International Management Course Syllabus Course Name: International Business and Marketing Instructor’s Name: Prof. Dr. Britta Bergemann E-mail: britta.bergemann@stw.de Class Time: 2.00PM – 8.00PM 1. Course Description This course looks at international business and marketing topics in theory and practice (case studies). It aims at building students’ awareness of business and marketing mix issues in the global context, and provides the tools to manage products and brands globally. 2.
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Assistant Professor | 2. Office Location : | H08-B111 | 3. Office Hours: | Thursday (10:00-11:00 AM) or by appointment | 4. Office Phone: | 4403 5039 | 5. Email Address: | badera@qu.edu.qa | 6. Department: | Management and Marketing | 7. Links: | Qatar University Website: www.qu.edu.qa College Website: http://www.qu.edu.qa/business/ Course Website: http://mybb.qu.edu.qa/ | Course & Section Information | Class Time & Location: Sunday, Tuesday, and Thursday
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4190 International Marketing IBN302.H1N 5 IB3416 M 5:00P-7:30P Todino, H This course examines the fundamentals of marketing within a global context students learn the impact of economic, cultural, political, legal and other environmental influences on international marketing. They analyze international marketing cases, considering product, pricing, placement, and promotion. Students learn from lectures, discussions, international case studies, and group projects. Course Goals: The goal
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or re-invent the product. Within Byron Sharp’s publication Marketing: Theory, Evidence & Practice he states “While success or failure depends a great deal on luck, marketing strategy has a huge influence on a brand’s success or decline. There is much marketing knowledge that (if used wisely) can help grow brands.” An example of this is the Apple product the iPod. The iPod was hugely successful due not only to Apple’s marketing campaign but the way they saw the future within computer storing
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Principles Of Marketing Name: Muhammad Haroon Qayyum Registration #:MB113055 Section #: 4 Assignment No# 1 Discuss current trends in economic environment to which marketers must respond? There are following economic trends in the economy which marketers have to respond in order to make success or capture the customer intentions: New inventions: When there is some new invention in this market the marketers have to respond in order to capture his market situation. The marketers have a strong
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Objectives of the assignment Students should intend to think about the marketing theory they have been learning and to start using that marketing perspective to better understand specific industries/organizations that are operating in a particular marketplace. Students should acquire understanding of the role of marketing and also see that there is a wide range of information available from a variety of sources that can be used by organizations and practitioners for analysis. Components of
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and a company-focused Strengths-Weaknesses-Opportunities-Threats (SWOT) analysis. These skills will then be applied to a simulation in which teams develop strategies for selecting countries for market expansion and development. Required Texts 1. Global Business Today (6th Edition), Charles W. Hill (McGraw Hill, 2009) ISBN: 007338139x. 2. FOUR (4) Case studies ARE REQUIRED and available to download from Harvard Business School Press, Ref. Number: http://harvardbusinessonline.hbsp.harvard.edu/relay
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that the exam timer continues to run while students are disconnected, so students should try to log in again as quickly as possible. The Help Desk cannot grant any student additional time on the exam. 3. See the Syllabus section "Due Dates for Assignments & Exams" for due date information. 4. Reminders * You will only be able to enter your online Final Exam one time. * Click the Save Answers button often. * If you lose your Internet connection during your Final Exam, log on again
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402225489 Strategic management in a global context Porsche Case Study Assignment Strategic management in a global context Porsche Case Study Assignment This essay aim to analyse and identify the importance of having strategy to align the business organizational mission and values with external and fast-paced circumstances so that it can use its competitive approach to react in a timely manner and cater to the circumstances. (Johnson et al, 2008) By using the global automotive industry as a reference
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determine how successful that firm may be in new foreign markets. Then the Porter's Five Forces model is adapted as a systematic framework for analyzing the competitive environment in any market of the world. Finally, market-based and resource-based marketing strategies are compared. By skillful application of both perspectives, an organization may be well on its way to a profitable multinational presence. QUICK REFERENCE CHAPTER OUTLINE A. Introduction B. Country-Specific Advantages (CSAs)
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