...2013 CASE STUDY www.cimaglobal.com/globalbusinesschallenge Jot – toy case study The date of the case is set at 1 November 2012 Industry background There is a large number of companies of various sizes which design and sell toys to retailers globally. Most toy companies outsource the manufacture of their toys and currently 86% of the world’s toys are manufactured in China. Most of the rest of the world’s toys are manufactured in other Asian countries, with only low volumes of products manufactured in Europe and the USA. The toy market is divided up into a variety of sectors, by children’s age range and the type of toy. There are different sectors with toys aimed for babies under one year old; children aged 1 to 3 years and pre-school children of 3 to 5 years. There is a further sector for children of school age of 5 years and upwards. Additionally the toy market is broken down into categories of toys. Research has shown that children aged 2 to 4 years old receive the most toys in quantity but that the most money is spent on toys for the 6 to 8 year age group. Toys sold in the market to those children aged between 9 and 11 tend to be more sophisticated. Some of these games need access to the Internet and most involve more complex programming. The other feature of this age group is that the ‘buyer’ tends to switch to the child from the parent. That is not to say that the child pays the money, more that the child drives the buying decision, always subject to the budget and...
Words: 6861 - Pages: 28
...blank, "Did you write this, or did someone else write it for you?" The student immediately confessed. He had purchased the custom-written paper from an online essay-writing service. The teacher believed this conduct represented a serious breach of academic ethics. The student had submitted an essay written by someone else as his own. He had not indicated that he hadn't written it. He hadn't given any credit to the essay's true author, whose name he did not know. And he was prepared to accept credit for both the essay and the course, despite the fact that he had not done the required work. The instructor severely admonished the student and gave him an F for the assignment. But the roots of this problem go far deeper than an isolated case of ghostwriting. Essay writing has become a cottage industry premised on systematic flaunting of the most basic aims of higher education. The very fact that such services exist reflects a deep and widespread misunderstanding of why colleges and universities ask students to write essays in the first place. These services have names such as WriteMyEssay.com, College-paper.org, and...
Words: 1223 - Pages: 5
...non-student * Minimum total of 1 ½ -2 hours * Minimum interview session: 30 minutes 2. Interviews with two or more people but performed one-at-a-time * Minimum total of 2 hours * Minimum length of any portion of an interview: 30 minutes B. Choose your topic: Career Related: Interview people currently working in the field you intend to enter following graduation. You could choose to interview an entry level person and one or two people who have had more experience. You might want to know techniques for breaking into the field, what the job would entail on a day to day basis, trends, challenges, typical career paths, etc. Problem Solving: Talk to counselors on/off campus to identify ways to approach solving a personal dilemma or challenge (e.g., whether or not to go to grad' school, study abroad, change majors, start a business, quit drinking, smoking), or check with a social worker or city official who deal with real-life daily problems that require workable solutions. Class Related: Tie in the interviews you conduct for this class with another class project. You will still need to do the post analysis to conform to the expectations for this class, but at least the time interviewing as part of gathering material for your research will be doubly productive. In the past, for example, students have looked at assessing the experiences of hearing impaired students on campus, differing management styles of supervisors, and what...
Words: 1618 - Pages: 7
...Introduction………………………………. Using Educational Resources…………… Upholding Academic Honesty…………….. Setting and Achieving Goals……………… Managing Time Wisely……………………. Fostering Reading Comprehension and Retention…………………………………… Applying Personality and Learning Styles……………………………………….. Often when a person recognizes that in order to earn what they are worth and secure their dreams they are going to first have to secure additional skills and or education. Juggling a career and family while attending college, is difficult to say the least. Just being a college student is a challenge in itself especially at my age. Whether it is through distance learning or the traditional face-to-face way, you, as a student, are completely on your own and have no one watching over you to make sure you complete your studies. You have to have the motivation and determination to succeed. Thankfully, University of Phoenix and its Instructors have provided us with a plethora of information and tools designed to help their students succeed. This is my student survival guide for distance learning. This guide is designed to assist the busy student by compiling the essential methods and resources I have learned. Using Educational Resources University of Phoenix has many online resources available on the student website. Students can access resources by going to the quick links on the very bottom...
Words: 1412 - Pages: 6
...Batasan Hills National High School IBP road Batasan Hills, Quezon City S.Y: 2011-2012 The effects of study habits to the academic performance of 4th Year students of Batasan Hills National High School Approval Sheet This research entitled, “The effects of study habits to the academic performance of 4th Year students of Batasan Hills National High School” prepared and submitted by Panel of Examinees Approved by the committee and Oral exam with grade of _______on Chairman Member Member TABLE OF CONTENTS CHAPTER 1 Introduction..................................................................................................3 Acknowledgment………………………………………………………………..4 Dedication………………………………………………………………………..4 Background of the Study……………………………………………………….5 Chapter 1 INTRODUCTION In our life there are so many things that we want to accomplish and so many steps that we must take in order to achieve our goal. But before anything else, we must face the obstacles and challenges in our life to become a better person. Just like in studying us should all take the risk to have good grade. We can all get it through establishing a good study habits. This habit can make our goals possible even though some students already have this they should know if it really helps them because some of their beliefs in studying may harm to them. Of course they should know the right way in studying to correct their misconception. ACKNOWLEDGEMENT The proponents...
Words: 5506 - Pages: 23
...Sample Statement of Purpose: MBA The term “globalism” has become overused, and often misused. In fact, we might say that it has actually been devalued to the level of the everyday language of buzzword-brandishing marketing pundits. Such freewheeling usage has perhaps prompted many a CEO (or future CEO) to launch into a global plan or strategy without proper consideration of the demands and dynamics of the international marketplace. Many would-be globetrotters neglect the acquisition of language skills, knowledge of foreign trade and tax laws, accounting standards, etc., all of which are necessary to effectively “go global.” Superficial knowledge only leads to failure. This has, indeed, happened, and while there is no doubt that neglecting to capture the gains achievable in overseas markets is equally suicidal, misguided attempts at competing globally (along with rapidly developing opportunities in the global marketplace) have placed a dramatic premium on individuals who take the time to properly train themselves in international business. For me, the Columbia MBA is a significant component of this training. I foresee my own career moving in the direction of European/American business, initially from an advisory perspective (i.e. investment banking or consulting) and ultimately from a leadership role within a manufacturing entity, preferably a start-up venture. This prophecy, in part, has evolved from my past experiences in western and eastern Europe which, in turn, have formed...
Words: 4285 - Pages: 18
...------------------------------------------------- COURSE OBJECTIVES The topics covered in this course are Open Innovation and Management of Technology and Innovation. The objectives of the course are: 1) to understand a number of crucial theoretical, empirical and managerial issues in business innovation; 2) to develop the ability to apply theory to real world cases; 3) to develop the ability to critically assess the usefulness of competing or complementary theories. ------------------------------------------------- STUDY MATERIAL Books Burgelman, R.A., Christensen, C.M. and Wheelwright, S.C. (2009). Strategic Management of Technology and Innovation, 5th Edition, McGraw-Hill International Edition, ISBN 978-007-126329-0. In this course manual the abbreviation BCW refers to this book. Chesbrough, H. (2006). Open Innovation, The New Imperative for Creating and Profiting from Technology, Harvard Business School Publishing Corporation: ISBN 1-4221-0283-1. Articles Some material is not covered by the books mentioned above. Therefore, there are some additional articles you have to study. All these papers are available via online (university library) sources. These are not provided as hard copies. Make sure you obtain: Cooper, R.G. (2008), “Perspective: The Stage Gate Idea to Launch Process – Update, What’s New, and NexGen Systems”, Journal of Product...
Words: 3832 - Pages: 16
...The Moral Compass nd understand moral theory. In fact, you have a moral philosophy – but you may not think of it that way. Every time you have a conversation about what someone “should” or “ought” to do, you doing moral philosophy. Your moral converations may be very personal – whether you should return the five dollars extra change the clerk gave you at the video store – or very broad – whether national security is more important than personal freedom. Whatever your moral conversations are about, it is likely there is a body of literature that would be useful in clarifying your thoughts on the issue. It may be a good idea for you to read a basic textbook on moral philosophy to review or familiarize yourself with the way philosophers have thought about some of the moral issues that almost everyone encounters. It is especially useful to be familiar with the terms and concepts of moral philosophy so you can express your views precisely and intelligently. Some of the major moral theories are briefly summarized in the Primer of Moral Theory that follows. You will find most of them are discussed in more detail in any basic moral philosophy text, although you may find them listed under slightly different titles. As you consider each theory, use the “Where Do I Stand” box to mark your position on it. Include a brief explanation of the reasons for your position. The purpose of this exercise is for you to decide for yourself what moral theories and standpoints make the most sense to...
Words: 16176 - Pages: 65
...Critical Reflections on Teaching What is reflective teaching? Reflection defined | |[pic]|recognising |[pi| | | | |+ |c] | | |Reflection means | |examining | |the way we teach. | | | |+ | | | | | |ruminating over | | | This involves more than just describing what we do or what we have done. As individuals, each with our own background and experience, we bring certain beliefs, assumptions, knowledge, attitudes and values to teaching. Our teaching takes place in a social setting that has its own unique characteristics, opportunities and constraints. Reflective teaching means exploring the implications of all these complex factors with the intention of understanding and improving our practice. A good place to start is by considering our own pasts, as learners and teachers and reflecting on the beliefs, knowledge and values that we have developed from our experiences. Levels of reflection In a sense, we reflect constantly as we teach, responding to ongoing situations in the classroom as they arise. This is sometimes called reflection-in-action. Reflection-in-action usually happens very fast, perhaps even intuitively...
Words: 5163 - Pages: 21
...conditions, during the June 2010 examination series. The reports were originally hand written but have been typed up, with diagrams redrawn. Errors, including QWC errors, have in most cases been kept. The aim of these exemplar reports is to highlight good practice and areas of potential improvement. The marking levels and examiners comments given are indicative and should be used as a basis for discussion in the classroom, rather than indicating a specific grade. Pre-release research focus * Explore the range of tectonic event profiles and how these and other factors affect the responses of people and governments. * Research contrasting locations and hazard events to draw out the range of tectonic activity and the different responses generated. Report title: ‘Tectonic hazard profiles determine the way in which people and governments respond to hazards’. Discuss ------------------------------------------------- Student’s plan: Intro – definitions Park model THP factors Magnitude – Lincolnshire, Iripinia Speed onset - Popocatepetl, Kashmir Areal Extent – tsunami Other factors - economic development Scientific understanding Location Conclusion - why chose case studies Nevado del Ruiz Loma Prieta Introduction Tectonic hazards pose significant challenges to humans. Earthquakes alone have claimed over 1 million lives in the last 100 years. A tectonic hazard can be defined as an event occurring due to movement or deformation of the earth’s...
Words: 2871 - Pages: 12
...Unit 5: Managing service levels CONTENTS A. PAGE B. C. D. E. F. G. INTRODUCTION TO UNIT 3 Aims 3 Your learning outcomes 3 Essential and suggested reading 4 SERVICE EXPECTATIONS 5 Customer expectations 5 Service encounter experience 5 Organisational change of focus 7 Ensure that segments are compatible (managing the segment portfolio) 7 Segment management 8 SERVICE LEVELS AND STANDARDS 9 Introduction to expected service levels 9 Problems in defining and agreeing service levels 9 Expected service levels versus service standards 10 Developing a set of service standards 11 How many service standards are necessary? 11 Planning service standards 12 Implementation of service standards 12 How can service standards be used? 13 Review of service standards 13 SERVICE RECOVERY 17 What happens when things go wrong? 17 Conflict management 19 Service recovery processes 19 Effective service recovery 20 Building trust 21 SUMMARY 22 NOTES AND GUIDANCE ON THE SELF-ASSESSED ASSIGNMENTS 23 Self assessed assignment 1 23 Self assessed assignment 2 24 REFERENCES 25 1 Unit 5: Managing service levels Blank page 2 Unit 5: Managing service levels A. INTRODUCTION TO UNIT This unit looks at the expectations of the customer and how they relate to managing service levels. It also covers managing service levels with service standards, service guarantees and service level agreements (SLA). It investigates what goes wrong...
Words: 6360 - Pages: 26
...‘As someone who has hired coaches, been coached, now coaches others, and has run a viable business for the last two years, I can only say that I wish Aryanne had written her book sooner. While there are many business start-up texts, for the coach thinking of setting up on their own, this packs genuine, practical advice into every page and is likely to become a definitive reference. It will confront you with the truth about setting up on your own – and sometimes not pull any punches with that. It’s there to keep you focused, and is just as useful to read when you’re 12 months into your business as when you’re starting out.’ DAMIAN GRIFFITHS | Director VProfessional Former IT Director Addleshaw Goddard and Eversheds ‘This is a book that presents an often complex topic in a logical, easy to read and readily digestible way that is immediately useful to anyone busy setting up their business. In particular the clear, concise chapters and subsections allow the reader to easily identify and focus on a particular area of interest, without having necessarily to read the entire book in one go. It can therefore be used informally as a ‘‘user manual’’ or as a formal, technical book. If you are setting up – or are thinking about setting up – a coaching business, or for that matter any other small business, I recommend it – highly.’ ADRIAN OLSEN | Managing Director and Head of Global Project Finance Bank of Ireland Corporate Banking ‘I would readily recommend this book to anyone...
Words: 46840 - Pages: 188
...ability to solve a problem logically; attributes, which are essential for good managers. Types Of Group Discussions Normal GD: A group of 10-12 candidates are given a topic to discuss. They are seated in circular or semi-circular fashion. They are given 2-3 minutes to prepare and then asked to speak on the subject. The topics are general and open-ended. Controversial GD: The purpose of this kind of GD is to encourage debate so that the participants are forced to take a stance for or against the topic. This enables the recruiters to gauge the candidates more deeply. Controversial GDs are not open-ended. Case Study GD: In this kind of GD a complex situation is given to the participants, who are asked to discuss it and recommend a course of action. This kind of GD tests a) the analytical powers of the participant. B) Whether they can pinpoint the real problem in the case study. C) Their ability to come up with a feasible solution. Candidates are also expected to provide the reasons for coming up with their solution. Recent GD topics in top B-schools: 1. Growth and...
Words: 4162 - Pages: 17
...Outline for Case Reports: Please follow this outline for all written case reports. Please note that this follows the discussion below. 1. Situation Analysis 2. Assumptions and Missing Information 3. Problem Definition 4. Development of Alternatives 5. Evaluation of Alternatives and Recommendation to Management 6. Appendix – Used for exhibits such as pro-forma income statements and other detailed analyses. The Case Analysis Framework The case analysis framework presented here is a synthesis of the frameworks used by your professor and other marketing professors who use case analysis in their courses. It will provide a solid structure to organize the diverse information presented in a case. As you work your way through this framework, or a similar approach to case analysis, we offer the following hints to increase your probability of success: 1. No one can analyze a case after reading it only one time, or even worse, doing the analysis during the first reading of the case. You should read through the case once just to get an understanding of the nature of the case. During the second reading, you can begin to structure and classify the issues as they appear. A truly comprehensive case analysis will probably require at least three readings. 2. Don’t get trapped into thinking the “answer” to the case is hidden somewhere in the case text. There is never a single answer to a case just as there is never a single marketing strategy that is...
Words: 7575 - Pages: 31
...comprehension of innovation and pioneering, the needed strategies for technological sustainability | 10 | Q. 1 | Required | Marks | (c) | Students must delve practically to the progress and prosperity of Apple. Must dwell on the strategy of reliability and sustainability. Sustaining strategic change | 15 | (d) | Reveal the characteristics of a visionary leader – relate corporate strategies to corporate vision. Cite right-and wrong strategies and practically link to visionary leaders – mission and strategic direction. | 10 | (c) | The strategic notion of creativity, the birth of invention. Demonstrate comprehension of innovation and pioneering, the needed strategies for technological sustainability | 10 | Case Study 1 APPLE COMPUTERS Apple was started in 1976 by a young entrepreneur, Steven Jobs, and his partner, computer nerd Stephen Wozniak. They began by making personal computers (PCs) in a garage. In 1983 the company’s turnover, from essentially one model – the distinctive Apple computer - was approaching $1 billion. At this stage in the company’s development Wozniak had already left and Jobs had been quoted as saying that he was no longer able to do what he most enjoyed, working with a small ground of talented designers to create new innovative products. To overcome his frustration with an...
Words: 2275 - Pages: 10
