Implicit Association Test

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    Ethical Dilema

    7 BARTIMAEUS (Mark 10:46-52) The story of Bartimaeus is an experience of the healing power of faith that leads to discipleship. It begins in identification with the humiliation of a blind beggar sitting in the dust. It ends with his sight restored as he follows Jesus on the way up to Jerusalem. In a unique way, this story concretizes the power of the faith of persons who are oppressed by physical or mental handicaps, patriarchal social structures, racial discrimination, and economic systems over

    Words: 6815 - Pages: 28

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    Psy104 Notes

    Operant conditioning Psychopathology- the study of abnormal behaviour Biological functions such as eating, drinking and sleeping are regulated by… • Homeostasis: steady state of equilibrium within bodily systems. A system is returned to a resting level through motivational states that energise and direct homeostasis-restoring behaviours. ! • Thus, homeostatic systems include several features: 1. Set Point: biologically optimal level the system strives to maintain. 2. Feedback mechanisms:

    Words: 3516 - Pages: 15

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    Xbrl: Issues and Challenges

    XBRL: ISSUES AND CHALLENGES Erlane K Ghani and Kamaruzzaman Muhammad Throughout the world, a number of key regulators are advocating the need of Extensible Business Reporting Language (XBRL) and trumpeting this tool to be digitalising the financial information value chain thus bringing huge benefits to all relevant parties. Many companies in the world have started to prepare XBRL-based financial reports and the momentum of such practice is growing rapidly (Kernan, 2008). Similar to other countries

    Words: 3572 - Pages: 15

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    Foundation of Public Health

    E-cigarettes are on the public health agenda and during the European Regional Committee of the World Health Organization the discussion around e-cigarettes were highly debated. A common topic was the dramatic rise in the marketing of e-cigarettes that is now being seen in many countries (McKee 2013) The availability of e-cigarettes makes it easy for anyone to purchase them and many small-scale e-cigarette producers have set up business during the past five years. They promote devices through advertising

    Words: 3182 - Pages: 13

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    Does Creative Advertising Matter

    RECALL AND PERSUASION Does Creative Advertising Matter? Brian D. Till and Daniel W. Baack ABSTRACT: Creativity is an important component of advertising. This research examines the potential effectiveness of creative advertising in enhancing recall, brand attitude, and purchase intent. Our basic methodology compares a set of randomly selected award-winning commercials (Communication Arts) with a random sample of control commercials. The commercials were embedded in television programs and subjects

    Words: 7778 - Pages: 32

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    Positive Accounting Theory

    Qualitative characteristics in accounting disclosures: a desirability trade-off Malcolm Smith Associate Professor of Accounting, School of Economics and Commerce, Murdoch University, Perth, Australia A number of studies in the USA, UK, Australia and Canada have addressed the evaluation of the usefulness of accounting information and sought to identify criteria for assessing the quality and utility of financial reports (e.g. Institute of Chartered Accountants in England and Wales (1975), Financial

    Words: 3323 - Pages: 14

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    The Dog

    NATIONAL COUNCIL FOR CURRICULUM AND ASSESSMENT ASSESSMENT IN PRIMARY SCHOOLS Draft Document – Work in Progress FEBRUARY 2004 ASSESSMENT IN PRIMARY SCHOOLS NCCA Draft Document FEBRUARY 2004 1 Contents Preface 5 1. Introduction 7 Education Act 1998 9 Primary School Curriculum (1999) 10 Developments in assessment since 1990 10 Context and purpose of an overarching statement on assessment 10 The structure of the document 11 2. Recent

    Words: 11187 - Pages: 45

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    Marketing

    Review of Marketing Research Review of Marketing Research VOLUME 1 Naresh K. Malhotra Editor M.E.Sharpe Armonk, New York London, England 4 AUTHOR Copyright © 2005 by M.E.Sharpe, Inc. All rights reserved. No part of this book may be reproduced in any form without written permission from the publisher, M.E. Sharpe, Inc., 80 Business Park Drive, Armonk, New York 10504. Library of Congress ISSN: 1548-6435 ISBN 0-7656-1304-2 (hardcover) Printed in the United States of America

    Words: 167068 - Pages: 669

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    Checkpoints

    performance computing, parallel computing, checkpointing, parallel file systems and IO ∗ LANL Technical Information Release: 09-02117 Los Alamos National Laboratory ‡ Carnegie Mellon University § Pittsburgh Supercomputing Center † (c) 2009 Association for Computing Machinery. ACM acknowledges that this contribution was authored or co-authored by a contractor or affiliate of the U.S. Government. As such, the Government retains a nonexclusive, royalty-free right to publish or reproduce this article

    Words: 12373 - Pages: 50

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    Marketing

    multimedia is a tried instrument that influences perceptions in many ways. Most prevalent in advertising, its effects have been examined only insufficiently. The role music plays must be considered carefully because it creates attention, transports implicit and explicit messages, generates emotions and helps one retain information. Previous explanations of musical effects in advertising can be attributed to three predominant concepts in advertising research: the

    Words: 6000 - Pages: 24

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