Executive Summary Kudler Fine Foods was first established in 1998 with an objective strongly focused on providing its clients the opportunity to buy fresh ingredients used to make delicious cuisines. Since then, Kathy Kudler (founder) has opened two more locations to satisfy her target market’s thirst for her product(s). Although this small business expansion has increased the customer base and or revenue pursued by its owner, the induction of additional services provided has also slightly altered
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Kudler Fine Food Strategic Plan Analysis CIS/564.4 INFORMATION MANAGEMENT IN BUSINESS ABSTRACT Kudler Fine Food continues to strive for growth and success based on the vision of founder Kathy Kudler, a retired VP of Marketing from a large defense contractor, to have a premiere gourmet grocery food store with the best meats, produce, cheeses, and wines. With having direct control over hiring, ordering and customer service, she has built the company into an expanding organization. The following
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MMPBL 502 Michael Reynolds Sr. 09/12/2011 Kudler Fine Foods a fine cuisine market opened their doors in 1998, catering to customers who wanted fresh ingredients and a variety of gourmet meals. Kudler Fine Foods flourished into three separate store locations in California. Kudler Foods decided to expanded to expand their business and partner with organic farmers. In doing this Kudler Fine Foods was making a strategic move to attract new clientele and new generate new
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Statement on Kudler Fine Foods Introduction This paper examines Kudler Fine Foods’ marketing plan, identifying and defining issues existing in Kudler’s current marketing strategies and tactics. Ultimately this paper will identify where the company needs to carry out additional research and what is needed to make a clearer and more effective marketing plan. Kudler Fine Foods Kudler Fine Foods, an upscale specialty food store, was founded by Kathy Kudler in 1998 (Kudler Fine Foods, 2005).
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Kudler Fine Foods Systems Review Laura Facino BSA/502 June 9, 2013 Nancy Mingus Introduction Kudler fine foods employees approximately 140 employees across three stores including administration staff (Apollo Group, 2010). The current human resources (HR) and payroll systems are under review to increase productivity, security of information, and employee access. A fully computerized, integrated system between the three stores will enable the current HR and payroll personnel to track
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Kudler Fine Foods’ Loyalty Card Program Kudler Fine Foods has submitted a service request to develop a frequent shopper program to track customer trends and give frequent customers rewards for being loyal customers. Many grocery stores have adopted a rewards or loyalty program. This program gives the customers a discount while they shop and sometimes offers rewards and prizes. By using this program, a store also collects valuable data that can be used to specify which customers by certain items
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Running head: KUDLER'S MARKETING PLAN 1 Kudler's Marketing Plan Kathy Kudler had an idea and transformed that idea into what is known today as Kudler Fine Foods. Starting up a business can be a difficult task and so can future growth of that same business. As of present, Kathy has again had an idea and started the transition to implement catering services. In an effort to make this business venture successful, Kathy has to consider several marketing strategies that not only benefits the company
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Requirements for Kudler’s Fine Foods Frequent Shopper Program Daniel W. Burgess, Richard Rives, Darrell Crosson, Warren Johnson, and Antoin Jenkins Axia College University of Phoenix Requirements for Kudler’s Find Foods Frequent Shopper Program Introduction In an effort to maintain a competitive edge in the gourmet food industry, Kudler Find Foods will implement changes to the company’s infrastructure and overall networking capabilities to create a shopping program for our dedicated
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Kudler Fine Foods – Proposed Frequent Shopper Rewards Program BSA/375 Todd Feuerherm December 21, 2014 Introduction In Figure 1, we have a basic example of the data being processed through our reward point’s program database. First we have qualifying purchases that determine what points from purchases are rewarded in the transaction. Then we have a designated purchase behavior section that will determine what the customer mostly likes in their purchases and what they mostly buy. Total allocated
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Kudler Fine Foods Project Charter Prepared: June 20, 2013 Project Name: Service Request SR-kf-013 Project Manager: Kathy Kudler Customer: Kudler Fine Foods Project Sponsor: Kathy Kudler Project Start / End (projected :) Project Overview Service Request Sr-kf-013 is the implementation of a Frequent Shopper Program at Kudler Fine Foods. The information
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