kfc Research Team KFC Final Research Plan Book Spring 2009 Stacey Ackerman, Tom Bass, Juliette Burguieres, Brian Cash Table of Contents 1. Overview of Research…………………………………………(3) 2. Situational Analysis Summary………………………………..(4) 3. Research I (Survey) a. Survey Plan……………………………………………....(9) b. Survey Sample………………………………………..…(11) c. Summary of Results…………………………………......(15) 4. Research II a. Research Work Order…………………………………
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nowadays, porridge as emerging force of the catering industry, the advantage of the flexible management pattern and low price attracted many merchants, they are aim to enter porridge market and even western fast food restaurant such as McDonald and KFC also sell the porridge for breakfast. In additional, porridge is popular in Southeast Asia area. In Korea and Japan, porridge has become the most ideal healthy food, many women take porridge as an ideal food for breakfast staple food and vacuum package
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the primary basis for Coke’s past international marketing success? Is it only advertising? The Coca Cola Company expanded slowly abroad in the early 1920’s. Coca Cola presented the beverage with different logos which are culturally symbolic. However the true growth of Coca Cola beverages in the world had been possible during the World War II. Coca Cola Company delivered beverages to the US soldier in Europe and Asia. Marketing: understanding the market Marketing philosophy: A good understanding
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Individual Assignment Analysis McDonald’s Franchise in Viet Nam Name: Le Quang Hieu ID student: BA60114 Class: BA0662 Lecturer: Nguyen Quoc Cuong Subject: Entrepreneurial Small Business Individual Assignment Table of contents I. McDonald’s background 1. History 2. Mission and Vision 3. Business objective II. SWOT analysis III. Advantage and disadvantage of MacDonald franchise IV. Investment decision V. Summary VI. References FPT University – BA0662 Page 1 Individual Assignment
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FASTFOOD / RESTAURANT INDUSTRY Introduction Indian QSR (quick service restaurants) Industry is growing very rapidly. It is a reflection of the change in the lifestyle, food habits and consumption pattern of the population. The incidence of Dining out, ordering from home as well as takeaways is rising creating an opportunity to cater to a wide mass of population. What was the domain of upper class, singles or forced bachelors, has percolated to all echelons of society. The incidence and value differ
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Gas (BLNG), Brunei Shell Tankers (BST) and Brunei Shell Marketing (BSM). BSM is a joint venture between His Majesty the Sultan and Yang Di-Pertuan of Brunei Darussalam and Shell Overseas Holding Limited. BSM operates at Bandar Seri Begawan, Mura Depot and Brunei International Airport Depot with over 70 employees. BSM is the downstream line of the oil and gas industry in Brunei Darussalam. This means that BSM is responsible for marketing and distributing Shell fuels and other products such as lubricants
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share as well their profitability. TASK 1 1. PESTLE ANALYSIS According to the PESTLE analysis, an understanding of the environment – macro forces – is essential for a rigorous and meaningful assessment of decision-making and operations. (Marketing Concepts & Strategies. P. 106) The PESTLE framework categorises environmental factors into six highlight key factors: Political, Economic, Social, Technological, Legal and Ecological. This range of factors underlines that the environment does not
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regulations on tax of profit where it gains from the operation and other tax such as entertainment and restaurant service tax. McDonalds’ has a strong global presence and is considered as a market leader in both the domestic as well as the international markets therefore the threats of new entrant are very low. However the threat of substitute product is high for McDonald’s in Malaysia
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Phase 1 1. Industry experts expect that the market will grow even further and that there's still room for new international players, despite the UAE's comparatively large QSR market for its size. The UAE’s fast casual dining sector is expected to grow from $6.4bn in 2011 to $8.7bn by 2015 with burger chains set to see the biggest increase, 2. 3. Domino’s, meanwhile, recently opened its 200th store in the Middle East with its local master franchisee, 4. Domino’s Pizza is one of the
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competitor by a growing margin in both domestic and international markets. The restaurant business declining and profit margin were slim. To get the company by on track Enrico developed a restricting strategy, which is: Related Diversification: The restaurants limited investment in the company’s snack food and beverage business and severely impaired the corporation’s overall operating and profit margin. The fact restaurant which included Pizza Hut, KFC, and Taco Bell were eliminated from the company’s
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