theories: There are many ways to apply these theories to any organization. There are four theories of marketing concept that are called the 4 P's: product, place, price, promotion. An example of the marketing concept is Microsoft. Microsoft Company is an international company that makes many different and good products to satisfy all customers’ needs and to full all organization’s goals. Microsoft’s marketing mix consists of product, place, price, and promotion. Products Microsoft companies offer many new
Words: 1120 - Pages: 5
B2B Marketing Plan of FedEx 1.0 Introduction According to Hutt and Speh (2004), Contemporary businesses operate in an environment that gets fiercely competitive by the day. To deal with this intensity of rivalry the typology of business networks has experienced extensive changes. One of the marked changes that businesses are undertaking is a change in marketing techniques. In an era where switching costs are low making customer loyalty to be shaky, old marketing strategies are no longer efficient
Words: 2540 - Pages: 11
of Federal Express in 1971; this company evolved into the FedEx Corporation in 2000 (FedEx, 2011). For the 2011 Fiscal Year, they had revenue in excess of $39 billion dollars. FedEx is comprised of more than 290,000 global employees. They process more than 8.5 millions shipments each day (FedEx, 2011). FedEx provides services to more than 220 countries and territories, including every address in the United States (FedEx, 2011). FedEx Corporation is the premier provider of shipping and information
Words: 1076 - Pages: 5
Hong 1316692 1. Identify the key buyers, products and geographies that Airborne Express, FedEx, and UPS try to serve. Are they similar or different? | Airborne Express | Federal Express | UPS | Product Line | Air-express transportation + provides delivery service of small packages and documents | FedEx Ground delivery (No shipment)(Business documents, electronic components, medical samples and replacement parts) | Ground delivery
Words: 819 - Pages: 4
FedEx People While most companies focus on the bottom line and channel most of its resources to making profits, FedEx Express does exactly the opposite. In contrast, most global express transportation company believes in putting their employees first. And true to its founding philosophy of the company is firmly based on this principle. "Our people are the heart and soul of the company," Said by Frederick W Smith. Founder and CEO determined to make employees an integral part of the decision-making
Words: 1762 - Pages: 8
III. Environmental Analysis………………………………………………………...……13 PESTEL Analysis…………………………………………………………………..13 Competition Analysis………………………………………………………………16 IV. Marketing Plan…………………………………………………………………………16 Marketing Goals…………………………………………………………………….16 Marketing Strategies……………………………………………………………….17 Marketing Mix……………………………………………………………………….20 Marketing Budget…………………………………………………………………..22 V. Recommendation………………………………………………………………….…..23 INTRODUCTION The competition in the business arena
Words: 6757 - Pages: 28
[pic] Introduction FedEx Corporation (FedEx) is a US based company mainly engaged in offering logistics solutions. The company, through its subsidiaries, provides transportation, e-commerce and business services under the FedEx brand. The major benefit of using the company is its ability to provide “day-certain” service to every business address in the US and Canada, as well as provide “time-certain” delivery to those areas within one to three business days. The company was founded in
Words: 5118 - Pages: 21
Identify and explain the characteristics of world class marketing organizations. Illustrate with examples of your choice. To claim to become a world class marketing organization there are certain qualitative and quantitative characteristics which should be possessed by the company. This section of the assignment will discuss these characteristics in detail. Every organization aspires to be a World Class Marketing Organization. World class Marketing organizations identify the needs of customers and develop
Words: 692 - Pages: 3
Fedex Overview | Remarks | Business | | 19000 packages a day75 cities (fly on commercial passenger flights)75 pounds, max 108 inchesMost shipment is less than 50 pounds, 90% are individual pieces | | Fleet – 32X Dassult Faclcon – 6,200 pounds capacity (Air taxi operator, less regulation)9 contract aircraft500 vans | | Hub based in Memphis, Tennessee, a reliable base point, airplane flew in from cities to hub, organized, back to cities in early morning/ 2nd hub in pittsburg | | |
Words: 846 - Pages: 4
creating a whole new market where previously there was none. Starting off with only fourteen small jets at its disposal, FedEx today has more than 560 aircrafts – making them the largest all-cargo air fleet in the world. The total daily lift capacity of their fleet exceeds 26.5 million pounds. Within 24 hours it travels approximately 500,000 miles. With the 2.5 million miles the FedEx Express couriers log a day; it is equivalent to 100 trips around the earth. A need that already has been identified rarely
Words: 1926 - Pages: 8
