endangered Sumatran tiger. 6. These forests play an important role against climate change, however, approximately 5 million acres of forest are cleared every year. Transition: Another example of fast food’s irresponsible behavior is how it’s marketing is brainwashing children into buying their products. Children are a lucrative prize in the fast food industry
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Macro environment/Remote Environment Analysis A firm’s macro or remote environment consists of the factors that originate beyond and usually irrespective of a single firm’s operating situation and consists of economic, social, political, technological, and ecological factors (Pearce and Robinson, p87). McDonald’s, a global leader in the fast food industry, remote environment contains many of these factors. Economic Factors: Markets require purchasing power as well as people. The available purchasing
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ABSTRACT McDonald's is a worldwide fast food eatery. They extended their business in worldwide scale. It is clear that McDonald's surpassed other fast food joints as far as deals and notoriety in global level. The point of this undertaking is to figure out how this organization added to its promoting methodologies distinctively in Indian market. By making a similar investigation of McDonald's distinctive of operation and showcasing systems will be coordinated with their advancement circumstance
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fashion. Prior to being the number one chain, they trailed Kentucky Fried Chicken, who controlled 40% of the market back in 1999 while Chick-fil-A only had nine percent (Lutz, 2014). Chick-fil-A’s average sale is three times the amount of its competitor KFC. In 2013, Chick-fil-A prevailed as the category leader with $5 billion in sales and passed Kentucky Fried Chicken who recorded $4.2 billion; they also climbed from nine percent market share to 26% which passed Kentucky Fried Chicken’s 22% market share
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smaller scale they have some of the hamburger market with A&W and the same amount in seafood with Long John Silvers. At the present moment the company unites several very powerful and well-known brands such as KFC, Pizza Hut and Taco Bell. KFC is mainly known for its fried chicken. Also KFC has a long history and is traditionally considered to be one of the most popular fast food restaurants competing with McDonalds one of YUM brands largest competitors. Yum! Brands also owns Pizza Hut which is a
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Table of Contents 1. History and Major Activities 2. Industry Characteristics 2.1. Rivalry among Existing Firms (Concentration and Balance of Competition) 2.2. Bargaining Power of Buyers 2.2.1. Switching Costs 2.2.2. Differentiation 3. Reference List 1. History and Major Activities As popular brand offering pizza and franchise opportunities, Domino’s
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position in control of business. • Explosive growth – revenues increased from $7 million to $200 million. • Loy Weston took the challenge to open the first store in Japan. o Studied the culture of Japan. o Performed test marketing – found that Japanese did not like mashed potatoes and the cole slaw was too sweet. Changed to French fries and lowered the sugar content in the slaw. Company Culture - Industry and Growth – the industry norms and rules of the game of the
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Brief History of the Company Jollibee was founded by Tony Tan Caktiong who was born and raised in Fujian, one of China’s poorest provinces. His family migrated to the Philippines to look for better opportunities and began cooking in a Chinese temple. Because he spent so much time on the kitchen with his parents, he developed incredibly sensitive taste buds and learned his entrepreneurial mindset. In 1975, when Tony was only 22, he used his family’s life savings to open two Ice Cream Parlors in
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industry is dominated by a number of international Quick Service Restaurant (QSR) chains, including McDonald’s, Burger King, Pizza Hut, KFC and Domino’s (Datamonitor, 2010). These global brands are extremely valuable, boasting strong customer loyalty and recognition; indicating consistent quality and service. Key players including McDonald’s, adapt their marketing orientation to suit local cultures and social norms (Datamonitor 2010), strengthening the brand and avoiding consumer alienation. New players
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it owns. Yum! Brands, based in Louisville, Kentucky is ranked #201 on the FORTUNE 500 list with revenues of more than $13 billion. It was named among 100 Best Corporate Citizens by Corporate Responsibility Magazine in 2013. The restaurant brands - KFC, Pizza Hut and Taco Bell are leaders of the chicken, pizza and Mexican-style food categories globally (Yum! Brands Inc., 2014). With this kind of credit and stature this company has, who would think Yum has any challenges within their company? Yum
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