selling function in particular. Fewer organisational buyers Generally, a company marketing industrial products will have fewer potential buyers than one marketing in consumer markets. Often 80 per cent of output, in the former case, will be sold to perhaps 10–15 organisations, meaning that the importance of one customer to the business to business marketer is far in excess of that to the consumer marketing company. However, this situation is complicated in some consumer markets where the importance
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improvement involving everyone in the organization from top management, to managers then to supervisors, and to workers. In Japan, the concept of Kaizen is so deeply engrained in the minds of both managers and workers that they often do not even realize they are thinking Kaizen as a customer-driven strategy for improvement. Kaizen is a Japanese philosophy for process improvement that can be traced to the meaning of the Japanese words ‘Kai’ and ‘Zen’, which translate roughly into ‘to break apart and investigate’
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Abstract The service concept plays a key role in service design and development. But while the term is used frequently in the service design and new service development literature, surprisingly little has been written about the service concept itself and its important role in service design and development. The service concept defines the how and the what of service design, and helps mediate between customer needs and an organization’s strategic intent. We define the service concept and describe how it can
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T H E M MOST IMPORTANT The Five Questions You Will Ever Ask About Your Organization Peter F. Drucker Jim Collins, Philip Kotler, James Kouzes, Judith Rodin, V. Kasturi Rangan, and Frances Hesselbein 5 “Nobody, not even Socrates, has ever asked better questions than Peter Drucker. All the personality, all the wisdom is here to make your work dramatically more effective. There’s nothing better. It’s like having Peter at your side.” —Bob Buford, author, Halftime and Finishing Well
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Introduction Aktel is a joint venture of Telecom Malaysia and A.K. Khan and Company Ltd of Bangladesh. It has started its commercial operation in Dhaka as a Global system for mobile communication (GSM) 900 cellular operators on 15th November 1997. Moreover, Aktel has commenced its operation in Chittagong on March 26, 1998. Aktel is the market follower in telecommunication service in Bangladesh having more than 1 million subscribers and is controlling approximately 23% of the market
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employees are hired, trained and remunerated they need to be motivated for better performance. A basic principle is that the performance of an individual depends on his or her ability backed by motivation. Stated algebraically the principle is Performance = (ability X motivation). Ability refers to the skill and competence of the person to complete a given task. However as we see ability alone is not enough. Motivation in simple terms may be understood as the set of forces that cause people
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BHUBANESWAR- 751024, ODISHA. Email- imitrakls31@gmail.com Mobile- 09438173993. Abstract Technology has transformed the buying behavior of customers everywhere. Technology in the store is all moving toward integration and more and more savvy customers. Point Of Sale is undergoing major changes because of broadband access, the need and ability for inventory visibility, customers ordering online, returns and pick- up in the store and also the movement toward an ASP (application service provider)
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PROJECT REPORT ON ROLE OF HR IN TRANSFORMING CUSTOMER EXPERIENCE FROM GOOD TO GREAT” Submitted by PRATEIK DAS 10IMBA049 DEPARTMENT OF BUSINESS ADMINISTRATION UTKAL UNIVERSITY ORISSA. Declaration I, PRATEIK DAS hereby declare that the project titled “Role of HR in transforming customer experience from Good to Great” is an original
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on managing strategic partnerships and positioning the firm between vendors and customers in the value chain with the aim of delivering superior value to customers. Customer relationships will be seen as the key strategic resource of the business. .^ ., OR the past two decades, some subtle changes in the concept and practice of marketing have been fundamentally reshaping the field. Many of these changes have been initiated by industry, in the form of new organizational types, without explicit
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INTRODUCTION 0.1. BACKGROUND Mobile telecommunications industry has grown exponentially over the last two decades (Kenny and Keremane, 2007). In some countries, the mobile sector has become a critical indicator of economic development. Mobile technology provides a unique opportunity for the developing countries where telephone diffusion has been very low. Specifically, due to its comparatively low investment requirements, mobile telecommunications allows these countries to take advantage of technological
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