micro-marketing or macro-marketing. Micro-marketing is a performance of activities to accomplish objectives of an organization by anticipating customer needs directing a flow of need-satisfying goods and services from producer to customer or client. Macro-marketing is a social process that directs an economy’s flow of goods and services from producers to consumers that effectively matches supply and demand and accomplishes objectives of society (Chapter Marketing's Value to Consumers, Firms, and Society).
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Krypton Night Hotel Policy Alcohol Policy : Alcoholic beverage service is restricted to those 21 years or older with valid identification. Sexual Harassment : Sexual harassment can be defined as unwelcome sexual advances, requests for sexual favors, and other statements or actions of a sexual or gender-based nature when: • the harasser states or implies that giving in to or rejecting such conduct will affect an individual's employment; or • such conduct unreasonably interferes with an individual’s
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do the various management theories offer clues for organizing and controlling hotel employees? First of all according to Hawthorne human relations implication is very important. Worker attitude toward their manager affect the level of their performance. When there is human relationship exist among the manager and the employees then there will be less confusion, and more understanding among each other. A good working environment will be only achieve through human relations, and mutual respect
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In her article Face time vs screen time, Chandra Johnson says that technology has impacted our lives very much and we are losing the personal touch or what she says as the emotional intelligence i.e. how the other person reacts to certain situations differently while they are texting or while communicating face to face. I agree with all her points and I also feel that there should be a balance about how often we use technology. We should use technology but not at the cost of our smartness, as some
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Las Vegas’ Harrah Hotel College is one of the best schools in the United States for hospitality for many reasons; however, it also has its negatives. I have been part of the Harrah Hotel College for 3 years and I have had tremendous experiences and disappointing ones as well. I completely understand that all schools have problems and can’t always be perfect, but there are problems with UNLV and its hotel college that aren’t tolerable. Aside from the negatives throughout the hotel college, it definitely
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CSR practices: An Accor Hotel Group and Colgate-Palmolive Company review Student name: Lior David ZOLDAN YAHALOMI Student number: 302413 Class: G2 CSR practices: An Accor Hotel Group and Colgate-Palmolive Company review Student name: Lior David ZOLDAN YAHALOMI Student number: 302413 Class: G2 Statement of authorship I certify that this dissertation is my own work and contains no material, which has been accepted for the award of any degree or diploma in any institute, college
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that can affect the hotel industry we are in is an economic recession. When a catastrophe like this hits people they tend to panic and stop spending on unnecessary things. Luxuries that we provide in the hospitality industry like fine dining and recreational activities tend to be cut off from people when the recession hits. People become scared of the future and unsure of when things will get better and if it will happen again. This causes us to lose revenue and profits. Our hotel growth becomes slow
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the hotel to organize trips to the “Red Light” area for the purpose of boosting occupancy rates? According to Act Utilitarianism, The affected parties are: * Hotel Management (CEO – Jeronimo) * The Red Light package may boost the occupancy rate of the hotel, giving the hotel a significant source of revenue, which will ease the pressure from the shareholders. (Pleasure) * It may damage the hotel’s reputation since it is likely, that from this moment onwards, the hotel will
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kinds of hospitality objectives with which management must be concerned: 1. A manager wants to make the guest feel welcome. Doing this requires both a friendly manner on your part toward the guest and an atmosphere of “liberality and good will” among the people who work with you in serving the guest. That almost always translates to an organization in which workers get along well with one another. 2. A manager wants to make things work for the guest. Food has to be savory, hot or cold according to
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Microsoft While Microsoft has been very successful in providing the Windows operating system to PC makers as well as the Office Suite there is growing competition from Apple in terms of both the consumer market and the corporate market. The Apple Mac OS is now becoming a viable contender in both markets. However, in terms of the quickly growing and ever expanding mobile market Microsoft has done very little to win over handset makers and create an environment in which individuals are writing apps
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