JAMBA JUICE Jamba Juice Introduction Jamba Juice Company is a company that was originally under the name Juice Club. The company began its operation using a franchising strategy. The company, which began its operations in 1990, transformed to Jamba Juice Company in 1994, following the emergence of other companies that provided similar products. Jamba Juice Company focuses on the provision of healthy juice and smoothies. Expansion strategies led to the merging of Jamba
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Contents……………………………………………………………page 2 3. History and Background……………...…………………………………..pages 3-5 4. Products and Services………………...…………………………………..pages 6-7 5. Financial Summary………………….……………………………………pages 8-9 History and Background Kirk Perron, the founder of Jamba Juice, had a desire of self-business since he was very young. At the age of 16 he started to work at Vons, bagging groceries, and ultimately he became assistant manager at Safeway. This process helped him to gain 10 years of valuable retail experience
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Title By Student name: Rechez Lindsay Bethune Cookman University MK 341 Introduction to Marketing Instructor: Dr.Trenessa Williams October 3rd, 2015 Jamba Juice Case Study The survival of any organization is made and habituated by the atmosphere attributable to perceptions, resources, issues, and probabilities. Attributable to the ever dynamical atmosphere it's essential for any business to look at the relevant changes of the environment
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Jamba Juice Case Study 1/3/14 GBA 513 James Albright Patrick Carson Elizabeth Forte Laura Griffin Introduction Founded in April of 1990 by Cal Poly graduate Kirk Perron, Juice Club, Inc. opened its first store in San Luis Obispo, California. In 1993, Juice Club opened and started two other stores, one in southern California and one in northern California. Juice Club Inc, changed its name to Jamba Juice in 1995 and became known as one of the leaders in healthy juices and smoothies. Jamba
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MAN 4720 Jamba Juice Advertising and marketing often comes down to making your customers intelligent enough to buy your products and services. Costumers have to understand what it is you're selling, how it'll help them, and how much better it is than any other product or solution that they are looking for. Jamba Juice is a leading juice and smoothies retail chain in the country. Started in 1990, originally called The Juice Club, their stores are now open in most states giving their customers
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Statement and Criteria Jamba Juice PROBLEM STATEMENT In the past, Jamba Juice Company had a primary growth strategy of increasing brand awareness through accelerated franchise development and penetration of existing markets. However, due to increased market saturation, Jamba Juice has had a difficult time competing with other premium quality blended-to-order fruit smoothies, squeezed-to-order juices, blended beverages, and healthy snack companies. From 2008 to 2010 Jamba Juice experienced a negative
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Write Up – Jamba Juice April 8, 2013 Major trends in the general environment Jamba Juice has tried to capture a good portion of health conscious consumers by providing healthy smoothies and other nutritious foods for customers on the go. Even though there are direct competitors such as Planet Smoothie, Starbucks, Dunkin Donuts, Panera Bread and McDonalds, Jamba Juice remains competitive by offering its unique blend of smoothies. They are made with real fruit and 100% fruit juices that are
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J&J pharmaceuticals has a lot of opportunities as health care industries are not dependent on the financial industry, where as the financial industry is dependent upon the stock market. As the economy is dwindling jobs in that industry are also dwindling or scarce. The more scarcity of the jobs means that more people of the open market and qualified people will take the entry level jobs, where as the pharmaceutical industry is driven by healthcare. Unhealthy volunteers participate in clinical
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Case analysis for Jamba Juice and the Foam Cup Yichao Song 02/17/2015 The famous smoothie company, Jamba Juice is facing a significant issue that a student has stated a petition against Jamba’s foam cup because it is not environment friendly and harmful to health. As CEO of Jamba, James White has to come up with a strategic breakthrough to face with the issue. As a CEO of the company, he has to consider the benefits from each group of stakeholders, such as customer, shareholders, and environment
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Opportunity The United States is fat. The fruit and juice industry is a 3 billion dollar industry that needs to be addressed by my company Sun Tan. The indoor tanning industry is a 5 billion dollar industry serving more than 30 million Americans. We intend to merge these two productive industries under one roof and reap the benefits of a combined 7-8 billion dollar industry. From 2001 to 2006 smoothie sales grew at a rate of 82%. People need somewhere they can go and get a quick tan followed by
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