11/20/2015 Marketing Channel MAR 4203 Raquel Eskenazi 3997201 Michael Perera 3004721 Mauricio Etienne 4932817 Antonio Kiriakov 5361314 Kevin Hodgeson 3964446 Andres Lacayo 3342194 1. Is McDonald’s trade-up strategy to the McCafe line of premium coffee products a good deal for the franchisees? Why or why not? The McDonald’s strategic initiative to bring full range of coffee products into its franchisees to all its US stores, created large amount of excitement to the restaurant industry
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Q 1: Discuss and analyze the ethical issues reflected in the case. The case is about British American Tobacco (BAT), London-based tobacco firm, which is involved in doing unethical activities and hence breaking their marketing code in Africa. BBC had investigated and found BAT is trying to attract more young African buyers of its product by adjusting marketing strategy to meet young people's needs. They are actually promoting and selling cigarettes in form of “single sticks”, which is attractive
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Chapter 2: Deals Galore at Groupon Video Case Questions: 1. What features of contemporary e-commerce does Groupon Now! Utilize? a. I think that Groupon Now is utilizing the mobile app as a way to allow both consumer and merchant to communicate with each other. Now, most websites have a mobile app or something similar so people can be connected all the time, like Ebay. It’s very easy to use and therefore increases the chance of consumers purchasing a deal. It allows for people to share
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The Wallace Group Permasalahan yang ditemukan oleh Frances Rampar berdasarkan hasil wawancara dengan top executives dari The Wallace Group adalah sebagai berikut : Hal Wallace mengendalikan perusahaan berdasarkan keinginannya yang berdampak pada ketidakefektifan kinerja perusahaan. Board of Director tidak menjalankan tugasnya dengan efektif, yaitu tidak menentukan strategi, tujuan perusahaan, visi, dan misi dengan jelas, sehingga bisnis unit bekerja untuk kepentingan bisnis unitnya masing-masing
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Family: Caregiver and youth struggles with communication due to youth’s lack of linguistic skills. Ms. Warren reports that she wants youth to learn basic living skills. Ms. Warren is considering placing youth in an Autism Group Home. CM encouraged Ms. Warren to continue to advocate for the youth and CM suggested the family to look into family counseling. Behavior: Ms. Warren reported that youth can be impulsive at times and youth can be easily redirected. Ms. Warren informed CM that youth does
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Foyle Food Group Foyle Food Group had to source their start-up capital years ago. All we know now is that the business makes a sufficient amount of profit that will make sure they are secured from any issues that occur. The business has talented finance managers in which keeps control on how the business is doing and what needs to be changed. It is also their role within Foyle Food Group to be able to budget successfully without harming the profit margins. Foyle Food Group has a very
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The last group project I worked on was last week in J401 where my group and I presented a 30-minute case and turned in a written submission as well. The presentation, we used PowerPoint for our visual aid and each individual contributed by lecturing on different sections of the case. The case written submission, we separated each section dividing the work into equal amounts for each of the four team members. I did the company background, the company objectives, and the recommendations of the two
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and final- 100 pts each) 200 pts Cases: 6 total cases Group Cases: You are leader- 1@ 50 pts 50 pts You are group member- 2@25 pts 50 pts Individual Cases- 3 @ 33.33 pts 100 pts Total Points 400 pts Textbooks: Arens, Elder and , Auditing & Assurance Services: An Integrated Approach 15th ed., Prentice-Hall, 2014 Trussel, John M. and Frazer, J. Douglas The Lakeside Company: Case Studies in Auditing, 12th edition, Prentice-Hall
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3.0 Analysis and Findings 3.1 Group Means: These are computed for each variables for each groups (Default & Regular basis). In group statistics status –1 is Default &status-2 is Regular. Group Statistics |Status | Variables |Mean |Std. Deviation | |1 |Loan |601000.00 |424013.89 | | |Dependents |1.10 |1.45 | | |Y-P-J |7
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ACCTBA3 WRITTEN GROUP BUSINESS CASE ANALYSIS (5% of class standing grade) Term 2, Academic Year 2013-2014 “Clean-N-Brite” Adapted from: Raiborn, C.A. and Kinney, M.R. Cost Accounting, 6th edition. Thompson South Western Edition. Clean-N-Brite is a multiproduct company with several manufacturing plants. The Cincinnati plant manufacturers and distributes two household cleaning and polishing compounds, regular and heavy duty, under the HouseSafe label. The forecasted operating
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