ABSTRACT This paper examines the phenomenon of the Internet and its effect on consumer marketing of the Daily Deal/ Internet Coupon Industry. The Effects of the Internet on the Daily Deals Industry Groupon The Effects of the Internet on the Daily Deals Industry Groupon ABSTRACT This study examines the role of the Internet, and as a result – the impact of the Internet (or world wide web) on the Internet and Catalog Industry, specifically, the Daily Deals market. As a
Words: 4562 - Pages: 19
Executive Summary The Groupon Case Study is generally about a man named Mason and the success of his Groupon company. Mason first started out with a website called ThePoint.org, which was designed to organize campaigns, protests, boycotts, and fundraising drives for important social issues. That idea let to the creation of Groupon launched on 2008. Groupon started out in Chicago and was later expanded to other U.S cities, and then into other countries. Today Groupon is available in 375 American
Words: 1164 - Pages: 5
Summary Groupon (www.groupon.com) is a website that offers various deals in a very low price. The main attractiveness of the offer is to help consumers buy products at a very low price and to let many people know about the deals. The businesses feel that this website is a very good tool for marketing promotions as well. Groupon features a daily deal on the best stuff to do, see, eat, and buy in cities across the United States. By promising businesses a minimum number of customers, Groupon can offer
Words: 10277 - Pages: 42
GROUPON VIDEO CASE 1. What features of contemporary e-commerce does Groupon Now! utilize? * Ubiquity: Groupon now offers local deals at any moment of the day. * Global Reach: Groupon features a daily deal on the best stuff to do, see, eat, and buy in 48 countries, and soon beyond (read: Space). We have about 10,000 employees working across our Chicago headquarters, a growing office in Palo Alto, CA, local markets throughout North America and regional offices in Europe, Latin America
Words: 1388 - Pages: 6
is no surprise. Groupon, like sites such as Expedia and Priceline, is an “e-tailer” (Growing Pains at Groupon) in which the site acts as the “middleman” who is responsible solely on transaction of goods and services between the customer and the supplier, or referred as “merchant.” Groupon’s business model is quite simple. The merchants, goods suppliers or services providers, agree to give Groupon’s customers, the subscribers, a discounted price for their goods and services if Groupon attracts enough
Words: 957 - Pages: 4
Restatements Jessica Pegg ACC 537 May 12, 2013 Jeffrey Collins Groupon has experienced some problems the buzz started around the anticipation of the company going public. Legalities surrounding expiration dates of coupons (Tribune Staff and News Services, 2012) and suspicions arising from use of an accounting method described as “Adjusted Consolidated Segment Operating Income” (Groupon, 2012), are just two problems facing the relatively new company. Financial misstatements
Words: 748 - Pages: 3
Groupon on the other hand, is a company which sells internet coupons for events, services and popular events. In my perspective, Groupon’s model is not sustainable and can be easily copied by new companies. In addition to that, Groupon’s business model does not add value to retailers. For example, large number of retailers found Groupon deals unprofitable as one of the local business owner lost $8,000 on their Groupon promotion when too many coupons were issued. (P.G. 71 Groupon Case study
Words: 288 - Pages: 2
Executive Summary Groupon Humans are living in the digital age and technology has become crucial to the development of the world. Technology helps people in many positive ways, such as faster communication, easy access of vast quantities of information, and efficient, fast transportation. Therefore, businesses also benefit from technology. Technology helps companies to reach consumers fast and help to study the behavior of consumers when buying a product or service to create profit. Groupon uses technology
Words: 11411 - Pages: 46
Accounting Irregularity Analysis for Groupon Steven Simpson ACCT 310-V2WW Professor Margaret Callender February 15, 2014 Issues Groupon (GRPN) is an internet based company that was founded in 2008. Groupon acquires new customers via advertising and word of mouth through sites such as Facebook and Twitter, and then Groupon has the new customers sign up to receive daily coupon offers from local merchants through their email. Groupon then sells coupons for steeply discounted local merchant
Words: 2248 - Pages: 9
1. How has an understanding of consumer behavior helped Groupon grow from 400 subscribers in Chicago in 2008 to 60 million subscribers in 40 countries today? Groupon knew that people want to try something new if the price is low. Business would offer low prices if they knew they could sell a large quantity. Groupon offer different type of values to the consumers and merchants respectively. First, Groupon gives low price and different type of experiences to fit their consumers through deal-of-the-day
Words: 888 - Pages: 4
