times crises have been caused by events completely outside of the control of the company. Examples of the latter include the deliberate product tampering of Tylenol products, leading to deaths by poisoning in the USA, and the massive product recall of Coca-Cola products in Belgium resulting from what appears to be a case of mass hysteria (Johnson and Peppas 2003). Furthermore, companies in the midst of a crisis may not be able to control the behaviour of others, but with proper planning and management
Words: 4074 - Pages: 17
13-Antonakis.qxd 11/26/03 5:38 PM Page 302 CHAPTER 13 Ethics and Leadership Effectiveness Joanne B. Ciulla T he moral triumphs and failures of leaders carry a greater weight and volume than those of nonleaders (Ciulla, 2003b). In leadership we see morality magnified, and that is why the study of ethics is fundamental to our understanding of leadership. The study of ethics is about human relationships. It is about what we should do and what we should be like as human beings
Words: 13956 - Pages: 56
13-Antonakis.qxd 11/26/03 5:38 PM Page 302 CHAPTER 13 Ethics and Leadership Effectiveness Joanne B. Ciulla T he moral triumphs and failures of leaders carry a greater weight and volume than those of nonleaders (Ciulla, 2003b). In leadership we see morality magnified, and that is why the study of ethics is fundamental to our understanding of leadership. The study of ethics is about human relationships. It is about what we should do and what we should be like as human beings
Words: 13956 - Pages: 56
The current issue and full text archive of this journal is available at www.emeraldinsight.com/1751-1348.htm JMH 12,3 Management history: an umbrella model 278 Robert Morris University, Allegheny, Pennsylvania, USA Nell Tabor Hartley Abstract Purpose – To assist colleagues in tying current ideas to previously established practices. To generate discussion of the current relevance of students’ understanding management history. Design/methodology/approach – A review of representative
Words: 7228 - Pages: 29
ad ‘Advertising can be defined as any paid form of non personal presentation and promotion of ideas, goods or services through mass media such as newspapers, magazines, television or radio by an identified sponsor’. (Philip Kotler, et al., Principles of Marketing, 2002). So basically advertising is a mass communications device through which companies promote or market their product to the consumer, and this enables them to make informed consumption decisions. Advertising plays an important part
Words: 7825 - Pages: 32
Analyse sectorielle Secteur de la « Santé / Pharma » 16 Avril 2009 Liminaires • Ce document a pour objet de dresser une analyse prospective de la filière « Santé / Pharma » – ses grands enjeux, ses forces en présence, ses mutations en cours – et de donner à voir des pistes de réflexions / de solutions, en particulier pour les laboratoires pharmaceutiques. • Il est organisé en trois principaux chapitres : • Premier chapitre : diagnostic flash du secteur restitué sous la forme d’une représentation
Words: 8260 - Pages: 34
file:///F|/Business/Marketing/22 Immutable Laws Of Marketing.html The 22 Immutable Laws of Marketing Al Ries and Jack Trout The 22 Immutable Laws of Marketing Violate Them at Your Own Risk Al Ries and Jack Trout Dedicated to the elimination of myths and misconceptions from the marketing process A DF Books NERDs Release THE 22 IMMUTABLE LAWS OF MARKETING. Copyright © 1993 by Al Ries and Jack Trout. All rights reserved under International and Pan-American Copyright Conventions. By payment
Words: 28835 - Pages: 116
Chapter 1 Marketing: Creating and Capturing Customer Value 1) All of the following are accurate descriptions of modern marketing, EXCEPT which one? A) Marketing is the creation of value for customers. B) Marketing is managing profitable customer relationships. C) Selling and advertising are synonymous with marketing. D) Marketing involves satisfying customers' needs. E) Marketing is used by for-profit and not-for-profit organizations. Answer: C 2) According to the opening scenario
Words: 9280 - Pages: 38
INDICE PRESENTACION DE LA OBRA .............................................. XUV PARTE 1 EL PAPEL DE LA GESTION DE MARKETING EL PAPEL DEL MARKETING EN LAS ORGANIZACIONES Y EN LA SOCIEDAD ................................................. 1 9 LOS CONCEPTOS BASICOS DEL MARKETING ................................................... 3 Necesidades, Deseos y Demandas 4 Productos 5 Valor, Coste y Satisfacción 5 Intercambio, Transacciones y Relaciones 6 Mercados 8 Marketing y Buscadores
Words: 42317 - Pages: 170
Marketing: An Introduction, 10e (Armstrong/Kotler) Chapter 1 Marketing: Managing Profitable Customer Relationships 1) Which of the following is most essential to any definition of marketing? A) demand management B) the production concept C) customer relationships D) making a sale E) making a profit Answer: C Diff: 1 Page Ref: 4 Skill: Concept AACSB: Communication Objective: 1-1 2) All of the following are accurate descriptions of modern marketing today, EXCEPT which one? A)
Words: 10490 - Pages: 42
