Hausarbeit zur Präsentation Medienfinanzierung iTunes Name: Alannah Katharin Benfer Matrikelnummer: Vorlesung: Medienfinanzierung Dozent: Prof. Dr. Jens Müller Inhaltsverzeichnis 1. Inhalt 3 2. Apple Inc. 3 3. Erlösquelle iTunes Store3 4. Relevanter Markt5 5. Branchenstrukturanalyse6 5.1 Markteintritt neuer Wettbewerber6 5.2 Verhandlungsstärke der Abnehmer6 5.3 Bedrohung durch Substitute7 5.4 Verhandlungsstärke der Lieferanten7 5.5 Wettbewerb innerhalb der Branche7 6. SWOT
Words: 3760 - Pages: 16
pp. 165-182 http://dx.doi.org/10.1108/13598541011028769 Claudio Vignali, (2001),"McDonald’s: “think global, act local” – the marketing mix", British Food Journal, Vol. 103 Iss 2 pp. 97-111 http:// dx.doi.org/10.1108/00070700110383154 Mark D. Uncles, Grahame R. Dowling, Kathy Hammond, (2003),"Customer loyalty and customer loyalty programs", Journal of Consumer Marketing, Vol. 20 Iss 4 pp. 294-316 http://dx.doi.org/10.1108/07363760310483676 Access to this document was granted through an Emerald
Words: 4653 - Pages: 19
already have and doing more with less, even marketers with limited resources can start to create the content needed to fuel demand. This ebook goes through tried and true strategies for lean content marketing— so you can extend the value of all your thought leadership. Lean Content Marketing 01 A Short Explanation In the interest of saving time, we’ll spare you the long and drawn out explanation of why content is so important. But, for the sake of being thorough, we do want to give
Words: 3418 - Pages: 14
iWatch'Situation'Analysis'Articles' ' ! Readings!for!Week!3!Class! ! ! You!are!asked!to!READ!ALL!of!the!articles!included!in!this!attachment!prior!to!coming!to!class!in!week! 3.!!Please!bring!a!copy!with!you!to!class!in!week!3.! ! Assume&the¤t&timeframe&is&before&the&launch&of&the&apple&watch.& ! There!have!been!many!rumors!that!Apple!may!be!considering!the!launch!of!a!wearable!device!such! as!an!iWatch.!!Wearable!computing!appears!to!be!the!latest!trend,!as!many!devices!have
Words: 8824 - Pages: 36
[C.S.E. 1707372 Department] ABSTRACT iOS is Apple's mobile operating system developed originally for the iPhone, and later deployed on the iPod Touch and iPad as well. It is derived from Mac OS X, with which it shares the Darwin foundation, and is therefore a Unix-like operating system, by nature. In iOS, there are four abstraction layers: the Core OS layer, the Core Services layer, the Media layer, and
Words: 10024 - Pages: 41
Introduction The Michigan real estate market is highly competitive. Greater marketing and professionalism is now a requirement in the real estate industry, as is the service provided to procure a successful sale and or purchase. As in the real estate industry, service delivery is complicated by the presence of the customer at the point of service production. The customer contact employee must accommodate uncertainty and variability introduced by the customer, which in the real estate industry is
Words: 3144 - Pages: 13
Was sind die Erfolgsfaktoren des Marketings? Erfolgsfaktor Nr.1 : Integration • • • • • Marktorientierung, Marktmacht à Beschaffung Lösung von Kundenproblemen, Kundenbindung Markenidentität, Wahrnehmung Wesentliche Grundlage: in die Situation des anderen Marktteilnehmers hineindenken Integration von Kunden, Wettbewerbern, Lieferanten, Stakeholdern usw
Words: 2181 - Pages: 9
Description: Describe your product’s functions, applications, uses, and what value it offers to consumers. The iPhone is just one of the many technological devices that Apple, Incorporated. offers to its consumers. The iPhone’s primary function is that of any mobile device used to communicate with others. However, with its recent innovations, the iPhone has become so much more than just a cellular phone. It has become a multi-tasking device that consumers can use to manage their lives and
Words: 7377 - Pages: 30
Technology: Where we’ve been and where we’re going Technology has grown at an extensive rate over the years. In recent years, innovations seem to have fast forwarded to a place that was not expected this soon. Different aspects of technology have been upgraded such as mobile devices, television sets, online streaming products and the internet; just to name a few. The innovations in technology has not just helped the tech field but the business, health care and even art field as well by modernization;
Words: 2633 - Pages: 11
HTC has differentiated itself by providing customized products, i.e. by tailoring products to the needs of mobile operators, who could in turn better target different markets and target groups (Yoffie, Alcacer, Kim, 2012). HTC provided, therefore, a mix between service and goods (Kotler and Keller, 2016), in which close attention is paid to the specific wants and needs of different clients. Providing customized products, however, also means that operating costs are considerably high, since
Words: 3280 - Pages: 14
