youngest nation in the world. According to various national and international organisations the age group of youth generally lies between 15-35 years. This vulnerable group is being highly influenced by the advertising industry whose focus has shifted from family and elderly to youth and kids. With the increased employment of youngsters due to the entry of BPO’s, KPO’s, MNC’s in the Indian sub-continent, marketers have got a new set of potential buyers in the form of young and restless . This segment comprises
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IV. Corporate Culture What is this powerful force called “organizational culture” that can determine success or failure in an acquisition and merger. It has been defined in various ways that to work with the culture of an organization is to work with all aspects of a company. “It is the traditions, shared beliefs, and expectations about how individuals behave and accomplish tasks in organizations (Cartwright & Cooper, 1993).” All organizations have a culture, and consistent set of beliefs
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Learning Practices: Implications for Distance Education Fawn Winterwood The Ohio State University, USA fwinterwood@ehe.osu.edu Abstract This qualitative ethnographic study examines five American teenagers‟ historical and current digitally-mediated multiliteracy practices within digital popular culture. The participants included three male and two female students of a private high school in the Midwestern United States. The study is framed by the notion that literacy is a socially, culturally
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central to creating customer value, not just images. * Branding is a key tool for creating and maintaining competitive advantage. * Brands are cultures that circulate in society as conventional stories. * Effective brand strategies must address the four distinct components of brand value. * Brand strategies must be “engineered” into the marketing mix. This note develops a set of concepts and frameworks to guide the design of brand strategies. From Value Proposition to the Brand
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Glossary of Sociological Terms |11-Plus Exam |Examination introduced with the 1944 Education Act, sat by all pupils in the state sector| | |at the age of 11. If they passed they went to the selective Grammar School, or if they | | |failed to the Secondary Modern School. This exam still exists in some counties such as | |
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and analyse the evolution of the brand Dove with respect to its current strong position in American, European and increasingly even in the Asian market. What enables the brand to be so successful? Why is Dove today synonymous with care and beauty? We believe that the answers to these questions can be found in changes that took place almost a decade ago and shaped perspectives, values, corporate culture and point of view of the brand and, consequently, also of Dove´s customers and the public
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INDEX Introduction The challenge of crossing cultural boundaries The meaning of culture: foundation concepts Why culture matters in international business National, professional, and corporate culture Interpretations of culture Key dimensions of culture Language as a key dimension of culture Culture and contemporary issues Managerial guidelines for cross-cultural success Page 1 to 1 Page 1 to 5 Page 5 to 6 Page 7 to 9 Page 9 to 9 Page 10 to 14 Page 14 to 17 Page 17 to 19 Page 19 to 21 Page
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THE VIRGIN GROUP CASE STUDY QUESTION 1: What examples does the case give of links between Branson’s strategy for Virgin and the environment in which it operates? The Virgin Group Ltd is a group of separately run British companies with the Virgin brand under the leadership of English celebrity business tycoon Sir Richard Branson. The core business areas are travel, entertainment and lifestyle, among others. Richard Branson’s strategy comes from his deepest inner beliefs;
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communication technologies and the modern media culture are examined in the beginning of this chapter. The characterizations of media culture are then explored from the perspective of young people, and the links between youth and ICT are investigated. The dominant cultural logic with regard to ICT is outlined, and different forms of the digital divide are presented. Some global aspects of ICT use among youth are reviewed, using both primary and secondary sources. New forms of youth socialization brought about
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What about Violence in Movies? Manabu Ozawa from Japan |[pic] | | |PHOTO BY THOMAS PETERS | | |"Action movies with violence take heat from adults who blame | | |them for real life violence because they are closer to reality | | |than other movies." | | "The question whether movie violence should be regulated or not is a difficult and complicated
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