Urban Outfitters mobile advertising campaign Brand I would like to build a one-month mobile advertising campaign for is young clothing brand – Urban Outfitters (UO). The brand is now famous for its music relations – their Vynil records sales are a major part of UO’s inventory. It already has the mobile app that works as an in-app online shop, it also collects a lot of data about the users, though, many users still prefer to use the original website for online shopping. Urban Outfitters doesn’t just
Words: 487 - Pages: 2
Michelle and Harper A. Roehm(2013They did a study on consumer responses aroused by advertising techniques. Study Further explained the three ways of humor in advertisement: mockery, perceived truth and playful humor. The Results of three studies indicated that parodic ads can produce positive as well as negative outcomes across these attitudinal variables. The methodology used was Random sampling data was collected from various people to know the Perceptions of mockery, perceived truth and playful
Words: 775 - Pages: 4
The Target Audience Profile Segment based on demographics have Gender, Age, Educational Level, Occupation and Income. Regarding the Gender, tissue is belonging to a daily necessity, everyone can purchase once they have needs. Either males or females will use and without distinction. Regarding the Age, the target audiences of Tempo Kids are the children who are in kindergarten and primary school. Parents who age between 20-40 are also their main target group as they are the final decision
Words: 690 - Pages: 3
Chapter 5 lecture: I. INTRODUCTION AND THE NATURE OF COMMUNICATIONS A commonality shared by all elements of the promotional mix is that their function is to communicate. Thus, it is important that advertising and promotional planners have an understanding of the communication process. This chapter reviews the fundamentals of communication and examines various perspectives regarding how consumers respond to promotional messages. Communication has been variously defined as the “passing of information
Words: 3127 - Pages: 13
advertisements not just on television, but also in magazines, on the internet, and, of course, the most common form, word of mouth. Companies spend millions of dollars each year on advertisements targeted to increase their brand awareness through marketing campaigns. Through advertisements, consumers are educated about the price of products or services and possible differences in quality, allowing them to find a solution that best fits their needs. Advertising is not just a way to promote items;
Words: 1047 - Pages: 5
Case Problem: Pelican Stores BUS-7900 Introduction to Quantitative Analysis Spring2 -2014 Dr. Carol Colston Ottawa University Abstract Pelican Stores, a division of National Clothing, is a chain of women’s apparel stores located throughout the country. They ran a one-day promotion that offered discount coupons to its customers from the other National Clothing stores. They collected data from a sample of 100 customers’ in-store credit card transactions from that day. Management wanted
Words: 964 - Pages: 4
Media Terms & Definitions A, B •Average frequency •The average number of times an individual or household is exposed to a station, program or advertisement. •Average frequency can be calculated by dividing the total TARP’s of a schedule by its unduplicated reach. Let us assume a schedule delivers 320 rating points and that this schedule gives an unduplicated reach of 80%. •Average Frequency = 320/80 = 4.0 •i.e. in other words the 80% of people exposed to the schedule were on average exposed
Words: 2492 - Pages: 10
Advertising whereby the only connection the consumer has to the product is the advertising and the only way a consumer can act on the advertisement or commercial is to return a coupon or make a phone call. Direct-response advertising is geared to eliminate an intermediary in the purchase process. It can utilize a wide range of media, from matchbook covers to print or radio and television, although it is typically conducted through the mail. In direct-response advertising, the effectiveness of the
Words: 3520 - Pages: 15
Compare and Contrast Comparing Advertisements For this comparison I have chosen to compare two car adverts. The first advert I chose was from the magazine "Steals and Deals" and this is an advert for a Chevy Sonic. The second advert I chose was from the "News and Observer" for a Fiat 500. I chose these two adverts because I feel that they will be good compare as they have similarities and differences.. There is a big difference in the sale tactics of the 2 adverts. The Fiat is a soft sell
Words: 626 - Pages: 3
I could show you a way to increase the response rate to your current advertising by 10%...25%...or more, want to know how? Hello Saajay, My name is Kenya Newton and I am a professional marketing consultant. I am contacting you because I can help you step-up the effectiveness of your advertising without increasing your advertising budget. THAT’S RIGHT. I’m not asking you to spend more money for what I am offering. I am only asking you for the chance to enhance your current advertisements so
Words: 401 - Pages: 2
