contracted through outsourcing. As far as Mattel is concerned, the key motivation for outsourcing is to have access to cheap labor, reducing manufacturing cost significantly. Causes of Mattel’s Recall Problem There are three main causes for Mattel’s toy recall: manufacturing problems which refers to the use of lead paint by Chinese manufacturers; design problem as a result of increasing use of small, powerful magnets that have the risk to be swallowed by children if detached, and; product misuse by
Words: 1060 - Pages: 5
lesson # 405498 Exam# 405498 Student ID # 21954934 Exam name Graded Toy Project Toy 1 : Pop Up Picture Book Description: This is a pop up picture book. Depending on the age of the child, the book teaches them many different things. Why is this toy developmentally appropriate for a child in this age group? This is appropriate for this age group because it develops the child’s brain in more than one way. Is this toy appealing to a child in this age group? Why or Why Not? Yes! The picture
Words: 545 - Pages: 3
& Consumer Protection In 2007, Mattel, a global leader in the design, manufacture, and marketing of toys, issued a voluntary recall of 1.5 million Chinese-made toys. A majority of as a result of such carelessness, children’s health and safety were at great risk due to poor toy design, such as loose magnets, and substituting lead free paint for a fatal amount of lead paint on Mattel’s toys to cut corners and save money. As consumers we are naive to believe that boards of directors and higher
Words: 1166 - Pages: 5
Mattel’s China Experience: A Crisis in Toyland In 2007, Mattel a California based toy company shockingly recalled 19 million toys that had been manufactured in China. Mattel was founded in 1944, and has produced iconic toys such as Barbie and Hot Wheels. The company had a long established trust with their consumers that had been forged from decades of reliability. However, when the company recalled 19 million toys due to health and safety violations, consumer confusion and outrage soared. The public
Words: 1274 - Pages: 6
Introduction Happy Days Toys Store was formed by three college friends. The idea came about when the students were all talking about sex toys with more benefits and feature as the toys they have is limited to the bedroom. The student discussion gave them the idea to venture into designing and getting manufacturers to invest and make the store a reality. Seven months later the company was formed. The company has been in existence since 2005. Happy Days is an adult toy store that operates in the
Words: 1071 - Pages: 5
Spin Master Toys Case Study Final Exam IS 8100 Renu Ramnani Q1. What is the history of Spin Master toys? In April 1994, Spin Master business was founded by three university friends, Anton Rabie, Ronen Harary and Ben Varadi, who were graduated from the University of Western Ontario. These three friends decided to find out an opportunity in the corporate world and made Early Bird, and in just six months company sold 1.5 million of them, which was a great hit during that time period. Early
Words: 2156 - Pages: 9
McFarlane Toy in US A Research Proposal INTRODUCTION McFarlane Toys is the fifth largest action figure manufacturer in the US. Established in 1994 to manufacture and sell action figures based on founder Todd McFarlane’s comic book character Spawn, the international award-winning company has expanded into licensed products to become one of the premiere action figure producers on the planet. There is only one physical store in US which located in Arizona the headquarter of McFarlane Toys company. PROBLEM
Words: 536 - Pages: 3
Build-A-Bear: Build-A-Memory In the late 1990s, it was all about the dot-com. While venture capital poured into the high-tech sector and the stock prices of dot-com startups rose rapidly, the performance of traditional companies paled in comparison. This era seemed like a very bad time to start a chain of brick-and mortar mall stores selling stuffed animals. Indeed, when Maxine Clark founded Build-A-Bear Workshop in 1996, many critics thought that she was making a very poor business
Words: 2001 - Pages: 9
changed since!) Renaissance paintings show that the Maltese were popular in Italy. They were known in Britain in the 16th century and may have been brought there by invading Romans or returning Crusaders. Maltese are possibly the oldest of Europe's toy breeds and are widespread throughout the continent (It is no wonder that the breed travelled so far and wide, as ours can't walk around the block without drawing admirers!). Maltese have always been lap dogs, favored by the nobility across time and
Words: 1219 - Pages: 5
In regards to the news clip “Giuliani Remembers 9/11,” CNN and its creators paid for the broadcasted interview. When I listened to Giuliani and King talk about 9/11, I didn’t feel as though there was any kind of slant. As Giuliani and King reflect back on 9/11, it shows that not only are they still affected by the tragedy, but so is America. I believe Giuliani to be credible because he experienced 9/11 himself. I am not skeptical on his credibility because during 9/11, Giuliani was in the middle
Words: 428 - Pages: 2