DEPARTMENT OF MARKETING COURSE OUTLINE SUMMER 2012 Course: MKTG 300, Principles of Marketing (10122) Meeting Time: Tuesday and Thursday 1:00pm - 4:45pm Meeting Room: Room 235, CBA Instructor: Dr. Praveen Soni Office: Room 355, CBA Phone: 985-4763 Office Hours: After Class e-mail: praveen.soni@csulb.edu (No junk mail, please) Course Objectives To provide business and non-business students with the basic knowledge of marketing, regardless of their area of specialization. To
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Lisa & Ruben new CLUB IT vision After spending an entire night in Lisa’s and Ruben’s nightclub few thing s immediately explodes in my mind that will definitely implement and improve the business which Lisa and Ruben are looking for. Internet connection, software updates and E-commerce implementation are the three main problems which, if properly settled up, will mesmerize the customer’s expectations and improve the business that the two business partners are looking for. Running a night club in
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Group Assignment 1 Visit the study group section and introduce yourself; also provide your schedule for keeping in touch. Discuss how to approach completing project 1 based on the social media for which your team will be the class leader. Every study group member should sign up for a social medium, connect with his or her study group, and start to communicate. Social Media Assignments * Study Group 1: Facebook * Study Group 2: Farmville * Study Group 3: Twitter * Study Group 4:
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Introducing… Google Wallet A FAST WAY TO PAY BUSINESS INSIDER Last updated Thursday, May 26, 2011 SUMMARY This article talks about the introduction of GOOGLE WALLET which is a new app for smart phones. Generally, it is considered as a substitution of all kinds of credit cards. It is very simple and secure to use. Anyone who wants to take advantage of this Google wallet has to simply enter already chosen pin card in order to active the app. Then, tap the phone to pay and redeem. In short
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NutriSystem Communications" Please respond to the following: * From the e-Activity, analyze the role communication plays in marketing programs. Predict the success rate for firms with no method with which to communicate to their target market. Justify the elements of effective marketing communication. It seems to me that NutriSystem is a success not only because their unique product but also because an effective and significant method of marketing. They are strongly aware of the importance
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1) Should Flanagan Theme Park approve the Daily-Dilly promotion? If yes, how should they design the deal? If no, why? Answer: Flanagan Theme Park should not approve the Daily-Dilly promotion right now. However it can still use well-designed Daily-Dilly deals at the right time in the future. Reasons for not approving the Daily-Dilly promotion right now: 1. Prevent from losing currently or potentially loyal customers As was mentioned in the case, the main problem for Flanagan Theme Park is customer
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David Rossi & Dhiraj Thakker Investments – Professor Flaherty Stock- Trak Portfolio Report The stock trak game was a great opportunity to gain first-hand experience with making trades in the stock market. The experience we gained through the game gave us the ability to manage large sums of money, giving us the opportunity to recognize the importance of preparing and utilizing portfolios in the career development process, to be aware of the component parts that make
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For example, it is stated that “corporate governance scandals are still commonplace, Green Mountain Coffee, Chesapeake Energy, Wal-Mart, and Groupon being among the latest examples. The fact is that Sarbanes-Oxley was well-intentioned but didn't address the real problem with corporate governance--boards of directors” (Allen, 2012) by citing these recent corporate scandals and other such as the
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Executive Summary The Chicken Rice Shop" (TCRS) is a chain of HALAL family restaurants operated by TCRS Restaurants Sdn Bhd, a company incorporated in Malaysia. This report provides an analysis and evaluation of current market and competition, product development, financial perspective and the future prospective of profitability of the company. The food service industry is experiencing a steady growth in demand amongst the consumers in Singapore. A microenvironment analysis shows that
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MKT 113: Final Project Part I Final Submission Maika’i Feed is a new all organic pet product company available online and is in select retail stores. The company has an opportunity to expand it’s customer base and expand into more retail stores. The primary target markets is upscale middle aged couples that like to do their shopping online. This new pet product should be appealing to this target market to fit their healthier lifestyle. To help Maika’i Feed have a structured planning
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