JUNE 17, 2011 ------------------------------------------------- Groupon ------------------------------------------------- and the Collective Buying Phenomenon Jeanne Wallace What’s the big deal? Never knew that question could amount to so much. Now, everyday when I log into my email I’m face-to-face with a marketing concept that answers the question for me: Groupon.com. The site offers daily deals of “the best stuff to do, see, eat, and buy” in my city. Each deal is designed in a tempting
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TMA is 7 March 2014. A softcopy of your TMA in Microsoft Word should be submitted via Online Assignment Submission System (OAS). 6. A softcopy of your TMA must also be submitted to your class Turnitin. Case Study Groupon: Helping Consumers with Purchase Decisions Source: Groupon Sdn Bhd, via www.groupon.com.my, University of Chicago graduate student, Andrew Mason was in a rut. "There's so much to do in Chicago," he explains,"but I found myself going to the same movie theaters and restaurants
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Groupon is a new company and a new product in a new era. The information resources comprise data, technology, people, and processes. Obviously, the success of Groupon depended on technology and people. Because internet becomes a very popular and necessary tool in people’s life, people are used to search any new information from websites. Moreover, people will prefer to pay lower price when they attempt to eat in a new restaurant they never visit before. Groupon satisfies people’s wishes; thus, it
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Groupon : In its simplest form Groupon (derived from "group coupon") is a deal-of-the-day website that features discounted gift certificates usable at local or national companies Business Model: The company offers one "Groupon" per day in each of the markets it serves. The Groupon works as an assurance contract using ThePoint's platform: if a certain number of people sign up for the offer, then the deal becomes available to all; if the predetermined minimum is not met, no one gets
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centered their online marketing efforts around display Ads, keyword searches, social media and relationships with online distributors and deep discounted sites such as Amazon and Groupon respectively. The expansion caused much hardship, as Big Skinny received negative feedback on the review website Yelp that stemmed from their Groupon experiment. They also faced a glitch in their online promotion that allowed 4,000 people to order free wallets from their online store. Big Skinny needs to refocus their
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Content Abstract 3 1. Introduction 3 2. M-Commerce 4 3. Groupon 4 3.1 Groupon’s Business Model 4 3.2 Groupon’s Target Audience 6 3.3 Groupon’s Market Positioning 7 3.4 Groupon’s Strategy 8 3.5 Groupon’s Retail Mix 9 3.5.1 Groupon Consumer Category (Groupon, 2013) 9 3.5.2 Groupon Merchant Tools (Groupon, 2013) 9 3.5.3 Groupon Resources (Groupon, 2013) 10 3.5.4 Groupon Socials Innovation (Groupon, 2013) 10 3.6 Groupon’s Direct Competitors 11 4. Suggestion for Groupon’s
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Are you being taken advantage of? Ever feel like companies are taking advantage of you? Well it’s not just paranoia; in fact you probably are being taken advantage of. Companies often take advantage of consumers, by offering overpriced services or sometimes even charging for a service they can’t even afford to provide. It’s not just consumers who get taken advantage of either, in fact sometimes business take advantage of other businesses. Ever get quoted for something and when you get the bill
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Net present Value, Mergers and acquisitions FIN501 - Strategic Corporate Finance Net present Value, Mergers and acquisitions To start I would like to explain the difference and meaning of the present value of the future cash flows from an investment and the amount of investment. Present value of the expected cash flows is computed by discounting them at the required rate of return. For example, an investment of $1,000 today at 10 percent will yield $1,100 at the end of the year; therefore
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1. What features of contemporary e-commerce does Groupon Now! utilize? Groupon Now! utilizes asymmetry and leverage to bring buyers and sellers together. This new feature is a way for businesses to market to customers quickly through the internet. 2. What value does this service provide subscribing merchants? What value does it provide customers? Groupon Now! provides subscribing merchants with the opportunity to market to local customers when they are needing to increase business. It provides
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Groupon Brief: 1. Explain how Groupon aggressively manipulated both revenues and earnings in an effort to show itself in a more favorable light. 2. Why do you think that the SEC (and others) prefer GAAP-based measures (in spite of the known limitations), and recommend these to investors for decision-making? Groupon opted a revenue recognition procedure that presented Groupon as primary service provider instead of a broker or intermediary between its customer and merchant. It presented
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