1. Introduction 3 1.1. Background to organization 3 1.2. Financial information of organization 3 2. Situation Analysis 4 2.1. SWOT Analysis 4 2.2. PESTLE Analysis 6 2.2.1a Policies that implicate the product 6 2.2.1b influences on consumer purchase 6 2.2.2 Economy Environment 7 2.2.2a. impact of inflation 7 2.2.2b. GDP influence on the product 7 2.2.3. Socio-Culture 7 2.2.4. Technological 8 2.2.5. Environmental 8 2.3. Five forces 8 3.0. Marketing strategy 10 3
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automobile in 1901 by the Ford Motor Company has revolutionized, and changed the course of the auto industry as we know today. In the beginning of its production, automobiles were considered a luxury that only the rich could afford, but today, it is viewed as a necessity that can provide consumers with the freedom to take them anywhere they choose. Henry Ford (Ford Motor Company) helped to shape the auto industry by pricing cars to be affordable, and paying his employees’ wages that would allow them an
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cans, foils, window frames, car body panels,wiring and kitchen utensils. World aluminium production 2011 Region | % | Asia | 55% | Europe | 20% | America | 16% | Oceania | 5% | Africa | 4% | Source: WBMS www.world-bureau.com Industry consumption 2011 Market Sector | % | Transport | 25% | Construction | 25% | Packaging | 17% | Electrical | 12% | Machinery & equipment | 10% | Consumer durables | 6% | Other | 6% | Every metal traded on the LME must conform
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The Big Things in Industrial /Manufacturing / Enterprise Systems – The Past, Present, and Future (An outline) By SaketPundlik Introduction The automobile industry has changed drastically over the past century. We have come a long way from the craft manufacturing days of P&L to flexible manufacturing applied by BMW. The journey from the days of skilled workers who used to handle making the whole car on their own to automated robots who assemble the car in less than a minute is a fascinating
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Bajaj Auto Ltd Situational Analysis: Indian economy has undergone tremendous changes during the 1980’s and 1990’s. The Indian industrial sector was protected from the international competition by the government of India during the 1980’s. During the 1990’s the economic crisis forced the Indian government to open up the Indian economy. With the opening of the Indian economy the competition for the industrial sector especially the automobile sector was severely hit. Now even the foreign brand
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Ohno, along with a small core of other Toyota executives, developed several principles of car-making efficiency that became what is now known as lean manufacturing and just-in-time inventory management. “Ohno’s ideas not only changed the auto industry, they changed late-twentieth-century manufacturing.” At the very core of these concepts were attention to detail and a “noble frugality.” However, over the years, it appears that Toyota’s executives slowly lost the “purity” of that approach
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Abstract This paper explores new marketing strategies initiated by Toyota Motor Company (“Toyota”) to improve the trust and overhaul of the company’s image in response to a $10M recall in 2010. The vehicles that were recalled resulted from an introduction of acceleration-related accidents for which Toyota encountered hundreds of lawsuits (Jacobs & Chase 2014). Naturally, the recalls and lawsuits threatened to tarnish the company’s image. Thus, in an effort to reconstruct this persona, the company
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AUTOMOBILE INDUSTRY ANALYSIS [pic] Written By: Jennifer Duhaney & Presented to: Professor Kurt Wurthman March 17th, 2011 MAN 4720 1. Industry Overview The US automobile industry has evolved over the years from steam engines, to internal combustion engines, to gas powered engines, and presently the newest innovations, alternative fuel engines, and electric cars. Henry Ford built the first car in 1896, (Gale, 2003). and then revolutionized the industry when he
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manufacturing resources throughout its field of business, GM was quick in moving itself out to become a global organization whereby they valued diversity and flexibility to match with the changing pattern of opportunities and threats posed in the industry sector. They actually diverged from Ford’s monolithic structure, gained own corporate stability and shortly after, challenge Ford’s hegemony internally and globally (Bordenave & Lung 2003). A division of labour is set up, whereby production has been
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| Japanese FDI in the white goods sector in India | | IMI DelhiRohit AgarwalPGDM 2011-1306/01/13 | Contents Ownership Advantage 3 Location Advantage 4 Internalization Advantage 5 Government initiatives/ polices then and now 5 Before 1990: Pre Liberalization Era 5 1991-2000: Post Liberalization Phase-1 6 2000-Onwards: Post Liberalization Phase-2 6 Japanese Investment in India - Past and Present 8 Overseas Development Assistance (ODA) 8 FOREIGN DIRECT INVESTMENT (FDI)
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