Executive Summary Size Up Analysis Harley Davidson is a leader in the motorcycle manufacturing industry that mainly competes in the heavyweight class motorcycles. They compete mainly against Japanese manufacturers in the market. During the 1980s, the company came close to bankruptcy due to quality issues that accompanied its rapid production expansion. However, that incident compelled Harley Davidson to renew its focus on quality. Since then, Harley Davidson’s successful differentiation strategy
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Harley-Davidson Case Analysis MGMT 4290 Professor McGowan Keiven Cosgriff I. CORE PROBLEM Harley-Davidson has a strategy problem; the company’s core problem is its need to reexamine and alter its strategy to ensure continued success in the changing global environment. Harley-Davidson has a solid foundation and the potential for continued success and industry leading performance, however, times are changing and Harley must adapt. II. S.W.O.T. ANALYSIS Strengths Harley-Davidson is
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Today, Harley Davidson motorcycles are a household name, but it hasn’t always been that way. It began way back in 1901, when a young man named William S. Harley had a vision for attaching an engine to a bicycle. William had a friend named Arthur Davidson who embraced his concept. Together, they began working endless hours in a small wooden shed, with the words “Harley Davidson” scrawled on the door. By 1903, they rolled out the first production Harley Davidson motorcycle. The legendary “Bar
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Principles of Marketing Timothy Emmons BUS 330 Instructor Charles Jarrell March 14, 2011 Harley Davidson an American Icon Marketing is about influencing people or consumers to use your product and to keep them coming back. There are many industries that utilize marketing and advertising to make revenues. The art of turning a dollar and leaving a consumer with the feeling they truly gained something from the exchange is good marketing. The motorcycle industry has accomplished a marketing
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In 1996, Harley-Davidson began the development of a corporate Supply Management Strategy (SMS) intended to move the company from a site-specific, transactional mentality to a long-term focus on supplier relationships. By July 1997, the initial planning meeting was held for an integrated procurement system, the supplier information link (SiL’K). Harley-Davidson followed a very thorough and rigorous process in implementing SiL’K to allow the organization time to become comfortable with this new
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Minoli’s reputation and Halpern’s previous involvement with Minoli made it a seemingly easy decision to bring Minoli on as the CEO of Ducati. Minoli started at Ducati with two precise goals: he wanted to attain double digit growth and he wanted to rival Harley Davidson’s profit level of around 20%. When Minoli took over as CEO of Ducati, there was a clear absence of a strategic plan as well as non-existent functional divisions within the company. This lead to what Minoli termed “a structured chaos” and
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Consultative Selling Step of the sells process: Introduction and questioning (in order to be chosen by the company) At the end of the meeting we have to know what to offer and how to offer it. Consultative selling; Problem solving + value-added selling (what is our value added selling for Victoria?) Conduct Analysis - Discovery Ask questions to identify areas of potential problems, difficulties, challenges and unresolved issues within the prospect organization. Identify and agree on a
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“The Harley-Davidson Community” I. Problem Statement In 1983, Harley-Davidson established the Harley Owners Group (H.O.G.) in the United States. This group was established because of the developing interest of Harley owners in participating in organised activities with other Harley enthusiasts. Harley Owners Group (H.O.G.) continues to grow in term of memberships because H.O.G. goes international. The researcher of this study seeks to answer this question: How can Harley Owners Group (H.O
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Since Harley Davidson prides their brand equity on providing the consumer with a sense of independence, expression, and adventure they ultimately must focus on consistency without much deviation from their core products. For this reason Harley Davidson must identify opportunities for growth within their current business, or intensive growth. In intensive growth it is the goal of Harley Davidson’s management to review any opportunities for improving existing business. To do this they use the
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Harley-Davidson: Preparing for the Next Century English 3345 - Business Team #4: Natalie Martell Martha Martinez Virginia Lopez Myles Melendez History, development, & growth: The birth of the Harley-Davidson legend began around the 1900’s, in a small shed in the Davidson family backyard in Milwaukee. What started out as an ambition for Walter Davidson, to be the best bicycle rider, turned out to be a step into a multimillion dollar business. William D., Walter, and
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