Exxon, along with other oil industries knew that navigating a large supertanker through the waters of Prince William Sound would be extremely complicated. Even with this kind of knowledge, Exxon still decided
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I. Background Information JHONSON AND JHONSON: TYLENOL The image and reputation of a company is so important in order to gain the trust of the consumers. Crisis need not strike a company purely as a result of its own negligence or misadventure. Often, a situation is created which cannot be blamed on the company - but the company finds out pretty quickly that it takes a huge amount of blame if it fumbles the ball in its response. On September 30, 1892, Jhonson and Jhonson announced that three
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Public Relations A Bagful of Knowledge Response Script Characters: Celdran : President Sunga : Applicant Navarro : Man, Reporter, employee 3 Lim : Woman, Reporter, employee 2 Gamboa : Organizer, Reporter, employee 1 Lao : Spokesperson/Technicals Proposed running time : 7mins. Set design : reality (office), re-enactment 1, re-enactment 2, re-enactment 3 Costume : business attire Things needed: Sounds Music Laptop Speaker Bangko Kimkim sign
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Exxon Valdez and Tylenol Case Study DE LA SALLE UNIVERSITY - DASMARIÑAS Communication Arts Department Lawrence G. Rawl, chairman and chief executive of the Exxon Corpoation was in his kitchen sipping coffee when the phone rang and received the news regarding the spilling of crude oil into the frigid waters of Prince William Sound, just outside the harbor of Valdez, Alaska. What was about to happen was the worst environmental disaster in the history of the United States. These were
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GEDUCOS, Argyll Cyrus B. I. BACKGROUND INFORMATION / ADDITIONAL PERSPECTIVE Public Relations is the process of building up good relationships between a company or organization and the public. They use Public Relations to build up a good reputation and a good name for their company and sometimes they use it to clear things up on their part especially if they are in a great crisis. Crisis need not strike a company purely as a result of its own negligence or misadventure. Often, a situation is
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Case Study Johnson and Johnson & Exxon Lucille Marjorie C. Curitana BMC I-2 Prof. Hero Hernandez Background Information Oriental Nicety, formerly Exxon Valdez ("valdez" pronounced val-deez), Exxon Mediterranean, SeaRiver Mediterranean, S/R Mediterranean, Mediterranean, and Dong Fang Ocean is an oil tanker that gained notoriety after running aground in Prince William Soundspilling hundreds of thousands of barrels of crude oil in Alaska. On March 24, 1989, while owned by the
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ICMR Case Collection C op y ICFAI Center for Management Research N BECG 045 ot The Exxon Valdez Oil Spill D o This case was written by Jaya D. Sangtani, under the direction of Vivek Gupta, ICFAI Center for Management Research (ICMR). It was compiled from published sources, and is intended to be used as a basis for class discussion rather than to illustrate either effective or ineffective handling of a management situation. 2005, ICFAI Center for Management
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