Assignment On:
Neuromarketing

Prepared For:
MD. Moniruzzaman Sarker
Senior Lecturer
School of Business & Economics

Prepared By:
Asif Islam Onique
ID: 111-091-015
Strategic Marketing
(MKT 4204)
Section: A

Date of Submission: July 28, 2013

Neuromarketing:

The word ‘Neuromarketing’ was coined by Ale Smidts in 2002, which combines neuroscience, marketing and technology and it has generated a buzz across every industry and every business sector. The concept ‘Neuromarketing’ is the formal study of the brain's responses to advertising and branding, and the adjustment of those messages based on feedback to bring out even better responses.

Principles of Neuromarketing:

* Don’t use ‘we’ or talk about your corporation. * Get to the point. * Be visual. * Keep it concrete. * Close strong. * Use emotion like Surprise, laughter, fear etc.

Components:

Researchers use technologies such as functional magnetic resonance imaging (fMRI) and electroencephalography (EEG) to measure specific types of brain activity in response to advertising messages, these are known as different components of neuromarkating.

How is it applicable to Marketing?
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The knowledge provided by neuromarketing will help marketers create products and services designed more effectively. Basically neuromarketing will tell the marketer what the consumer reacts to, whether it was the color of the packaging, the sound the box makes when shaken, or the idea that they will have something their co-consumers do not.

Market Research Analysts apply neuromarketing and other qualitative research, in order to learn customers’ conscious and unconscious reactions to the products and messaging being offered also analyze and evaluate the neurological data, as well as other data gathered from other research methods and make recommendations to clients about