has an impact on the five broad categories of stakeholders in any organisation. Stakeholders is a broad term but is generally used to mean anybody who could have an interest in, or is affected by, the operation. The five groups are: * Customers - These are the most obvious people who will be affected by any business. What the chapter goes on to call the five operations performance objectives apply primarily to this group of people. * Suppliers - Operations can have a major impact on suppliers
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Loyal customers will consistently purchase products from their preferred brands, regardless of convenience or price. Companies will often use different marketing strategies to cultivate loyal customers, be it is through loyalty programs (i.e. rewards programs) or trials and incentives (ex. samples and free gifts). | | Convincing consumers to switch brands is sometimes a difficult task. It is not unusual for customers to build up a great deal of brand loyalty due to such factors as quality, price
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4/8/2013 “Thess- Logisti”| | CITY COLLEGE | Application of the GAP model of Service Quality | EXECUTIVE SUMMARY Aim of the study is evaluation of consumer satisfaction in Greek finance market in terms of quality of services in case of accounting and finance consulting agency “Thess-Logisti”. The main information about the company and gaps faced in front of the company were identified from the interview with the CEO of agency Mr. Chatziarapis. Also, the identification of gaps are identified
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Mandarin International Hotels. This luxurious hotel gives its best quality of service to its customers. According to the Penang Mutiara hotel the quality of service means helping guests sort out their own problems. The hotel always tries to cut down their costs by increasing the volume, speed and flexibility. There are many situations described in the case study which shows the quality of service being offered by the hotel to its customers. This strategy helps them to be competitive enough to maintain
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based customer services 11. Measuring the effectiveness of retail banking of a nationalised bank compared to a MNC 12. Conspicuous consumption 13. Study of awareness and acceptibility of UPVC windows and door systems 14. Opportunities of Financing the NANO’s in Bangalore 15. Changing trends in FMCG industry in India 16. A study of best HR practices in service industry 17. Fundamental analysis of Indian telecom companies 18. Study of consumer behaviour in automobile industry 19. customer buying
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Focusing on the impact of training on individual performance 4 Criteria of service quality 5 Conceptual framework 6 CHAPTER 3 7 RESEARCH DESIGN AND METHODOLOGY 7 Sampling methods 7 Instruments 7 Sampling techniques 7 CHAPTER 4 8 FINDINGS AND OBSERVATIONS 8 CHAPTER 5 14 CONCLUSION AND RECOMMENDATIONS 14 REFERENCES 16 APPENDICES 17 CHAPTER 1 INTRODUCTION Background of the study Just famed for its exceptional standards of efficiency, service and five-star hospitality
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Final Strategic Plan: Cupcake Heaven Executive Summary Cupcake Heaven is envisioned to be developed into a small, privately owned local bakery that prides itself in offering a wide variety of gourmet cupcakes which are made with high quality ingredients and unique flavors. Cupcake Heaven is going to ignite the city of Corona in the new concept of being a “cupcake only” bakery, by offering delicious baked goods in an inviting setting. This analysis will examine the mission, vision, and values
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focus back on its key target customers and get rid off the APP program. In response to the increase competition of low-cost retail stores, Tweeter launched the APP program to remain competitive and gain market share. Although initially successful, the APP strategy miscalculated the long term down side of it. The APP was created to help Tweeter compete on price, which is something that is not part of the company’s core competences. As a result, it lost focus on the 2 customer segments that were loyal
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finding the customer for right product at right price and place with best services. Branding or brand management is considered in one of the activities such as SWOT Analysis, Marketing Mix Analysis, and Environment Analysis. Brand is a symbol of any product or producer which is identified on the basis of features of product/ services, process of producing product or services and people who involve in whole marketing process since developing the product, delivery of the product, better services and obtaining
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Study Internal Customer Attitudes Student: Date of Submission: Lecturer: Course: Customer Service Management Case Study Internal Customer Attitudes As products and services of various competing interests become increasingly equal in terms of price and quality, organisations have realized that ultimately the deciding factor in increasing or maintaining loyal customers is the commitment of an organisation to customer service strategies such as Total Quality Management (TQM)
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