Summary Global Marketing A market-responsive approach Svend Hollensen Second Edition 2001 ISBN 0-273-64644-3 -1- PART 1 Chapter 1 THE DECISION WHETHER TO INTERNATIONALIZE Global marketing in the firm SME: small medium sized enterprises LSE: large scale enterprises Companies wit little international experience and a weak position in their home market have little reason to try to perform on global markets. Instead they should try to establish a stronger position on their
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AGGREGATE DEMAND ..................................................................................................... 9 4 MONEY AND ASSET PRICES ............................................................................................ 9 5 DOMESTIC FINANCIAL SECTOR .................................................................................. 17 6 THE EXTERNAL SECTOR ............................................................................................... 17 7 COSTS AND PRICES
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health and food safety -> Consumer demand for organic products growing at double-digit rates – much larger than that of the traditional grocery products (2-3%) - Demand for value-priced: The United States now spends more than $1 billion a year to import organic food, according to the USDA, and the ratio of imported to exported products is now about 8-to-1. 4) Regulatory influences and government policy changes - US Department of Agriculture’s (USDA) officially established labeling standards for
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A Direct Test of the Theory of Comparative Advantage: The Case of Japan Author(s): Daniel M. Bernhofen and John C. Brown Reviewed work(s): Source: Journal of Political Economy, Vol. 112, No. 1 (February 2004), pp. 48-67 Published by: The University of Chicago Press Stable URL: http://www.jstor.org/stable/10.1086/379944 . Accessed: 10/02/2012 10:27 Your use of the JSTOR archive indicates your acceptance of the Terms & Conditions of Use, available at . http://www.jstor.org/page/info/about/policies/terms
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Economics Economies of Scale Reduction in cost per unit resulting from increased production, realized through operational efficiencies. Economies of scale can be accomplished because as production increases, the cost of producing each additional unit falls. Diseconomies of Scale “Economies of scale” is a simple concept that can be demonstrated through an example. Assume you are a small business owner and are considering printing a marketing brochure. The printer quotes a price of $5,000 for
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nationals (percentage of GDP) * Restrictions * Hidden import barriers * Mean tariff rate * Taxes on international trade (percentage of current revenue) 2. Social (39%) * Data on personal contact * Data on information flows 3. political. (25%) * Embassieses 3. Types of globalization 1. Globalization of products 2. Globalization of markets Active vs passive globalization Globalization can also be passive. Companies that
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Francesca Xiaoying Zhang Title of thesis: Procurement Domestically and Internationally The Case of Companies A and B Bachelor's thesis 45 pages, May 2012 This thesis aims to compare domestic and international procurement operations & business systems in company A and B. Company A is a multinational overseas company with domestic procurement and sales in China. Company B is a Finnish company with international procurement from Far East and sales in Nordic countries. Procurement is directly linked to business
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International Business Exam Chapter 1 Notes Domestic vs International Business * Business: is the manufacturing of goods or services in order to make a profit * Term “trade” is used interchangeably with business * Transactions: exchange of things of value * Domestic Business: business that transacts mainly in the country it was base din * ie owned by Canadians, in Canada, selling to Canadians (Rare) * International Business: economic system of transactions conducted
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Market and Industry Dynamics in the Global Tuna Supply Chain Amanda Hamilton I Antony Lewis I Mike A. McCoy Elizabeth Havice I Liam Campling June 2011 2 ACKNOWLEDGEMENTS This study would not have been possible without the kind assistance of hundreds of people who made time available to meet with members of the consulting team during in-country visits and who provided valuable insights and data. Analytical and research support was also provided by several international fisheries experts
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should protect and defend against domestic and foreign aggression the lives and property of the persons under its jurisdiction, settle disputes that arise, and leave the people otherwise free to pursue their various goals and ends in life. This is a radical idea in our interventionist age. Governments today are often asked to lower the prices of others, to fix wages, to help some businesses get started and to keep others from failing, to encourage or hamper imports and exports, to take care for the
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