Company Description Ben & Jerry's is an American ice cream company owned by Unilever that manufactures ice cream, frozen yogurt, sorbet and ice cream novelty products. Ben & Jerry's Homemade Inc. was founded in 1978 and is currently based in South Burlington, Vermont. From the company’s inception more than thirty years ago, their plan was to provide quality ice cream while also creating a company that was socially conscious about the world and its environment. Ben and Jerry’s currently
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from New York who created the band name. It is well known as a globally premium ice cream. In 2000, the company became a subsidiary of Unilever Company, which is a big change and more challenging of company faced. At the same year, the company was expanding their social mission, brand integrity, and product quality to make them grow up very fast. The products line of Ben and Jerry’s company are many flavors ice cream, frozen yogurt, sorbet, cake, milkshake, and etc. In 2013, the company had a campaign
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fries, small drink, Ice Cream Sundae, Hash brown, and Small Coffee. Diners can purchase a meal from The Dollar Menu for under five dollars. The purchase of a McDouble, small fries, and a small drink equals three dollars! My daughters and I would feast at McDonald’s for dinner for under ten dollars. The meal consist of: three McChickens, two Four-Piece Nuggets, three Small Fries, and one Small Drink. On a hot summery day, customers can visit McDonald’s and purchase an Ice Cream Cone for only one dollar
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aggregated into two major products: Ice Cream and Specialties such as ice cream sandwiches and prepackaged ice cream. Both products has its own packaging machine but use a common, single ice cream manufacturing machine and the same pool of labor. The ice cream requires two hours of the ice cream machine, one hour on its own packaging line, and three labor-hours to produce 1,000 gallons of finished product. The Specialty products requires one hour of the ice cream machine, one hour on its own packaging
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market potential for Nestlé. In this report, I will explain Nestlé's international strategy in the Chinese ice cream market, and the different moves and tactics it used to compete with local brands in the first times. I will then discuss the effectiveness of the strategy and I will conclude with Nestlé's new international business strategy in China. Nestlé's strategy in the Chinese ice cream market : an unusual entry-mode Founded in 1905 by the merger of the Anglo-Swiss Milk Company, Nestlé is
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Teaching Notes – Dippin’ Dots Ice Cream, as of October, 2004 Case Uses & Objectives This case can be used to augment discussions of strategic analysis, specifically both internal and external environmental analysis (Chapters 2 & 3 in Dess, Lumpkin & Eisner); and strategic formulation, specifically business level strategy (Chapter 5), with an additional focus on strategic implementation, specifically entrepreneurial development (Chapters 12 & 13). The case is written in a style that overviews
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|• High price | |• Premium products |• The target could be too narrow | |• Unique ice cream eating experience |• Perishable | |• High standards of storage quality of product |• Not Environmentally Friendly |
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Dippin’ Dots external environment: Rivalry: Dippin' Dots had to face a large number of rivalries in the marketplace as the new entrants. Example: Mini Melts and Frosty Bits who contrived the same kind of ice cream in the same way as Mr. Jones unique Freezing technology Buyers’ power: The buying power is low due to locations. The 5 oz. cup for $5.00 is sold where consumers spend more money. Example: Malls, amusement parks, fairs, water parks, and festivals worldwide versus the grocery stores.
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resolving the conundrum of whether to introduce Ben & Jerry’s ice cream to the Japan market and, if so, how. The next morning would be their last chance to hammer out the details for a market entry through SevenEleven’s 7,000 stores in Japan or to give the go-ahead to Ken Yamada, a prospective licensee who would manage the Japan market for Ben & Jerry’s. Any delay in reaching a decision would mean missing the summer 1998 ice cream season, but with Japan’s economy
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Questionnaire for Ice Cream Industry Instruction Only choose one answer from the below given options. Part I: Personal Details 1) Name: __________________________________________________________________________________ 2) Gender: Male / Female 3) Marital Status: a. Single b. Married c. Widowed d. Divorced e. Separated 4) Age: a. 15 – 24 b. 25 – 34 c. 35 – 44 d. 45 – 54 e. 55 – 64 f. 65+ 5) Occupation: ____________________________________________________________________________
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