The Wealth of Networks The Wealth of Networks How Social Production Transforms Markets and Freedom Yochai Benkler Yale University Press New Haven and London Copyright _ 2006 by Yochai Benkler. All rights reserved. Subject to the exception immediately following, this book may not be reproduced, in whole or in part, including illustrations, in any form (beyond that copying permitted by Sections 107 and 108 of the U.S. Copyright Law and except by reviewers for the public press), without written permission
Words: 214717 - Pages: 859
The aggregate demand of published material, both online and offline, is a fixed number. Publishers in today's mass media market face fierce competition; each customer that an online publisher wins comes at the expense of its offline counterpart. To illustrate, imagine the unequal slicing of a pumpkin pie representing market shares that vary in size. The sum of all shares, or 'slices,' adds up to the total client base. Although each publisher already owns a portion of the pie, it still covets those
Words: 2300 - Pages: 10
consumer market as the business market. Evidently the company’s success is partly due to successful diffusion of their first product -the Flux chair. Flux chair is positioned as a new foldable chair with unique characteristics and visual appearance; a mass producible foldable design chair. This position enabled them to quickly diffuse in the niche market of design furniture. Therefore, their focus was more on the high-end market with an interest in design. Accordingly the chair is highly priced. Both
Words: 639 - Pages: 3
The media Anne O’Keeffe Historical overview of media discourse ‘The media’ is a very broad term, encompassing print and broadcast genres, that is anything from newspaper to chat show and, latterly, much more besides, as new media emerge in line with technological leaps. The study of ‘the media’ comes under the remit of media studies from perspectives such as their production and consumption, as well as their aesthetic form. The academic area of media studies cuts across a number of disciplines
Words: 7914 - Pages: 32
Is Mass Marketing Dead? TABLE OF CONTENT NO 1.0: 2.0 3.0: 4.0: References DETAIL Introduction Is Mass Marketing still a viable way to build a profitable brand? The reasons for the fall of traditional Mass Marketing Conclusions PAGE 3-4 5-7 7 – 13 14 - 16 17 1 1.0: INTRODUCTION Marketing is about identifying and meeting human and social needs, (Kotler, 2002) or even in simpler words, that is done to attract and retain customer at a profit. Thus, we see marketing management as the art
Words: 5037 - Pages: 21
Sociological Theories A sociological theory is a set of ideas that provides an explanation for human society. Theories are selective in terms of their priorities and perspectives and the data they define as significant. As a result they provide a particular and partial view of reality. Sociological theories can be grouped together according to a variety of criteria. The most important of these is the distinction between Structural and Social action theories. Structural or macro perspectives
Words: 9486 - Pages: 38
Albirini University of Illinois at Urbana-Champaign, USA ABSTRACT The last decade has witnessed an unprecedented diffusion of network technologies into developing countries. The technological discourse attending this diffusion has presented the new media as a utopian, egalitarian and empowering tool with the potential of ushering in a new era of development, democracy, and positive cultural change. This paper examines the economic, cultural, and political effects of the Internet within the historical
Words: 9084 - Pages: 37
Stereotype of an Archaeologist Archaeologist are included in many different forms of media and categories which include science fiction, fantasy, horror movies, comic books and video games. Nevertheless, these mass media sometimes tend to constitute false and speculative claims to defining an archaeologist true nature and their function in our company today. For instance, I picked out the fictional archaeologist Snake Jailbird from a very popular television series referred to as The Simpsons. Jailbird
Words: 269 - Pages: 2
GLOBALISED WORLD ESSAY 1. 2. How is the relationship between terrorism and the news media best understood? Terrorism and the Media co exist in a symbiotic relationship, meaning they both need each other. The media need terrorism to attract viewers and terrorists need media coverage for exposure. Media’s primary purpose is communication. Terrorism is a form of communication that is amplified by the media. Terrorism is outrageous violence that seizes the public’s imagination and awakens its
Words: 687 - Pages: 3
Solutions: Child Abuse When people decide to have children, the general idea is to love and cherish them. But unfortunately this isn't always the situation. There are parents in this world who abuse children whether they are babies or teenagers. People like this are not fit to have children. Whether it is physical or mental, abuse is wrong. Parents who abuse children should stop and take the time to get help, because the child will suffer in the end. Many children in this world die or become
Words: 2603 - Pages: 11
