PESTEL analysis 2.1 Political McDonald industry deal with different kinds of political problems as they have outlets over 119 countries. Certain location the company deals with problems like overwriting rules and regulations due to health implications of fast food. Political situations in Singapore are not problematic for McDonald as it requires to monitor the rules and regulations which is handling fine. In general, McDonalds are affected due to regulations of fast food industries set by the
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examples. The implications of this are that high-volume processes have more opportunities to produce products or services at low-unit cost. So, for an example, the volume and standardization of large fast-food restaurant chains such as MacDonald’s or KFC enables them to produce with greater efficiency than a small, local cafeteria or a restaurant. The implications can be even at country levels with regard to their competitiveness. Apparel industry in China, thriving on volumes is one such example.
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In each media that we’ve discussed thus far (Radio, TV, Internet) I’d argue that that a combination of airtime, audience, and product are being sold. TV stations can and will sell airtime, and that airtime can in turn be filled with commercials and advertisements which sell a product. Also, some companies have even produced radio shows or TV shows to help sell their product such as Kraft Television Theater, a drama anthology series on NBC which ran from 1947-1958. More recently the popular restaurant
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3) Background of Secret Recipe a) Secret Recipe had been established for 11 years. Start from 1997 until today, secret recipe had success and expanded about 200 outlets in Malaysia. A Malaysian, Dato Steven Sim, founded secret Recipe at 1997. It is a simple restaurant and is the only one outlet at Malaysia. The founder used the only outlet as the pilot operation to test how Malaysian peoples can accept the restaurant that are more focus on several flavors of cake. In a while, Secret Recipe
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to flower, and KPJ journeys from location to location, and strength to strength. Along the journey, it creates a legacy of warmth and caring, wellness and healing. KPJ has taken the journey from Johor to Kuala Lumpur to Ipoh, on to other states of Malaysia and further and beyond, to the other parts of the world. Along the way, KPJ has established its hospitals with similar commitment, providing the best of healthcare services. All these are the result of the Journey of Continuous Caring taken by its
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Threat of New Entrants - Moderate The industry is dominated by a number of international Quick Service Restaurant (QSR) chains, including McDonald’s, Burger King, Pizza Hut, KFC and Domino’s (Datamonitor, 2010). These global brands are extremely valuable, boasting strong customer loyalty and recognition; indicating consistent quality and service. Key players including McDonald’s, adapt their marketing orientation to suit local cultures and social norms (Datamonitor 2010), strengthening the brand
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Which Elements are Important to Customers in Fast Food Restaurants: Food quality, Time, and Price. Introduction A phenomenon anyone can easily observe is that people eat more meals outside their home than before(Kara, Kaynak, & Kucukemiroglu, 1997), and fast-food has increasingly become popular over the past decades (Pereira et al., 2005). When people are short of time, sick and tired of preparing for meals at home, or hatred to waiting, they willingly go out and eat meals. According to
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Appendix 1: Definition of Fast-food restaurant There is little consensus about the definition of fast food in the literature. For example, the American Heritage Dictionary defines fast food as “Inexpensive food, such as hamburgers and fried chicken, prepared and served quickly.” While everyone agrees that prominent chains such as McDonald’s serve fast food, there is less agreement about whether smaller, independent restaurants are also “fast food.” The Census of Retail trade defines a fast food establishment
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Organizational Ethics & Social Responsibility, Chapter 8 of week 4, I have chosen to review and respond to the topic of “Management as a Role Model”. I remember one of my first employment opportunities as a young man; this was with a fast food company, KFC, or Kentucky Fried Chicken. I started the job as a team member when I was 17 years old. I was still finishing up high school and already enrolled into college. Immediately upon employment my co-workers became greatly fond of me, and accepted me onto
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REPORT ON KFC KFC [Type the company address] [Type the phone number] [Type the fax number] 12/27/2012 Quartulain Shah BY :Abdul Moiz PREFACE This report focus on KFC marketing strategies, its marketing environment , demographic factor ,marketing factors. I designed a report to provide a brief description about its marketing mix & its major competitors in Pakistan. We also discuss four P’s of marketing & their marketing tools. In addition to it, this report includes a
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