1. Evaluate product innovation at Gillette throughout its history. Has Gillette been a victim of its own success? Has product innovation in the wet-shaving market come to an end? Explain. 2. What do you make of the razor wars, first between Gillette and Schick, and now with online competitors? Does Gillette face a serious threat from competitive inroads? Explain. 3. What actions would you recommend over the next five years that could help Gillette maintain its worldwide dominance? What specific
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Procter and Gamble- 2006 | Written Case Analysis | Contents Executive Summary 3 Facts about Procter and Gamble: 4 Financial Ratio Analysis: 5 Profitability Ratios: 5 Liquidity Ratios 5 Disadvantages of acquiring Gillette: 6 Employees Layoff: 6 Divergence of P & G from its functioning Efforts: 6 Competitor Threats 6 Supporting of the Acquisition 7 Strong Brand Portfolio, opportunity for more innovation, faster sales growth and cost saving: 7 More Bargaining Power:
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Gillette Safety Razor Division: Blank Cassette Project 9/3/13 Sydney Jones 1. Who is the protagonist? The protagonist in this situation is Ralph Bingham. Ralph serves as the vice president of new business development for the Gillette Safety Razor Division (SRD). As vice president – new business development it is Bingham’s job to identify new business opportunities for the division, evaluate their feasibility, and develop plans for execution. 2. What is the situation or problem he is
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not buy blades as often because their blades will not dull out as quickly. The quality of a blade will also play a role. If the quality of a blade is not good, it will dull out quickly. This can generate demand for higher end blades, which is where Gillette can capitalize on generating demand for their blades. Another factor is what appears in the media. When people consumers watch movies and television commercials and see good looking, well groomed actors, they will follow suit and emulate the
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Questions: (1) Evaluate product innovation at Gillette throughout its history. Has Gillette been a victim of its own success? Has product innovation in the wet-shaving market come to an end? Explain. Gillette had dominated the personal shaving market for quite a long time. They did not focus on product innovation very much, and when it did, it focused on acquiring existing product lines. In 1962, when Wilkinson Sword launched its stainless-steel blade, Gillette finally had competition. Wilkinson Sword
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Gillette Mission Statement: “Our mission is to achieve or enhance clear leadership, worldwide, in the existing or new core consumer product categories in which we choose to compete”. SWOT ANALYSIS: Strengths: * They are undisputed market leader as they have the greatest market share all over the world. * They have been performing for more than hundred years so they have very sound goodwill in the market. * They have a very big distribution system. Their products are sold all over
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market conditions changed and the system was a bit rigid and could not adjust itself tothe changing market environment. White rain was another product launched using the system. But this time the strategy worked. The managers of Gillette were now in a dilemma weather to continue with the system as there were problems when themarket conditions changed. Problem Identification: The non-adherence of the management in following the systems and procedures as specified in Planning
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Running Head: THE GILLETTE COMPANY The Gillette Company: An assessment of past performance and future outlook for the brand Yinka Daramola National University, CA November, 2014 Abstract 3 Organizational Overview 4 Case Breakdown 5 Challenges 7 Market Impact 10 Projected Outcome 11 Question 1: Gillette has successfully convinced the world that “more is better” in terms of number of blades and other razor features. Why has that worked in the past? What’s next? 12 Question 2:
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Rule of Reason Approach—Critical analysis on the AAEC in respect of P & G Gillette Merger. --- By Bhanu Shree Jain In inquiring into a Merger and Acquisition the Competition Commission has to see whether a Merger and Acquisition has caused or likely to cause an “appreciable adverse effect on competition” (AAEC) and there is a ‘rule of reason’ approach to the inquiry. The paper explores Section 5, 6, 20, 29, 30 & 31 of the Competition Act, 2002 which govern the same and the act provides
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Jeffrey Siswanto BA 4196 Gillette Co. Report 06/17/2010 Gillette Co. (A): Pressure for Change History Gillette is a leading worldwide market leader in male grooming products, including blades, razors and shaving preparations, found in 1901 by King C. Gillette. The company is also a global leader in other consumer product categories, such as portable power and oral care businesses. In the 100 years since the company was founded, Gillette has gained, held and strengthened their leadership position
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