Gillette is a company popularly recognized for its razors and blades and as a pioneer in wet-shaving technology. Even with stiff competition, it holds a commanding share in the worldwide market. The company has been long known for its innovative products and marketing strategy. The company continues to grow slowly all over the world. With emerging technologies in the razor and blade industry and increasing customer reluctance to pay a higher price, it is definitely a challenge for Gillette to sustain
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GILLETTE 1 Gillette XXXXXXX BA440 XXXXXX GILLETTE 2 Gillette is a household word and has been around for over one hundred years. Beginning in 1901, a Gillette has been giving men a clean, safe shave. It began with the single blade safety razor and has evolved into a 5 (+1) blade system. It is easy to recall the days of fathers using the single safety blade system, it seemed to work, but they still suffered the occasional nick and cut. Just like on
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Executive Summary Gillette has been the leading brand in men’s grooming industry. The competition in the razor industry is becoming more intense since the start of online retailing of razors. With competition heating up Gillette has to find a way to cater to consumers. Gillette merged with P&G in 2005, which instantaneously became a competitive advantage. Gillette uses its aggressive advertising to compete with customers and keep its market share. The company will introduce a new women’s razor
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------------------------------------------------- Gillette Case Study Date: June 25, 2016 ------------------------------------------------- Situation Analysis The personal care and grooming industry is an industry characterized as an oversaturated market with limited innovation. The wet shaving market is believed to have peaked by many analysts. These analysts look to the introduction of “new” technology like the 5+1 blade. This razor and other similar razors are accused
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Warren Buffett and Gillette Background of the Active Investor Warren Buffett is known as one of the world’s most notable investors. He is a self-made investor, now worth billions of dollars. Buffets premise is that people should base their investing on common sense and search out assets that are selling for less than they are worth (Pardoe, 2005). At an early age Buffett had a knack for making money. At six year old, Buffett made a five cent profit by purchasing a six-pack of Coca-Cola
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Product Products are the goods and services that your business provides for sale to your target market. When developing a product you should consider quality, design, features, packaging, customer service and any subsequent after-sales service. Place Place is in regards to distribution, location and methods of getting the product to the customer. This includes the location of your business, shop front, distributors, logistics and the potential use of the internet to sell products directly to consumers
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risks The Gillette Company has a long history of being 'the first to market...' in its own areas of operation. Its achievements include producing the first successful: • safety razor 1901 • twin bladed razor 1972 • twin bladed disposable razor 1976 • pivoting head razor 1979 • pivoting head disposable razor 1980 • razor designed specifically for women - Sensor 1992 • triple blade razor - Mach 3 1998 • battery powered razor - M3Power 2004. As well as being first to market, Gillette has also
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The Gillette brand holds the largest market share in wet-razor shaving and has a very successful line of disposable razors. Wanting to be known for more than razor, the company has ventured into men’s toiletries and would like to achieve a similar market share with these products. They have ‘Right Guard Deodorant’ which was once a house hold name however, due to their lack of evolution with this product in the changing toiletries market, Gillette moved into the number 3 spot behind P&G and Colgate
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Gillette Mission Statement with All Important Details. Gillette Mission Statement: “Our mission is to achieve or enhance clear leadership, worldwide, in the existing or new core consumer product categories in which we choose to compete”. SWOT ANALYSIS: Strengths: * They are undisputed market leader as they have the greatest market share all over the world. * They have been performing for more than hundred years so they have very sound goodwill in the market. * They have a very big
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Market Product and Market Analysis for the Gillette Fusion ProGlide Disposable Razor Industry/Market The Gillette Fusion Proglide Blade is a product that is positioned in the men’s hair removal niche. This product is primarily targeted at males age 18-50, in other words any male that is of age to grow facial hair. They are marketed for individuals in the middle income range due to it not being a one-use disposable blade. Gillette is not a high end single blade razor either. These razors
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