Krispy Kreme Doughnuts, Inc. (KKD) is an exclusive brand that offers doughnuts, beverages, collectibles, and franchise opportunities. It started as a small bakery in Winston Salem, North Carolina on July 13, 1937; and has evolved into a publicly traded firm boasting 395 retail stores and over three million dollars in sales (second quarter 2010). This was not always the case however, by the end of 2004, the economy began to slow. This caused businesses in competition with Krispy Kreme to flood their
Words: 1678 - Pages: 7
Financial Statement Analysis Case Analysis: Krispy Kreme Doughnuts 1. Analysts are predicting that Krispy Kreme will be able to perform highly effectively and continue to grow rapidly in the coming two years. What are the key factors underlying the growth (at least 2)? Do you agree with their analysis? What are some potential concerns (at least 2)? Analysts are predicting that Krispy Kreme will be able to perform highly effectively and continue to grow rapidly in the upcoming two years
Words: 1340 - Pages: 6
International Marketing 320004VA016-1124-001 Abstract When your Company makes a decision to do business globally, it is a huge decision that should not be taken lightly. There are a lot of checks and balances and one of the most important items to remember: Is this Venture going to make or break my company. This should scare anyone into doing as much thorough research as possible. You want to know if your product is a fit; who is your audience and will I be successful. Research and
Words: 1724 - Pages: 7
Comparison of Facebook Communication Strategy: Dunkin’ Donuts -v- Krispy Kreme Doughnuts Introduction This report will compare the facebook communication strategy of Dunkin’ Donuts and Krispy Kreme. Social media is a major media and branding platform for many retailers today both new and established. This method of communicating with consumers is both inexpensive and immediate, so it provides a huge benefit to the company with the least cost. For these reasons, social media sites like facebook
Words: 1885 - Pages: 8
Attempt Only Four NO. 1 MARKETING SPOTLIGHT- NIKE Nike hit the ground running in 1962. Originally known as Blue Ribbon Sports, the company focused on providing high-quality running shoes designed especially for athletes by athletes. Founder Philip Knight believer that high-tech shoes for runners could be manufactured at competitive prices if imported from abroad. The company’s commitment to designing innovative footwear for serious athletes helped it build a cult following among American consumers
Words: 4563 - Pages: 19
Krispy Kreme Doughnuts Teaching Note Background Krispy Kreme (KKD) has achieved spectacular growth in the last few years using an area developer model to expand geographically. This case examines the factors that have driven its growth and their sustainability in the coming two years. Students are provided with forecasts made by financial analysts at CIBC. They are then asked to identify and evaluate the assumptions underlying these earnings forecasts. Since the CIBC report does not provide
Words: 317 - Pages: 2
4-12 Reliability is a situation that a product will show its function normally for a reasonable length of time. Maintainability is the cost of repairing or maintaining a product or service. Reliability and Maintainability are two important things to measure how good about the product or service. If a product has reliability and maintainability in same time, that will be a great product. Philishave has both reliability and maintainability. I can use Philishave for 10 years and maintain good
Words: 1015 - Pages: 5
DQ 7 One Beats Electronics, LLC is an audio products company founded by hip-hop artist Dr. Dre (Andre Young) and Jimmy Iovine, Chairman of Interscope-Geffen-A&M Records in 2006. The company is known for its high-end studio headphones labeled The Beats by Dr. Dre. Beats Electronics formed a joint relationship with Monster Cable the world leader of audio products for over 30 years, to manufacture their products. The exclusive contract was formed in 2009 under a five year agreement. Beats Electronics
Words: 393 - Pages: 2
the respondents recognize their brand, visiting Dunkin’ Donuts is a ritual for millions of people. Threats 1.) Dunkin’ Donuts Company competes with Starbucks, as over half the company’s business is in coffee sales, as well as Krispy Kreme Doughnuts & Honey Dew Donuts. IV. Alternative Courses of action Alt. 1.) Conduct more survey’s that would make them know their customer’s perception specially their preferred taste on coffee. As of their recent
Words: 539 - Pages: 3
million in fiscal 2008 and $4.1 million in fiscal 2009. We ended fiscal 2010 with 582 Krispy Kreme stores across the U.S. and 18 other countries, up from 449 stores 2 years ago. By shifting to the small shop focus and increasing the number of Krispy Kreme retail shops in high traffic areas, we are making ourselves more convenient for our customers, which should enable us to increase on-premises sales of doughnuts and complementary products. We also are trial testing new products to create broader
Words: 278 - Pages: 2
