Product Information Red Temptation is a product designed to give Yummy Yummy Ice Cream Inc. the edge needed to outsell any competitors. The name “Red Temptation” was derived from certain key traits of the product. “Red” is representative of the three different flavors of the sorbets served: strawberry, raspberry, and cherry. Each sorbet is garnished with a healthy amount of dark chocolate. Chocolate has a seductive connotation due to the fact that it is an aphrodisiac usually used for romantic
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arms up in the air. As the rollercoaster whizzed by the piercing screams grew louder and louder, the intrigued children below eating their ice creams gazed up at the loud sleek rollercoaster as it zipped by, wishing they could grow a few inches in order to join in, knowing it would be some time before they could ride the rollercoaster whilst their ice cream slowly melted and trickled down onto their fingers the cold shock snapping them out of the daze and bringing them back to reality. One of
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1. Introduction This paper analyses the performance of the company Ice-Fili at the end of fiscal year 2002. It’s the oldest Russian ice cream producer. It originated from the former state-run Soviet company Moshladokombinat N 8. In 1992 it was privatised and registered as a private jointstock company under the name Ice-Fili. Its CEO is Anatoliy Vladimirovich Shamanov. He transitioned the company to a privatized for-profit firm after the dissolution of the Soviet Union in 1991. The transition was
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“So Cute I Could Eat It Up”: Priming Effects of Cute Products on Indulgent Consumption GERGANA Y. NENKOV MAURA L. SCOTT This article examines the extent to which consumers engage in more indulgent consumption when they are exposed to whimsically cute products and explores the process by which such products affect indulgence. Prior research on kindchenschema (baby schema) has found that exposure to cute babies or baby animals leads to more careful behavior (see the study by Sherman, Haidt, and
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Ben and Jerry’s is a reputable and well established company known for its high quality ice cream products and commitment to social responsibility. As the company continues to grow, an analysis of the external and internal forces shaping the ice cream industry and the company needs to be examined in order to prepare a feasible recommendation. Competition – Dreyers and Haagen-Dazs, intense, many numerous competitors, cost of switching brands is low, competitors use tactics to force rivals’ production
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communities. There are over four thousand four hundred stores across the Unites States. Ace stores offer their customers a variety of hardware and fix and replace items. Baskin Robbins is an ice cream chain. Baskin Robbins is nationwide with over six thousand stores in thirty five countries. They are the world’s largest ice cream chain specialty shop. There are three broad strategies that a firm or company can use; cost leadership, which is when a firm bases it competition off of cost leadership. They are
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successful in that they were inefficient in managing operational activities. The high cost of distribution, significant delays in opening a new manufacturing plant with a $6.8 million write-down, producing the large chunk ice cream, and difficulty forecasting demand for ice cream flavors all contributed to the company’s first profit loss in 1994. Porter states that cost advantages arise from performing company activities more efficiently than competitors and Ben & Jerry’s ineffectiveness to do this
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Grant Wiggins has been teaching on a plantation outside Bayonne, Louisiana, for several years when a slow-witted man named Jefferson is convicted of murder and sentenced to death. Jefferson claims he is innocent of the crime. He says he was on his way to a bar, but changed his mind and decided to tag along with two men who were on their way to a liquor store. Upon arriving there, the two men began arguing with the storeowner, and a shootout ensued. The storeowner and the two men died, and Jefferson
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The Products: Ben and Jerry’s Ice Cream & Coca Cola Product description: The ice cream is manufactured from milk and the finest ingredients that go into making the unique flavor, Ben and Jerry’s ice creams are considered to offer the special taste of real ingredients. It is available in tubs and cups. The product is used by all ages as it is made and customized for different age groups and for different people who look in for nutritional elements in an ice cream. The demand for the product is
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Analysis) Threat of Substitute products (low) Food and beverage market has a long industry chain and big industry span so threat in substitute products is low. Giants such as Wrigley (Mars, Milkway, Snickers and etc), Unilever (Knorr, Cornetto ,Lipton Ice tea and etc) ,Coca Cola, Nestle have similar products to offer to customers. But in Nestle case threat of substitute products is high because of wide range of similar products that can compete directly with Nestlé. For example, Danone led Nestle to
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