Mini-Case 3: Marketing to the Bottom of the Pyramid 1. Establish a set of guidelines a. How will the company emphasize the value of their product? i. Low-income consumers have less discretion when it comes to what they can spend their funds on so it is important to promote a product by emphasizing its long term value and cost savings compared to a competitor’s product. b. What are the best media avenues for reaching low-income consumers? ii. Many low-income
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A MARKETING CASE STUDY ON AXIS COMMUNICATIONS BY JOHN OLUGBENGA ADEGBOYE 08032004784 TABLE OF CONTENTS 1. INTRODUCTION……………………………………………………………………………………………………….3 2. SITUATION ANALYSIS………………………………………………………………………………………………..4 3.1 External Analysis.....................................................................................................4 3.2 Internal Analysis..........................................................................................
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Integrated Global Marketing Case Study Capella University MBA 6012 Integrated Global Marketing COMPANY Since 1971 Starbucks Coffee and Tea has set out to be a different kind of company. Starbucks started out as a single store in Seattle’s historic Pike Place Market with a narrow storefront and some of the world’s finest fresh-roasted whole bean coffees. In 1981 a customer named Howard Schultz walked into Starbucks and had his first cup of Sumatra coffee. From then on Schultz was drawn
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Global Marketing Case: Mary Kay Q1. Mary Kay is NOT A Transnational Firm. Since introducing “some” of their company’s products in India in September of 2007. Mary Kay’s product line in India is limited. Mostly to be efficient and more profitable. In India Mary Kay sells the right products at a “fair price” to fit Indian target market. Mary Kay is different from an International firm because in the Indian Market, Mary Kay doesn’t include its entire product line. Otherwise Mary Kay wouldn’t be
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| U06A1- Integrated Global Marketing Case Study | Sprint Nextel Corporation | Capella University- MBA6012 | LaJeania P. Kitchens | 2/15/2013 | | Sprint Nextel Corporation “S” is a communications company offering a comprehensive range of wireless and wireline communications products and services that are designed to meet the needs of individual consumers, businesses, government subscribers and resellers. The organization is “organized to meet the needs of our targeted subscriber
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BRANNIGAN FOODS STRATEGIC MARKETING PLANNING Juan Manuel Restrepo Davies Mª Concepción Aragonés Cabeza IE Business School AGENDA 1. Problem statement 2. Situation analysis Five C’s Porter 5 forces SWOT 3. Alternatives 4. Recommendations Implementation plan Marketing strategy Marketing Mix Digital marketing 5. Take aways 1. PROBLEM STATEMENT GOAL INCREASE 3-4% PROFIT Industry Decline Brannigan’s sales, market share, and profitability
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IDEO Case- Ch. 4; Marketing Management, Kotler; pg 119 1. Why has IDEO been so successful? What is the most difficult challenge it faces in conducting its research and designing its products? IDEO has been successful due to a “design thinking” approach centered around “human-centered methodology.” In addition, they design products that consumers actively want because they solve a consumer’s problem and as a result offer a superior experience. The most difficult challenge for IDEO is to design
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Global Marketing Case Report Nouf Alsaud 211410239 Aljohara Alsaud 211410128 Dr.Norjaya Yasin History In 1926, Godiva was founded by founder and master chocolatier Joseph Draps. In 1926, Draps opened his first Godiva Chocolatier on Grand Place, Brussels’ central square. The company makes and sells premium chocolate delights including bonbons, truffles, flavored coffees, cocoa mix, cookies, ice-cream, and liqueurs. After few years, Draps began the international GODIVA expansion in 1958 by opening
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. ORANA uses both its own sales staff and independent distributors to increase retail sales in Vietnam. Discuss the advantages and disadvantages of this strategy. ORANA realized the huge opportunity in covering new market areas due to the increasing demand in Vietnam as an emerging market, many indications showed that annual sales has a potential growth rate of around 20%, due to the increasing purchasing power, the middle class is growing, and people are willing to try new products. Therefore
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complaints. • Calyx could track and receive more accurate feedback through internet advertising. With the information they received, they would be able to determine whether the current marketing and advertising strategies are succeeding or not. • Calyx can collect the history of online purchases and adopt ono-to-one marketing strategies by analyzing the consumers’ behavior. So, they could pitch more personalized and effective advertisement to customers. Pros and Cons of the other options: • Increase
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