Course Title Lecturer’s Name Assignment Title Date Set Due Date 79829 Unit 19 Marketing Planning HND Business (BTEC Levels 4 & 5) Keeshon Holmes MP Assignment 18th January 2015 17th April 2015 Semester / Academic Year January 2015 Semester Unit Outcomes Covered: LO1. Be able to compile marketing audits LO2. Understand the main barriers to marketing planning LO3. Be able to formulate a marketing plan for a product or service LO4. Understand ethical issues in marketing GRADING OPPORTUNITIES AVAILABLE
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ACADEMIC GUIDELINES www.ibs.utm.my ACADEMIC GUIDELINES CONTENTS ITEM PAGE Overview / Background of UTM 4 Philosophy of UTM 4 Vision of UTM 4 Mission of UTM 4 Motto of UTM 4 International Business School (IBS) In Brief 5 Vision of UTM IBS 5 Mission of UTM IBS 5 Core Values 5 Client Charter 6 UTM IBS Organization Chart 7 Postgraduate Administrator 8 Graduate Faculty 9 Enrolment and Duration Of Studies 13 Change of Program Of Study, Type of Registration, And Mode of
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MG209: Individual Assignment McDonalds Business Portfolio Submission Deadline: 12/12/14 Word count: 3, 163 Contents Page Introduction Page 3&4 Theme 1 Page 5 * Remaining Market Leader while doing business overseas * (i) Position and Structure as a Transnational corporation Page 5 * (ii) Focus on the Brand and Strategic Targets
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Marketing Management MGT 310-Module Handbook Marketing Management Module Handbook Course Code MGT310 BBA-5C Dr. Sher Akbar Faculty of Business Administration Department of Management Sciences Department of Management Sciences, CIIT Islamabad 1 of 8 Marketing Management MGT 310-Module Handbook Contents Introduction ................................................................................................................................ 3 Contacting the Module Instructor
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Matalon, President Director L’Oreal Indonesia (Session 12) Topic: L’Oreal strategy entering Indonesia - Vikram Reddy, GM Four Seasons Hotel Jakarta (Session 16) Topic: Four Seasons Global Strategy Background Companies today confront an increasing array of choices of markets, of locations for value adding activities, and of modes of crossing borders. This course focuses on the international dimensions of strategy and organization
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Extension Marketing Plan: Guide Introduction Use this document as your guide to success. All Brand Extension Marketing Plan documents should use 1” margins, 12 pt. font, and include a cover page and a reference page. For the Brand Extension Marketing Plan assignments in this class you will not use the usual APA rules which require in-text citations as 1) no marketing plan ever uses direct quoting within its contents, 2) we are making an exception due to the nature of a marketing plan assignment
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Students, please view the "Submit a Clickable Rubric Assignment" in the Student Center. Instructors, training on how to grade is within the Instructor Center. Assignment 1: Corporate Responsibility and Marketing Strategies Due Week 3 and worth 240 points Use the Internet to research the Apple Corporation, its current position and reputation regarding ethical and social responsibility, and the strategies that it currently employs to market its products. Write a six to eight (6-8) page paper
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Ashley Bailey MK205 Unit 2 Assignment 1. What is the purpose of environmental scanning? Give an example. It is important to perform the process of environmental scanning in order for the firm to intelligently plan for the future. The goal is to gather the environmental data in order to identify future market opportunities and threats. An example of the importance of environmental scanning would be if you were looking to open a coffee shop in a certain area, it is good to determine whether
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INTERNATIONAL BUSINESS SCHOOL YEAR 2014/2015 INDIVIDUAL ASSIGNMENT (2-3 pages, typed and handed in personally on lectures) Read the case Samsung attacks Apple and answer to the following questions: 1. How important role do Samsung and Apple play in global smartphone market? 2. What is guerrilla marketing and discuss how Samsung tried to win the smartphone battle by guerrilla marketing? 3. Discuss various strategies adopted by Samsung to win over Apple? 4. Discuss the opportunities
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organization. The course covers the nature of managerial accounting; activity costing; marginal costing; standard costing, etc. 2. Course Duration The course will have 45 sessions of 60minutes duration. 3. Course Contents Assignment of sessions to the modules of course is as follows: Module No. | Modules/ Sub modules | Sessions | Marks (Uni. Exam) | I | Cost Management and Cost EstimationCost and Management Accounting OverviewVarious Cost Concepts. Cost Estimation approaches
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