Public Relations Cases This collection of contemporary international public relations case studies is an invaluable resource for teachers, researchers and students working in public relations, corporate communications and public affairs, as well as offering practitioners an indepth understanding of the effective use of public relations in a range of organizational contexts. Including cases from the UK, Norway, Sweden, Spain, South Africa, Canada and the USA, with a focus on such global corporations
Words: 107599 - Pages: 431
Our Company Life Cycle Engineering is headquartered in Charleston, SC with regional offices in Norfolk, VA; Philadelphia, PA; Pittsburgh, PA; San Diego, CA; and Washington, D.C. Life Cycle Engineering currently employs around 570 people and serves a variety of markets, from private and public assetintensive manufacturing plants and facilities to the U.S. Department of Defense, including all branches of the military, and other federal agencies. Life Cycle Engineering’s mission is to enable people
Words: 5390 - Pages: 22
A NEW WORLD OF COMMUNICATION Certainly, the first president of the United States would be awed by the power of these new media to change ideas about the world, perceptions, and even life itself. At the end of the twentieth century and the beginning of a new millennium, there can be little doubt about mass media's impact on the way the world works. Consider a few examples: The communist world collapsed, and mass media played a key role. In the Persian Gulf War of 1991, the American government seemed
Words: 5359 - Pages: 22
The Foundations of International Society 2013-2014 Part I: Politics 2 (International Relations I) Paper organiser: Professor Christopher Hill (POLIS): Room 105, Alison Richard Building Email: cjh68@cam.ac.uk Lecturers: Professor Hill (CH), Dr Elisabetta Brighi (EB), Dr Aaron Rapport (AR) and Dr Stefano Recchia (SR). Aims and Objectives The course aims to introduce students to the subject of International Relations (IR), whose main focus is the nature of politics at the international level. Students
Words: 12326 - Pages: 50
proxy Turnover (Net) 4,000 3,500 3,000 2,500 2,000 1,500 1,000 500 0 2008 2009 2010 2011 Rupees in million 2012 06 07 About Linde Pakistan. Company information. Linde Pakistan, a member of The Linde Group, is the leading Industrial Gases solution provider in Pakistan supporting the gases needs of a wide range of industries for more than 70 years. We have been delivering innovative,
Words: 28562 - Pages: 115
- Standardization is to restrict variety to that which has real value for the end-customer. Often it is the operation’s outputs which are standardized. Standardization or standardisation is the process of developing and implementing technical standards. Standardization can help to maximize compatibility, interoperability,safety, repeatability, or quality. It can also facilitate commoditization of formerly custom processes. Global data synchronization is another important part of standardizing data
Words: 2213 - Pages: 9
and diverse media and communications industry assumes a central role within most economies. The industry covers a range of occupations and media, including: radio, television and film; print media; internet content development; advertising; public relations; speech writing; and design. The industry is highly concentrated and production is dominated by a small amount of large firms that are able to shape the industry’s direction and price levels The media and communications industry encompasses a wide
Words: 4987 - Pages: 20
Japan in Asia: A Hard Case for Soft Power by Thomas U. Berger Thomas Berger is an associate professor of International Relations at Boston University. he concept of ‘‘soft power’’—defined by Joe Nye as ‘‘the ability to get what you want through attraction rather than through coercion’’1— has proven a seductive one for Japan. Since the concept was popularized in the 1990s, Japanese scholars and policymakers have enthusiastically taken it up, eagerly exploring how Japan’s soft power resources could
Words: 8400 - Pages: 34
history of International Relation. Before 1950s world politics was confined within frequent wars including two world wars. But after 1950s world politics, including cold war was filled up by many variants to ensure each states security as arms race, nuclearization as well as security against global climate change. Like all other things, global climate change also got a strong basis of global agenda in international relations specificly in 1972. Since then international relations and global climate change
Words: 11943 - Pages: 48
significantly transformed from being a manufacturing powerhouse as it now relies on importation of raw materials from other countries with upcoming markets. United States lost its self-sufficiency that it had in the past century especially during the Industrial Revolution. The integration of foreign made goods have made it easy for foreign workers to manoeuvre in different opportunities and pursue their American dreams because they are familiar with the goods thus making their work environments conducive
Words: 1202 - Pages: 5
