When you think of a gift for a little girl, what comes to mind? A Disney Princess DVD? A mountain of pink cupcakes? A toy convertible for Barbie? These are the things that most of us have come to believe that all girls like. These are also the products marketers have created for girls… Notwithstanding the foregoing, there is an ongoing debate about gender-based marketing and in particular with gender-based marketing being focused on young children. . One of the events that triggered this debate
Words: 1025 - Pages: 5
The Doll Industry Revenues in the U.S. toy and game industry totaled $42 billion in 2008 and were projected to increase by 4.6% per year to $52.5 billion by 2013. The market was divided into two broad segments: video games (48%) and traditional toys and games (52%). The second segment was further divided into infant/preschool toys (14.5%), dolls (14.1%), outdoor & sports toys (12.3%), and other toys & games (59.1%) including arts and crafts, plush toys, action figures, vehicles, and youth electronics
Words: 318 - Pages: 2
Rise to the challenge SCENARIO Today’s date is the 1 November 2012. You are the consultant to Jot, an independent toy company Prepare a report that prioritises, analyses and evaluates the issues facing the board of Jot. You should make recommendations where appropriate. Read all the information provided before you begin. ©The Chartered Institute of Management Accountants Page 1 A variety of issues have arisen, on which the board would like your analysis and opinion: Near-shoring
Words: 1560 - Pages: 7
traditional toys or computer games. Children get bored fast and switch to substitutes. They prefer to play with more sophisticated toys. Substitutes come from the entire toy industry as well as the electronic gadget market. There are no switching costs for substitutes and the prices of substitutes vary, the barrier to switch is therefore low. Bargaining Power of Customers (pressure high): The pressure from customers is high. Customers of Lego are retailers such as Wal-Mart or Toys”R”Us. These
Words: 349 - Pages: 2
area such as the film industry or games then the power of supplier will automatically increase as company will incur significant costs of switching supplier. Threats of new entrants For traditional children toys industry has low barrier to entry as most companies that produce traditional toys are big brands with strong customer loyalty where a new entrant will find it difficult to gain its own customers or even build loyalty. It is also relatively expensive to enter such a market as for the children
Words: 351 - Pages: 2
Doll was changing over time to meet the standard which depends on the culture and society at the specific time. This poem is about a little girl, who is perfectly normal about physical. As many other little girls, she plays with doll, and household toys. She is healthy and intelligent. But people don’t think she’s beautiful when they look at her. Everyone only see that she has a great big nose and fat legs. She is advised to be on diet and exercise. But then she is exhausted and dies. She cuts of
Words: 974 - Pages: 4
LEGO’s VALUE CHAIN 8 APPENDIX B – Core competencies & LEgo 9 APPENDIX C – FOUNDATION & DIRECTION OF LEGO 10 Problem statement LEGO as a company has withstood many years of changing business environment, and has grown from creating wooden toys to interchangeable blocks, and eventually becoming an international symbol of innovation. It is again facing a changing environment, with its patents expired, its rising number of competitors, and facing losses in court as well as loss of market share
Words: 2192 - Pages: 9
Case 1 Marketing Strategy Jasmine Hall Mattel 1. Yes, Manufacturers of children’s products have a special obligation to not mislead consumers and society. One responsibility to the society that Mattel is performing is their commitment to protecting the privacy of their online customers when visiting their website or purchasing a product online. By assuring parents that their children’s privacy will be respected, Mattel demonstrates that that is takes its responsibility of marketing to children
Words: 692 - Pages: 3
Term Paper MKTG 578 Consumer Behavior Devry University / Keller The company Action Figure Outpost is a resale company for action figure themed toys and collectibles ranging from vintage to more modern products. The company has been in business for several years as an eBay store managed by a Top Rated eBay Power Seller; however the store has undergone gone recent name changes which allowed for the store to focus on specific items to be sold and narrow in on a target audience. The company now
Words: 2033 - Pages: 9
Emotional Benefits An emotional benefit relates to the ability of the brand to make the buyer or user of a brand feel something during the purchase process or user experience. “When I buy or use this brand, I feel ___.” Thus, a customer can feel safe in a Volvo, excited in a BMW, energetic with Coke or warm when receiving a Hallmark card. Evian, with its “Another day, another chance to feel healthy,” associated itself with the satisfied feeling that comes from a workout. Emotional benefits add
Words: 1296 - Pages: 6
