BRANNIGAN FOODS STRATEGIC MARKETING PLANNING Juan Manuel Restrepo Davies Mª Concepción Aragonés Cabeza IE Business School AGENDA 1. Problem statement 2. Situation analysis Five C’s Porter 5 forces SWOT 3. Alternatives 4. Recommendations Implementation plan Marketing strategy Marketing Mix Digital marketing 5. Take aways 1. PROBLEM STATEMENT GOAL INCREASE 3-4% PROFIT Industry Decline Brannigan’s sales, market share, and profitability
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THE STAR METHOD The STAR method is a structured manner of responding to a behavioral-based interview question by discussing the specific situation, task, action, and result of the situation you are describing. Situation: Describe the situation that you were in or the task that you needed to accomplish. You must describe a specific event or situation, not a generalized description of what you have done in the past. Be sure to give enough detail for the interviewer to understand. This situation
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care if you have morning breath and no make-up, they will be there to greet you good morning. Also, you know when you come home everyday your dog will always be happy to see you. After a long stressful day they will meet you at the door tail wagging ready to give you hugs and kisses because you're home. It makes all your stress and worries go right out the door. Whether you need someone to cuddle with in bed or company on the couch watching a movie, your dog will always be there for you. The loyalty
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A summary of the bestselling book by Stephen R. Covey. From The Seven Habits of Highly Effective People by Stephen R. Covey. Published by Simon & Schuster. INTRODUCTION Our character, basically, is a composite of our habits. Because they are consistent, often unconscious patterns, habits constantly express our character and produce our effectiveness or our in effectiveness. In the words of Aristotle, “We are what we repeatedly do. Excellence, then, is not an act, but a habit.” I identify
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and how your business can be more efficient by using it. Richard Biondo (12825561) In a vastly growing world, we are discovering new and improved… innovated technology everyday; technology that helps people live a better life, and technology that makes businesses more productive. People now have smaller desktop computers that are faster, have better storage and process memory, and are more efficient than even five years ago; and lighter laptop computers with longer battery life that are capable
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when talking about grammar, mean "to be accurate." In western cultures, punctuality means being ahead ten to fifteen minutes earlier in a given time period. As for eastern cultures, punctuality or being punctual is quite a challenge in their daily life. Punctuality is a good quality. Punctuality is quite a kin to regularity. Regularity means working as per rules, regulations and programme of time. That being said, punctuality shows ones discipline about time. Like they always say, time is of the
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the negative consequences of using them. In an effort to manage the potential harm to plant and animal life from using products such as Roundup, Monsanto should adhere to the code of ethics and follow the EPA’s guidelines. “Ethical culture is acceptable behavior as defined by the company and industry” (Ferrell, Fraedrich, & Ferrell, p. 15). Monsanto’s seems to have a history unethical business culture, which is effectively responding to certain stakeholders (stockholders) while unsuccessfully responding
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difference in the author’s life was provoked by the small article Wes Moore read in the local Baltimore newspaper. The article described the events of the robbery that left a security guard dead. By coincidence, one of the criminal’s name was Wes Moore, the same name the author has. “…I was struck by the superficial similarities between us, of course: we’d grown up at the same time, on the same streets, with the same name…”(xii). The convicted Wes was analyzing both of the life stories as well. He said:
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706 François MARTINEAU 905.189.147 Lore OLAERTS 111.051.409 Charlotte PELLICANO 907.182.173 Presented to M. Gahima Égide Karuranga Outline Introduction 1 Globalization process - triple bottom line approach 2 Cultural differences and business practices 2 Laws, regulations and public opinion 3 Economic, Financial and Technical considerations 4 The Retention Challenge 6 Employee retention challenge regarding a transnational/multidomestic strategy 6 Compensation and benefits 7
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Maggie HARA MASALA Maggie SOUPI NOODLES Maggie CHATKHARA Maggie noodles are basically made for those people who get busy in their life and don’t find time to Cooke meals. By considering this problem Nestle introduced ready to eat CUP NOODLES. Cup noodles are baked and made noodles they just need to be revolved in microwave oven for just two minutes and that get ready to eat with fully cooked ingredients. History of
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