This company markets and sells a variety of salty, sweet and grain-based snacks, carbonated and non-carbonated beverages, and foods through North American and international business divisions (Navigator). Within PepsiCo one can find them merged with Frito-Lay, Tropicana, Quaker, and Gatorade. Coca-Cola manufactures carbonated and non-carbonated beverages. New beverages joined Coca-Cola’s line up, including Minute Maid, Powerade, and Dasani bottled water. Coca-Cola is throughout Northern American
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customers and consumers. In doing so, we provide sound and rewarding business opportunities and benefits for customers, suppliers, distributors and communities. " PepsiCo was founded in 1898. It is home to hundreds of brands around the globe Pepsi-Cola, Frito-Lay, Gatorade, Tropic, and Quaker Brands. Pepsi’s mission is to be the world’s leading consumer convenient foods and beverage product company; seeking to yield financial rewards to their investors, providing prospects for growth and development to
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Assignment On: Neuromarketing Prepared For: MD. Moniruzzaman Sarker Senior Lecturer School of Business & Economics Prepared By: Asif Islam Onique ID: 111-091-015 Strategic Marketing (MKT 4204) Section: A Date of Submission: July 28, 2013 Neuromarketing: The word ‘Neuromarketing’ was coined by Ale Smidts in 2002, which combines neuroscience, marketing and technology and it has generated a buzz across every industry and every business sector. The concept ‘Neuromarketing’
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The primary purpose of this report is to identify and analyze the two dominant companies in the soft drink industry and determine the strongest performer as an investment opportunity. Coca-Cola and PepsiCo have been competing in the soft drink sector for over a century and both companies enjoy a high degree of brand consciousness globally. Coca-Cola has, until recently, outpaced its number two rival considerably, both in the U.S. and overseas. I will compare the two companies using the following
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be relatively cheaper than Potato chips. This would allow consumers to be fascinated to purchasing it and tasting it. Place • Lays Coco would be distributes in all the food chain store. More so, since there is an existing distribution channel Frito Lays utilizes, Lays Coco would be distributed in the same distribution channels. • In the beginning of distribution, deliveries to some of the stores that are major in each region would be supervised and followed up and appoint staff to manage that
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STRATEGIC MANAGEMENT FINAL PAPER PEPSICO CASE STUDY ANALYSIS LECTURER: Sisdjiatmo K. Widhaningrat Composed by Chalinee Kunkaweeprad (1206323306) Karisma Maharani Anisakusuma (0906490790) Prasya Aninditya (0906532540) Shafa Tasya Kamila (1006663096) UNIVERSITAS INDONESIA DEPOK 2012 1 STATEMENT OF AUTHORSHIP “Kami yang bertandatangan di bawah ini menyatakan bahwa makalah/tugas terlampir adalah murni hasil pekerjaan kami sendiri. Tidak ada pekerjaan orang lain yang kami
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CASE STUDY : COLA WARS CONTINUE : COKE AND PEPSI IN 2006 The case study “Cola Wars Continue: Coke and Pepsi in 2006” focuses on describing Coke and Pepsi within the CSD industry by providing detailed statements about the companies’ accounts and strategies to increase their market share. ‘ Cola war’ is the term used to describe the campaign of mutually targeted television advertisement & marketing campaigns between Coke & Pepsi. Furthermore, the case also focuses on the Coke vs. Pepsi
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A Potato Chip Brand Positioning Exercise Frito-Lay, a division of PepsiCo, based in Dallas, Texas, plans to reposition its brand. You, as the marketing director, are responsible for such endeavour. Please present your plan. To facilitate your analysis, the results of the attitudinal survey based on an assumed representative sample of 30 kids has been stored in sheet Chip Preference.xls. These data consists of observations on the following four variables: Crunchy: Crunchiness perception
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since it already has established good brand recognition and a reputation for high quality. Soon, it diversified its products to sell beer and an assortment of beverages, rice, and sugar, among many other grocery products. The launching of Dokito Frito (fried chicken) in November 2002 became an instant success, with its high quality and reasonable price, and since then have been a consistent top sales performer. It also offers litson liempo (roasted pork belly), grilled fish bangus (milk fish), lechon
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the campaign's focus on soda because the sugary, carbonated drink is falling out of fashion. Americans in particular are opting more often for energy drinks and enhanced waters as the nation becomes more health-conscious. PepsiCo’s snack division, Frito-Lay, has helped buoy the company amid sluggish soda sales in recent
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