Crearea brandului de tara al Romaniei Imaginea unei ţări reflectă modul în care vedem aceaţară ca o destinaţie turistică, ca loc pentru investiţii sau ca sursă de provenienţă a bunurilor. Astfel, brandingul deţară devine parte a unui ciclu care se autosusţine: pe măsură ce oţară îşi promovează mărcile, acele mărci vor promovaţara respectivă. După cum Anholt (2004) subliniază, imagineaşi progresul merg mână în mână, deoarece imaginea pozitivă este consecinţa progresului, mai degrabă decât viceversa
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Redesigning retail: Operating model imperatives for international retailers Deploying the right operating model can help international retailers drive profitable growth by balancing customer relevance and operational efficiency across diverse and dynamic markets. Today’s consumers are a formidable bunch. Armed with more information than ever thanks to technology, they shop anytime, anywhere and with anyone they choose. Moreover, choice, convenience and service mean just as much to them as price
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CHAPTER 12 GLOBAL MARKETING CHANNELS AND PHYSICAL DISTRIBUTION SUMMARY A channel of distribution is the network of agencies and institutions that links producers with users. Physical distribution is the movement of goods through channels. Business –to-consumer marketing uses consumer channels; business-to-business marketing employs industrial channels to deliver products to manufacturers or other types of organizations. Peer-to-peer marketing via the Internet is another channel. Distributors
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Developing Global Strategies for Service Businesses. Author: Lovelock, Christopher H. Yip, George S. Source: California Management Review. 38(2): 64-86. 1996 Winter. Abstract A study provides a framework for developing global strategies for service businesses. It integrates existing, separate frameworks on globalization and on service businesses, analyzes how the distinctive characteristics of service businesses affect globalization and which do not. It then applies the new framework to numerous
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Innovation And Organization Structure 1 Report on Innovation & Organization Structure With case study on Google Inc. Ltd. Prepared By:Akash Tripathy (MS12A005) Deepti Agrawal (MS12A031) Nanda KumarA(MS12A044) Ravinder Reddy(MS12A063) Shine Nagpal (MS12A083) Sunaek Sivadas Vishesh Kumar Agarwal(MS12A103) Innovation And Organization Structure 2 TABLE OF CONTENTS Introduction…………………………………………………………………………………….3 Innovation a. What is Innovation? ……………………………………………………………........
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May 2012 IJMT Volume 2, Issue 5 ISSN: 2249-1058 __________________________________________________________ ETHICS IN SUPPLY CHAIN Vipul Chalotra* __________________________________________________________ ABSTRACT: Today, supply chain management is a well recognised area of academic debate. It has an international presence, with both practitioners and academics alike recognising that it’s an important area of management. An ethical supply chain is paramount to the success of
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S T R A T E G Y – II S T R A T E G Y – II S T R A T E G Y – II S T R A T E G Y – II S T R A T E G Y – II www.ibscdc.org 1 Transformation Corporate Transformation Korean Air: Chairman/CEO Yang-Ho Cho’s Radical Transformation A series of fatal accidents, coupled with operational inefficiencies snowballed Korean Air into troubled times. Then, at the beginning of the 21st century, its CEO/ Chairman, Yang-Ho Cho undertook various transformation initiatives - for instance, improving service
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Mobile HomeGoods “Make your dorm a home” Feliciana Liem Alex Lorenzo Julie Martin Emma Munley Ally Murphy April 9, 2014 Table of Contents Executive Summary 4-5 Product 6-7 a. Product Description 6 b. Physical Description 7 Value Proposition 9-10 c. For HomeGoods 9 d. For Customers 9 e. For Mobile HomeGoods 10 Market Analysis Summary
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even http://www.sweden.se/eng/Home/Quick-facts/Sweden-in-brief/) [pic] [pic] [pic] Capital of Sweden, Stockholm [pic] SWEDISH BUSINESSCULTURE: Information about Swedish business culture can be found on several web sites (see the links at the end of the report), books, magazines (for example FinSve-magazine, FinTra´s magazine Move On ) etc). These sources
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meaningfulness of circulation in social life. Using classic anthropological theory on how the circulation of material culture generates sociality, it focuses on how second-hand things are transformed by their circulation. Rather than merely having cultural biographies, second-hand things are reconfigured through their shifts between different social contexts in a process that here is understood as a form of growing. Similar to that of an organism, this growth is continuous, irreversible and dependent
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