A. Program Objectives A. 项目目标 FROM Expert 从专家 TO Real INNOVATOR 到真正的创新者 1. Creating a common language in innovation internally. 建立一个内部对于创新的共同认识。 2. Triggering people’s mindset change from expert to real innovator. 激发学员从专家到真正 创新者的思维转变。 3. Learning key skills and tools to think and act as an innovator. 学习创新者思维和行为的关 键工具与技巧。 4. Having group commitment to create a sustainable innovation culture. 对于创建可持续创新 文化形成团队共识。 5. Generating new ideas and concepts through collaborative ideation workshop. 通过协作式
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------------------------------------------------- The Resources of the Firm 1. It is important to distinguish between the resources and the capabilities of the firm: resources are the productive assets owned by the firm; capabilities are what the firm can do. individual resources do not confer competitive advantage; they must work together to create organizational capability. It is capability that is the essence of superior performance. 2. 3. Brand names and other trademarks are a form
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Master TEW International Business cases - Van Hoof Q 186 uickprinter Koningstraat 13 2000 Antwerpen www.quickprinter.be 2.90 EUR International Business: Cases Case 1: Whirlpool Whirlpool’s Dramatic Turnaround through Internationalization Whirlpool exemplifies how internationalization can rejuvenate declining sales and optimize cost structures. Background Headquartered in Benton Harbor, Michigan, Whirlpool Corporation makes washers, dryers, refrigerators, dishwashers, freezers
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International Expansion Strategy for Lenovo Company Table 1. Introduction 2 2. Motives of international expansion strategy of Lenovo 2 3. Determination of target market 4 3.1 Macro environment factor 4 3.2 Characteristic of Lenovo Company 6 4. Market entry mode 7 4.1 Exporting mode 7 4.2 Licensing and franchising mode 8 4.3 Joint Venture 9 4.4 Wholly owned subsidiary 10 5. International competitive strategy 10 5.1 Strategy clock model 11 5.2 Center identification
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Marketing Plan: Phase 2 MKT/421 Marketing Plan: Phase 2 Market Segmentation In doing market research and conducting how a company is going to sell a product that company needs to take the time to focus on a target market. In this phase of the marketing plan we are going to focus on the segmentation we will use to market our product. Needs The Market Segmentation Company states that, “Market Segmentation, correctly applied, is about understands the needs of customers and, therefore, how
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Fisher & Paykel 1934 Company founded in Auckland by Woolf Fisher and Maurice Paykel to import Crosley refrigerators, Maytag washing machines and Pilot mantle radios. 1938 Sales agreement signed with Kelvinator Corporation, Detroit. 1939 Manufacture of refrigerators and wringer washing machines. 1953 Installation of first washing machine conveyer line. 1955 First stage of Mt Wellington plant starts production of refrigeration and laundry products. 1956 Manufacture of rotary clothes
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BEST PRACTICES OF SUCCESSFUL VS. UNSUCCESSFUL PROJECT MANAGER Project management is a very important powerful tool and technique used in firms for starting projects and completing goals. Project management is a process that entails, initiating, planning, executing, controlling and finishing a particular plan or project. As projects are increasingly becoming part of the daily business of many companies, they recognize the need for
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All you need to do is to answer all the questions for the different discussions (200 words each) Topic 1: What factors affect the consumer's perceptions of fast food and its services? Summary: The two studies by M.K. Brady et al and Kim et al are concerned with the same question: what factors affect the consumer’s perceptions of fast food and its services? But while Kim et al. focuses on American college students to find out what factors that segment finds favourable in a fast-food service, M.K.
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Marketing in Asia: How Nike Figured out China The China market is finally for real. To the country’s new consumers, Western products mean one thing, status. They can’t get enough of those Air Jordans. Nike swung into action even before most Chinese knew they had a new hero. The moment hurdler Lui Xiang became the country’s first Olympic medalist in a short-distance speed event – he claimed the gold with a new Olympic record in the 110 m hurdles last August. Nike launched a television
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