MARKETING STRATEGIES OFKFC | SUBMITTED BY: Ms. ASHNA KHANNA B.COM (HONS.) (2013-2016) Roll No. : 162 FACULTY GUIDE: STUDENT NAME: Mr. ADARSH ARORA ASHNA KHANNA DESIGNATION: ENROLLMENT NO.: A3104613162
Words: 4573 - Pages: 19
SUMMARY II. SOLUTION ANALYSIS 1. Company analysis 2.1 Mission statement 2.2 Marketing objective 2. Environment analysis 3.3 Economic environment 3.4 Social environment 3. SWOT analysis 4.5 Strengths 4.6 Weaknesses 4.7 Opportunities 4.8 Threats 4. Competitors 5.9 Direct competitors 5.10 Indirect competitor III. MARKETING STRATEGIES 1. Segmentation 2.1 Behaviour 2.2 Psychographic 2.3 Demographic
Words: 3050 - Pages: 13
Political 5 1.1. Carbon tax 5 1.2. Minimum wages 5 2. Social Cultural 5 3. Economic 6 IV - Conclusion 6 V - References: 6 I - Introduction KFC, which has full name as Kentucky Fried Chicken, is one of well-known fast food brand names in the world due to their effective marketing strategies. To create good marketing strategies, KFC needs to understand the market by conducting a market research and collecting information about micro and macro environment. Therefore, they can influence
Words: 1678 - Pages: 7
such as Ho Chi Minh City and Hanoi will remain the centre of the fast food industry. KFC entered the Vietnamese in 12/1997 in Ho Chi Minh City. KFC is commonly known in Vietnam under the special name “Ga ran KFC” — a fast food restaurant chain serving the meals made from chicken, hamburgers and the most famous meal is fried chicken sandwiches, chicken pot pies, crispy chicken strips, wraps and salads. KFC is part of Yum! Brands, Inc., the world's largest restaurant company in terms of restaurant
Words: 6633 - Pages: 27
Recommended Marketing strategies and programmers The marketing strategies should be aligned with the business objective sets above, to do so; some marketing recommendations will be suggested in order to help in the achievement of KFC’s objective in Africa. In general, my suggestion of marketing strategy in Africa, it is to relay more on customer satisfaction and loyalty as the new trend of marketing which gives customer the priority in every action taken by the KFC, that will actually inverse
Words: 277 - Pages: 2
MINOR PROJECT REPORT ON “TO STUDY AND ANALYZE THE CONSUMER BUYING BEHAVIOR WHILE EATING OUT AT KFC AND TO STUDY THE MARKETING STRATEGIES OF KFC FROM THE PERSPECTIVE OF STRATEGIC MARKETING” PROJECT SUPERVISOR SUBMITTED BY:- Amity School Of Business (ASB) Sector 125, Noida, Uttar Pradesh Phones: 0120 244 5252 Website: www.amizone.net CERTIFICATE This is to certify that Mr.___________, Roll No.________, has completed his research project and has submitted
Words: 8895 - Pages: 36
Preface This report focus on KFC marketing strategies, its marketing environment , demographicfactor ,marketing factors. We designed a report to provide a brief description about itsmarketing mix & its major competitors in Pakistan. We also discuss four P’s of marketing & their marketing tools.In addition to it, this report includes a research base survey on KFC. We all have triedour level best to fulfill all the requirements mentioned to us. Now its depend upon thereader to read it carefully and
Words: 4938 - Pages: 20
Kentucky Fried Chicken: Background KFC, founded and also known as Kentucky Fried Chicken, is a chain of fast food restaurants based in Louisville, Kentucky, in the United States. KFC has been a brand and operating segment, termed a concept of Yum! Brands since 1997 when that company was spun off from PepsiCo as Tricon Global Restaurants Inc. KFC primarily sells chicken pieces, wraps, salads and sandwiches. While its primary focus is fried chicken, KFC also offers a line of grilled and roasted
Words: 3917 - Pages: 16
Marketing KFC Marketing Sdn Bhd (KFC Marketing) was incorporated in 2001 as sales, marketing and trading arm for KFC Holdings (Malaysia) Bhd (KFCH) and external markets, both domestically and internationally. With a vision to be the preferred distributor of superior quality halal brands, the subsidiary performed exceptionally well in 2011, with sales growing by 23.3% to reach RM273.1 million. Sales to the domestic open market increased once again, and open market export sales also jumped to RM15
Words: 321 - Pages: 2
Hkb hgfd ddd dddddd ddddd ddddd ddddddddd ddd ddddd dd ddddddddddddddddddddddd ddd Hkb hgfd ddd dddddd ddddd ddddd ddddddddd ddd ddddd dd ddddddddddddddddddddddd ddd Hkb hgfd ddd dddddd ddddd ddddd ddddddddd ddd ddddd dd ddddddddddddddddddddddd ddd Hkb hgfd ddd dddddd ddddd ddddd ddddddddd ddd ddddd dd ddddddddddddddddddddddd ddd Hkb hgfd ddd dddddd ddddd ddddd ddddddddd ddd ddddd dd ddddddddddddddddddddddd ddd Hkb hgfd ddd dddddd ddddd ddddd ddddddddd ddd ddddd dd ddddddddddddddddddddddd
Words: 539 - Pages: 3
