marketing strategies. (b) Describe the consumer research process in detail. (10+10) Q. 2 Discuss the motivation as a psychological force. Also explain the measurement of motives. (20) Q. 3 What is the concept of personality? Discuss the concept of brand personality in detail. (20) Q. 4 What is meant by attitude? Describe different strategies for attitude change. (20) Q. 5 Explain the elements of consumer learning. Also discuss the cognitive theory of
Words: 987 - Pages: 4
Learning outcomes and pass attainment level:Examine the effect of individual and group influences on the behaviour of the consumerAnalyse the use of marketing techniques designed to persuade the consumer and modify their behaviourStructure and clarity of expressionAt this level it is important to produce well-organised, structured, accurate and properly presented work. Developing such skills will assist you with your work at levels five and six. The fundamental features of the required tasks are
Words: 1167 - Pages: 5
Group: Phan Xuan Linh (77139428) Shyam Mallan (77140430) Christian Andrea (77142477) Prakash Pothina (77144112) Shrey Sugla (77144256) CONTENTS INTRODUCTION 4 LITERATURE REVIEW 4 L'ORÉAL MARKETING PLAN AND CONSUMER BEHAVIOUR 6 Cultural factors: 6 Social factors 7 Psychological factors 8 CONCLUSION 10 APPDENDICES 10 REFERENCES 11 REPORT ON THE EFFECTS OF CONSUMER BEHAVIOUR ON L'ORÉAL MARKETING PLANS ABSTRACT: Consumer behaviour strongly affect the consumer buying
Words: 3009 - Pages: 13
B Internal and external influences affecting the Consumer’s Decision Making Process. A number of factors affect the consumers buying behavior. Some of these are internal and others because of external influences. A few of these internal and external factors influencing the consumer’s buying behavior while deciding to buy a You C-1000 Vitamin C. Decision making is a process dependent on many factors which vary from person to person and also from region to region. Consumers are living in a society
Words: 1116 - Pages: 5
and the impact it has on consumer buyer behaviour. Impulse buys are a form of consumer buyer behaviour but could it be that these buys are purchases that are fueled by emotion and desire, for instant gratification and not just a spontaneous urge. Research shows (Shaw, 2014) us that in fact we are drawn out of a subconscious state of being into a conscious one when that “impulse” to buy something not on our list occurs. “Consumer behaviour is the study of individuals, groups, or organizations and the
Words: 6025 - Pages: 25
Reduce it to 2 pages (500-550 words) (300-350 words) While studying the purchasing pattern and consumer behaviour, special emphasis should be given to cultural background of individuals. Culture plays a vital role in the formation of perceptions with respect to any product or service, hence creating a demand for that product or service accordingly. This makes it an important factor to consider before designing any marketing strategy. Culture is something a person acquires from his/her elders and
Words: 1469 - Pages: 6
Consumer Decision Making According to (Consumer decision making process, 2010) Consumer decision making is the process of choosing between two or more alternatives; consumer decision making may be defined as a process of gathering and processing information, evaluating it and selecting the best possible option, goods, services, organizations, people, places, and ideas that will best addressing their current need. Sometimes consumers go through these stages of gathering and processing the information
Words: 3598 - Pages: 15
There are many factors such as attitude, perceptions to influence people’s mind while making a decision to go on a holiday. Tourists’ decision-making relates to their behaviours. In this way, in order to share as much market as possible, it is worth to analyzing people’s behaviours. This assay will be evaluated in three sectors namely; psychological, personal, and social. (Marketing-consumer behaviour) First of all, within psychological field, motivation is being considered the most important
Words: 979 - Pages: 4
discuss the different factors that influences the consumer’s behaviour. It aims to provide a better understanding on internal and external factors that influences consumers decisions. Internal factors like perception, learning & memory, motivation, personality & emotion and attitudes or it may be external factors such as society, demographics, group influence & social stratification, etc. Different companies choses different ways to influence consumers and design their advertisements so
Words: 2797 - Pages: 12
Chapter 2 Consumer Behaviour 2.1 Introduction “The consumer, so it is said, is the king… each is a voter who uses his money as votes to get the things done that he wants done” [Samuelson in Oxford Dictionary of 20th Century Quotations, 2000:274]. There is no question about it – consumers are paramount to the economy. All marketing decisions are based on assumptions about consumer behaviour [Hawkins et al., 2001:8, Mulkern, 2001:126; and Labbe, 2000:38]. In order to create value for consumers
Words: 27724 - Pages: 111
