Center of International Programs International Cultural Exchange School Donghua University Undergraduate Research Project: Motivations for impulsive buying behavior and the effective marketing strategies selling grocery products Case: CITY SHOP By: Ilja Khanan Nationality: Germany Major Business Administration Student ID: 113110246 Supervisor: Nikola Zivlak Date: June 2014 Abstract For over sixty years, marketers and consumer researchers have
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Consumer Behavior Insights Name : Student Number : Course title : Marketing Course : Assignment topic : Consumer Behaviour Insights Lecturer : Author : Name : Student Number : Course title : Marketing Course : Assignment topic : Consumer Behaviour Insights Lecturer : Author : Assignment Coversheet The Faculty of Business STUDENT INFORMATION STUDENT NO. | | SURNAME | | PHONE NO. | | GIVEN NAMES | | E-MAIL | | Instructions for
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Consumer Behavior Models in Tourism Analysis Study Muhannad M.A Abdallat, Ph.D. Assistant Professor Hesham El –Sayed El - Emam, Ph.D. Assistant Professor Department of Tourism and Hospitality, Faculty of Tourism and Archeology King Saud University ABSTRACT The theories of consumer decision-making process assume that the consumer’s purchase decision process consists of steps through which the buyer passes in purchasing a product or service. However, this might not be the case. Not every
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of Contents Problem Statement: 3 Objectives: 3 Research Design: 4 Qualitative Research Analysis 5 Conclusion 11 Problem Statement: To study whether the celebrity endorsements carry any direct or indirect effect on the purchasing behaviour of the consumer. Objectives: * To identify how is celebrity endorsed advertisement perceived. * To explore customer perception towards Brand Ambassadors promoting specific product or services. * To find which type of celebrity persona
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social, personal and psychologicalfactors. Culture factors include the set of basic values, perceptions, wants and behavior learned by a member of society from family and other important institutions. The socialfactors include consumer’s family, small group, social roles and status. The personalcharacteristics such as buyer’s age, life cycle stage, occupation, economic situations andlife style influenced by four major psychological factors; Motivation, Perception, Learning, Belief and Attitudes.In this
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Changing Consumer Behaviour in India Possibly the most challenging concept in the marketing is to deal with understanding the consumer behaviour. The changes that occurred in consumer behaviour of India post liberalization . There are many factors that are affect the consumer behaviour and strategies should be formed to adopt those changes and achieve the long term growth and success. The attitude of Indian consumers has undergone a major transformation over the last few years. The Indian
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Table of Contents Internship Reflective Log 1 Executive Summary 2 Introduction 2 Reflections at work place 6 Conclusion 7 Bibliogrpahy 8 Executive Summary This review is mainly involved with the ideal promotion for Leading wholesalers, the retail sequence business. In this review I have mentioned that on what reasons the Leading wholesalers has separated its industry into different sections, how they existing the item in the brain of the customers.
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The current issue and full text archive of this journal is available at www.emeraldinsight.com/0956-4233.htm The role of technology readiness in customers’ perception and adoption of self-service technologies Jiun-Sheng Chris Lin Department of Business Administration, National Taiwan University of Science and Technology, Taipei, Taiwan, Republic of China, and The role of technology readiness 497 Received September 2005 Revised May 2006 Accepted June 2006 Pei-ling Hsieh Department of
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consumer ethnocentrism The country of origin effect, also known as the ``made in'' concept, has been broadly defined as the positive or negative influence that a product's country of manufacture may have on consumers' decision processes or subsequent behaviour (Elliott and Cameron, 1994). Within the realm of consumer decision making, country of origin has been defined as an extrinsic cue that acts as a risk mitigant or quality cue for consumers (Cordell, 1992). Such extrinsic cues (others include price
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February 05, 2013 Strategy from the Outside In: Profiting from Customer Value Write-Up - Part II I. Introduction In Strategy from the Outside In: Profiting from Customer Value, George S. Day and Christine Moorman use research to determine business strategies that separate successful from unsuccessful firms. This write-up shall have a section, titled § II. Brief Summary, which outlines each chapter in Chapters 7 through 13, including the conclusion. This write-up shall also have a section
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