PROJECT • To know about Groupon business module. • To know about the training and development process of the employee. • Analysis of employee attrition and retention. SCOPE OF PROJECT • All the activities of employees into an organisation come under the horizon of HRM. • The division included in HRM are recruitment, payroll, Performance Management, training and development, industrial. One important division is training and development. INTRODUCTION OF COMPANY Groupon a portmanteau derived
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wayside because they couldn’t develop in the harshly competitive climate. Could a big one—LivingSocial—actually be the next to wither away? Sources familiar with the company say they wouldn’t be surprised if the industry’s No. 2 player, trailing only Groupon, was sold to a larger company or liquidated piece by piece by spring 2014. They say LivingSocial has lacked the speed to adjust to a space that’s increasingly becoming more complex. Even worse for this nascent field, the marketplace has gotten a
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1. What is Groupon and how does it work? What is Groupon’s market? What does this company do and how does it make money? Groupon is a deal-of-the-day recommendation service for consumers. Every 24 hours, Groupon broadcasts an electronic coupon for a specific service while also offering you a 50% to 90% discount if you purchase that service as long as and Groupon has a minimum number of purchasers The Groupon’s typical customers are young, well-educated, single, urban female, employed with significant
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What features of contemporary e-commerce does Groupon Now! utilize? * Ubiquity: Groupon now offers local deals at any moment of the day. * Global Reach: Groupon features a daily deal on the best stuff to do, see, eat, and buy in 48 countries, and soon beyond (read: Space). We have about 10,000 employees working across our Chicago headquarters, a growing office in Palo Alto, CA, local markets throughout North America and regional offices in Europe, Latin America, Asia and around the world
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Groupon is a global leader of local commerce. The company offers its consumers thousands of discounted deals tailored to their individual needs. Groupon offers discounts on products ranging from electronics, food, miscellaneous services, luxury items, to even exquisite “Groupon Getaway” vacations. The organization has successfully dominated the market at capturing 53% market share with its well-known rival, Living Social trailing behind at an estimated 22% market share. Both companies have found
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students per group. Read “Growing Pains at Groupon” by Dutta, Caplan and Marcinko (2014) and complete the questions included in the Case Requirements section (beginning on page 238). Instructions for accessing the FASB Codification database: 1. Go to http://aaahq.org/ascLogin.cfm 2. User ID: AAA51526 3. Password: x43AYtX ISSUES IN ACCOUNTING EDUCATION Vol. 29, No. 1 2014 pp. 229–245 American Accounting Association DOI: 10.2308/iace-50595 Growing Pains at Groupon Saurav K. Dutta, Dennis H. Caplan, and
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1) Groupon doesn’t have sustainable business model: • Less Customer Loyalty • Easily Replicable • Huge Competition • Ponzi Scheme used to make payments to merchant 2) Groupon’s growth has been following exponential trend owing to following reasons: • 1st mover advantage • Large customer base • Continuous new acquisitions • Targeted deals to customers • Increase merchant base with no initial fee Groupon is appealing to customers: • Good Bargain • Customer Service • Local deals available
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Groupon Economic Forces Understanding economic trends is helpful in determining areas that are ripe for new business ideas and areas to avoid. When the economy is strong people have more money to spend and are willing to buy discretionary products and services. In contrast when the economy is weak people have less money to spend and are more reluctant to do so. (Barringer & Ireland, 2012). A weak economy provides opportunities for companies to sell upscale and everyday items at a “discount”
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Groupon (www.groupon.com) is a website that offers various deals in a very low price. The main attractiveness of the offer is to help consumers buy products at a very low price and to let many people know about the deals. The businesses feel that this website is a very good tool for marketing promotions as well. Groupon features a daily deal on the best stuff to do, see, eat, and buy in cities across the United States. By promising businesses a minimum number of customers, Groupon can offer deals
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oupon Groupon: Decisions! Decisions! Decisions! Saint Leo University MBA 530 Introduction The owner and creator of Build-A-Bear Workshop, Maxine Clark, worked for large retailers before she became an entrepreneur. The CEO of one of the companies she worked for, Stanley Goodman, once made a comment that changed the way Maxine viewed the retail business, “Retailing is entertainment, and when customers have fun, they spend more money” (Quick & Nelson, 2013). She took this outlook
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