CASE STUDY: London 2012 Olympics Games George Koduah UMUC MARKETING MANAGEMENT AMBA 650 9044 Dr. Tom L Trittipo November 20, 2012 CASE STUDY: London 2012 Olympics Games Draft. Introduction The successful organization and the London 2012 Olympics Games was an expected necessity for a program aimed at satisfying many aims and objectives including fostering the Olympic movement spirit, revitalizing economic condition, and developing infrastructural project and developing infrastructural
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The 2012 London Olympics is scheduled to be one of the most spectacular games in addition to being held in one of the world’s best cities. The Olympics is undeniably one of the greatest sporting events on earth. In order to ensure that the visitors are treated to the arrays of entertainment and eventful sporting event in addition to bringing benefits to the Londoners, the Mayor of London and the Greater London Authority (GLA) has put in place measures and priorities to develop London in readiness
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Female Athletes Arise In 2012 Gender equality in the Olympics has been a common debate for years. The main argument from many is that women are always given the “short end of the stick” with little media attention compared to the men. Men are always given more clock time, mentions, and descriptions then women (Billings, 2008). This common trend has caused women in sports to falter, but in the 2012 London Olympic games female athleticism has seen a turn around and is now in the limelight. The
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marketing framework which achieves the vision of London 2012 Olympics as Everybody’s Games. It is incongruent to suppose maximum revenue and maximum attendance can both be achieved and therefore the critical problem is developing a strategy that affords the appropriate balance of emphasis to revenue or attendance. Previous host countries have had varying levels of success with their strategy and due to the unique context of the London 2012 games past approaches do not provide a definitive solution
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Hosting Major Sport Event Hosting a major sporting event can give many economic, social and cultural benefits. However, the costs of hosting the event can also be quite high. Advantages Raise profile of city / country Raising the profile of a city can lead to lasting economic benefits. For example, cities which host the Olympics can be assured of a persistent increase in recognition and tourism. Barcelona, Sydney, Beijing have all seen this from hosting the Olympics. For a country like China
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researchers for this project are both coaches who currently work in their National set ups for England and Japan. The initial idea for the investigation came from Maki Tsukada’s two year observation of the British system, and also a reflection on the London 2012 Olympics and the coach-athlete interaction. Coaches came under scrutiny from the results of the Olympics, which made it pertinent to examine the relationship between the coach and athlete, to try and ensure that it does not disintegrate. The wider
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2 1.0 INTRODUCTION 3 2.1 Economic Outcome of London 2012 4 2.2 Brazil- Getting Ready to Shine 4 2.3 Exploiting the Opportunity 4 2.3 Porters Five Force and PESTEL analysis 5 2.4 SWOT ANALYSIS OF THE BRAZILIAN LUXURY SECTOR 6 3.1 THE PLAN 7 3.2 OBJECTIVES OF THE PLAN 7 4.1 Justification Of The Plan
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London 2012 Olympic Games Case 1. The core problem or issue in the case The core issue in this case is the “tradeoff decision between revenue generation and attendance”. Further, we can say that these issues are problematic like: * Maximizing ticket revenue without charging high price for it. * Peoples’ willingness to pay for specific event * Appeal of the sport (global and local) * Stage events (opening and closing ceremonies) * Particular team or athlete
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and practices as an organization from the strategic perspective it can be stated that British Airways prioritize its major functions, or in another words the resources that would help them to increase revenues are given due consideration, like the 2012 Olympics in London. Prioritization involves focusing on the particulars that really matters. For that reason it is crucial to prioritize things so that the company may not lose focus on issues that need urgent attention. For a business to be flourishing
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PART B – Question 4 In analyzing the macro-environment, it is important to identify the factors that might in turn affect a number of vital variables that are likely to influence the organization’s supply and demand levels and its costs (Kotter & Schlesinger, 1991; Johnson & Scholes, 1993). A PEST analysis is one of them that are merely a framework that categorizes environmental influences as political, economic, social-cultural and technological forces. All these factors are beyond
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