structured way of identifying a range of options for the company, of making them explicit in writing of formulating marketing objectives which are consistent with the company’s overall objectives”. (McDonald, 2008,page 37) 3. Pest analysis of Innocent smoothies Political (1). Good well being and health is in the spot light with obesity amongst the younger generation rapidly rising. Public bodies recommend that each individual should try to aim to eat 5 fruits or veg a day therefore they may be encouraged
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SECTION 2 (P2) Constraints and Limitations to marketing activities Introduction In this section of my report I will describe the constraints and limitations both legal and voluntary, that Balmerlawn Hotel and Innocent must be aware of when marketing their products and services and I provide examples. Descriptions Legal | Example | Data Protection Act 1998: This Act requires all organisations that process personal data on individuals to be listed in the register of data controllers
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because it is much cheaper) 3. Allergy to certain fruits Strengths 1. Being known as a friendly environmental company (Good Reputation) 2. Widely known brand (Majority of the market) 3. Seasonal Products (Innocent Big Knit) 4. Wide range of products Threats and weaknesses 1. Innocent can manage their threats and competitors by lowering their price of products as they higher than supermarkets using their own brands such as Tesco. Also during the recession they could make extra promotions to
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consumers? 5 6.2 What are they Buying? 5 6.3 Where are they Buying it? 8 6.4 When are they consuming the product? 8 6.5 How are they consuming the product? 8 6.6 Why are they consuming the product? 9 7. Consumer attitudes to smoothies 9 1. Market Value Smoothies are an increasingly popular way of consuming fruits. In 2006 the smoothie market in the Republic of Ireland (ROI) was worth an estimated €4 (£3) million and between 2002 and 2006, the market grew by 214% (AC Nielson in Amarach
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Innocent Drinks makes smoothies, juice and veg pots, sold in supermarkets, coffee shops and various other outlets. The company sells over two million smoothies per week.[1] Innocent is 58% owned by The Coca-Cola Company. Contents[hide] * 1 History * 2 Products * 3 Innocent Foundation * 4 Controversy * 4.1 Product recall * 4.2 Advertising claims * 4.3 Charitable donations * 5 References * 6 External links | [edit] History Innocent was founded by three Cambridge University
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De Marketing mix, 4 p’s van INNOCENT DRINKS 1. Product - geen duurzaam goed, je kan het maar eenmaal gebruiken (weet niet precies of dit er bij moet?) Kernproduct. De kern van Innocent drinks is de nood aan een gezond, vers, fruitig drankje. Dit zijn onze smoothies. Omdat niet iedereen dol is op dezelfde vruchten, heeft Innocent ze van verschillende vruchten gemaakt. Of je nu van de frisse en zure smaak van cranberries houdt, of van de zoete en tropische smaak van mango’s en kokosnoten
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proposition the story of the meteoric rise of smoothie makers Innocent Drinks shows what can be achieved in a tough, highly competitive category. Innocent's strategies are not elusive, nor unachievable rather, they are steps that any company can easily take to propel its brands to new levels. Thanks to frank, in-depth interviews with the company's founders, New Nutrition Business has been in the unique position of tracking the rise and rise of Innocent Drinks to its current status as the world's fourth-largest
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the end of the day the yes bin was full. They gave up their jobs the following day and Innocent Drinks was formed (innocent, our story) The creation of this company was difficult for the three friends who had no money, they asked their friends for rich contacts and were introduced to Maurice Pinto, a wealthy American who lent them £250,000 after seeing the potential of their plan. After six years, Innocent operates from Fruit Towers in Shepherd’s Bush, an office block with faux-grass walls and
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The organizational structure, ownership and growth of ‘Innocent Drinks’ from its beginning to the present date In 1998, three Cambridge University graduates, Richard Reed, Adam Balon and Jon Wright sold their first drinks, smoothies, from a stall at a music festival in London after spending six months on writing the recipes with only £500 as the starting capital. “Should we give up our jobs to make smoothies” were written on a banner in front of the stall. There were two bins marked as “Yes” and
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Brochure More information from http://www.researchandmarkets.com/reports/1226320/ Innocent Drinks Case Study: Capitalizing on the Health Trend in the Smoothie Category Description: This case study on Innocent Drinks forms part of The case studies series, which explores business practices across a variety of disciplines and business sectors. It focuses on the company's achievements as it copes with recession, competition and takeovers. Key reasons to purchase this title - Gain insight into
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