CASE: ARCE DAIRY ICE CREAM I. TIME CONTEXT 1991 II. VIEW POINT Elsie Arce-Romero, VP Advertising and Promotions III. CENTRAL PROBLEM How will Arce Dairy Ice Cream compete in the ice cream industry and regain success using its new brand name? Symptoms: Low market share, wherein, Arce Dairy Ice Cream belongs to the remaining 10% of the ice cream market. Cause: Poor promotional and distribution strategies IV. STATEMENT OF OBJECTIVES: Must Objective:
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Industry Overview Our group evaluated the ice cream industry from a Porter’s Five Forces perspective to determine the attractiveness of the market. Next, we observed Amy’s Ice Creams’ strategy through interviews and class concepts to see how Amy’s competes. Then, we assessed the strengths and weaknesses of the company’s strategy to offer recommendations for Amy’s Ice Creams going forward. Production and Sales The biggest activities in the ice cream industry consist of production and sales. In
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History Precursors of ice cream An ice cream store in Damascus, Syria In the Persian Empire, people would pour grape-juice concentrate over snow, in a bowl, and eat this as a treat, especially when the weather was hot. Snow would either be saved in the cool-keeping underground chambers known as "yakhchal", or taken from snowfall that remained at the top of mountains by the summer capital - Hagmatana, Ecbatana or Hamedan of today. In 400 BC, the Persians went further and invented a special chilled
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Problem Statement Ben and Jerry’s Homemade, a chief distributor of super-premium ice creams, frozen yogurts and sorbets has had success as a company through its business life, however now faces crossroads and important financial decisions. Despite reporting consistent gains in gross profit and total assets, Ben and Jerry’s struggles to create upward movement in its stock price. Due to the aggressive nature of the ice cream industry, production costs, stringent restriction on corporate control and their
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Chattanooga Ice Cream Division Case Study Team Members and Contact Information: Name Preferred Email Phone Number Time Zone Team Values Commitment Productiveness Respect for all team members Support Be Proactive Trust Team Expectations * Commitment: Attend all meetings. In case of an emergency notify team promptly. * Complete all assignments, by assigned date. If this cannot be completed, please notify the team leader. * Respect: For each other’s opinions and
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BASKIN ROBBINS INNOVATIVE MARKETING Baskin-Robbins was a manufacturer and seller of premium quality ice cream in a variety of unique flavours. The first Baskin-Robbins store was first set up in California in the 1940s soon after the Second World War. The company quickly expanded to other states in the US and various countries around the world. Over the years, Baskin-Robbins developed over 1000 ice cream flavours along with other novelties like milk shakes, smoothies, cakes, etc. In the summer of 2003
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“No longer plain” Executive summary Rangin is traditional snack from east java; Indonesia the taste is savory with grated coconut inside. The new concept of Sorangin is combining the original plain rangin with variety of flavors Indonesian ice cream “es puter” and diver topping. The marketing mix and sales strategies would make this business profitable, with the financial scheme that attractive to the investor, soerangin would be the leader in the market and breakeven in less tha one and half
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Chapter I Introduction Ice cream is a frozen dessert usually made from dairy products, such as milk and cream, and often combined with fruits or other ingredients and flavors. Most varieties contain sugar, although some are made with other sweeteners. In some cases, artificial flavorings and colorings are used in addition to the natural ingredients. Philippines’ version for ice cream: Sorbetes is usually produced from unknown factories and sold from carts that roam the streets, exposing it to
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MARKET RESEARCH PLAN FOR HANGYO ICE CREAMS PVT. LTD. Prepared for Hangyo Ice Creams Pvt. Ltd. Mangalore – 575003 Karnataka, India Prepared by Group T2 Section 4 MNCN – 2 T. A. Pai Management Institute - 576104 March 26, 2014 Letter of Transmittal March 26, 2014 F.S. Miranda GM(Marketing) Hangyo Ice Creams Private Ltd. Hampankatta, Mangalore Karnataka 575001 India Dear Mr. Miranda As agreed in our meeting on February 13,2014, we are submitting the attached
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Jenny’s All Natural Ice Cream Shop Jennifer Kremer ACT305 – Principles of Managerial Accounting Colorado State University – Global Campus Instructor Edward Balli February 1, 2015 Jenny’s All Natural Ice Cream Shop The problem with ice cream products today is unhappy, milked to death cows. In 1946, a cow was grass fed, had milk output of 2 gallons of milk per day, and lived an average of 15 years. Modern cows are grain fed, produce 8 gallons of milk per day, and live an average of 18
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