establishment that will sell fashionable and design clothing to Y generation. Like a Sir will be located legally in Hong Kong and take its office in Paris or London, which are a popular fashion cities. While our initial goal is to open one boutique, expansion plans include an “atelier” to make people visit and create with us. In turn, we would hope to penetrate a sizable portion of the online fashion retail market and also offline retail market. 1.2 PRODUCTS & SERVICES The fashion and retail industry tends
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separate from other functional areas * All functional objectives should be co-ordinate and not contradict each other For example, Marketing may set a functional objective to increase sales by 25% over a three-year period. A Functional Strategy is the way in which the Functional Objective will be carried out. Marketing Objectives These are the foals of a Marketing function which are designed to help achieve Corporate Objectives. They are usually set a senior level of the hierarchy, and are likely
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locations . Confusing advertising Current market planning Lack of communication across the board no one person on the same page No planning – plan on how much to sell but not on how to sell it. - Marketing planning process overview section 2 - Pest/swot analysis section 2 - Marketing mix section 6 onwards - Segmentation section 5 Product portfolio Quartz Gainsborough Shower max Problem is competing against self in
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1|P ag e BUSINESS PLAN The Ideas of Innovating and Promoting Bites Marts INNOBITES SDN. BHD. Universiti Teknologi PETRONAS (UTP), Bandar Seri Iskandar, 31750 Tronoh, Perak. TELEPHONE: 017-6356921 E-MAIL: innobites@gmail.com 2|P ag e 1.0 Executive Summary Bites Mart is a mart that basically provides the university students with their daily needs in terms of personal care, food and beverages and other important things. Apart from being a typical common everyday mart in the university
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several forms, including verbal and written methods. It is important that the method used to convey the information is comprehensible by its intended recipient. Otherwise the communication is wasted and a business could suffer. In Scenario I, a Marketing Manager is asked by the Vice President of Operations to be in charge of developing a strategy for entering a new beverage into the global market. Now the manager has to convey the task and provide the details of the product to his team, so they can
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Tyden Brammall Mike Arevalo MKT/421 February 27, 2012 Stephanie Jensen Tyden Brammall Tyden Brammall is an organization that is in the process of trying to become the largest and most successful security seal provider in the world. Owned by a private equity firm it has been transformed from a United States manufacturer to a global company by expansion, merger, and take over. As the worldwide expansion has progressed it has encountered many if the issues raised. Items such
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for your business plan to get read. Think about it this way: if you had an endless list of things to do, and someone handed you an 80-page document and said "read this! you'd probably first want to know why. "The most important reason to include an executive summary is that in many cases, it is the only thing the reader will read," says Pablo Bonjour, founder & CEO of Katy, Texas-based SMG Business Plans, a company that offers entrepreneurs assistance in writing business plans. According to Bonjour
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market and communication drivers which will in turn influence how their brand is perceived by consumers, analysing the context of its current marketing communications instalments is essential (Fill, 2006). Fill highlights 4 key stages for context analysis: Customer, Business, Internal and External which are crucial in order to form a marketing communications plan. Context | Dimensions | The Customer -Brand Awareness, perceptions & attitudes-Segmentation criteria | British Airways is an added
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2014 DIRECT MARKETING PLAN FOR UNI TRANSPORT 2|Page 3 EXECUTIVE SUMMARY We developed a direct marketing plan for the transportation service known as the UNI Transport. We have come up with a marketing plan from where we have developed a direct marketing plan. We have firstly come up with a SWOT analysis through which we have identified the strengths, weakness, opportunities and threats. From there we have identified our target market and then we have gone further in to build a customer
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IMC Plan for Rajasthali Submitted By: Nimisha Nasa (13020841022) Submitted To: Ms. Anisha Agarwal Rajasthali – Company Analysis Age Group 20-24 25-34 35-44 45 & Above Cust Profiling by Age FY '12 FY '13 6% 14% 14% 45% 44% 41% 36% FY '14 5% 18% 45% 32% Cust Profiling by Category Age Group FY '12 20-24 8000 25-34 55000 35-44 22000 45 & Above 25000 Spend/Year FY '13 FY '14 10000 11000 70000 105000 26000 32000 30000 36000 Cust Profiling by Online Spend Age
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