Principles of Marketing (MKTG 320) Fall 2013 Syllabus (Tentative) Madan M.Batra (MBA, Ph.D.) Professor of Marketing and International Business Room 406A Eberly 724-357-5776 (Office) 723-388-9595 (Cell) batra@.iup.edu Office Hours Tuesdays and Thursdays: 12:15 to 2:00 p.m. & 3:15 to 3:30 p.m. Wednesdays: 1:00 to 2:00 p.m. Please see the D2L course website for announcements concerning any changes in office hours during a specific week. Instructor Profile I am a professor
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.................................................................................................. 7 c) Demographics …...................................................................................................................... 7 4. Marketing Strategies …........................................................................................................................ a) Product
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Sample of Exam Format: Section (B) Consists of ONE (1) compulsory essay question, 40 marks; recommended time: 70 minutes and Section (C) Consists of THREE (3) short questions and only choose TWO (2) to answer, 40 marks; recommended time: 70 minutes Section B - Long Essay Question and Answer: 1. Discuss with example the four major sets of variables that might be used in segmenting consumer markets and the factors marketers consider when choosing a targeting strategy. (40 Marks) Answer for first
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: Management & Entrepreneurship Principles of Marketing MKTG 205 Three (3) NONE Principles of Marketing, Thirteenth Edition by Philip Kotler; Gary Armstrong REFERENCE TEXTS : Basic Marketing by William Perreault Jr.; E. Jerome Mc Carthy; Joseph Cannon APPROVED BY : ___________________________ ________________ CHAIR DATE 1 COURSE DESCRIPTION: This is an introductory marketing course. A realistic examination of how marketing is practiced in business today will be stressed throughout
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of this study is to provide an overview of online shopping decision process by comparing the offline and online decision making and identifying the factors that motivate online customers to decide or not to decide to buy online. It is found that marketing communication process differs between offline and online consumer decision. Managerial implications are developed for online stores to improve their website. Keywords: Online shopping, online shopper behavior, online shopping decision Introduction
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Position The success of Metabical product launch is critical to both CSP company and to the marketing director Printup. In order to achieve the long-term steady market goal, CSP need to identify their optimal target customer, appropriately position the Metabical product, and implement an efficient communication strategy. CSP should treat overweight women with BMI less than 30 at the age between 25 and 65 as their optimal target customer for the Metabical pill. Based on the product advantage, Metabical
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Assessment Materials BSBMKG501B IDENTIFY AND EVALUATE MARKETING OPPORTUNITIES To achieve competency in this unit you must complete the following assessment items. All tasks must be submitted together. Tick the boxes to show that each task is attached. * Task 1. Short answer questions ☐ * Task 2. Research report ☐ NOTE: If this is a group assignment, each member of your group must individually submit a separate and complete copy. Student ID | Student Name | Click here to enter
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Marketing Research and Segmentation Cliff Beard HCS/539 May 19, 2014 Andrea Linder Description of Facility Stormont Vail HealthCare has been providing medical treatment to the people of Topeka and the surrounding areas since 1884. The programs and services that are provided by Stormont Vail and state of the art and revolutionizing the medical field and helping all patients no matter their ailments in the community. The main hospital located in Topeka offers 157 private rooms, which
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Theories of Marketing Week 1 – lecture 1 History of marketing 1. Production : supplying markets 2. Selling: convince people that what the organization happen to have is what they need. 3. marketing : let’s ask people what they want and then produce it. What can I make that will serve my customers better? It needs to be something relevant, innovative or unique MKG definition it’s all about sales and market share : it doesn’t say anything about relationship NOW : how can
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The Communication Process Do you use TiVo or a digital video recorder (DVR) to record movies or television shows so you can watch them when you want without television commercials? Do you ever use the remote to skip the commercials or to look at different shows? Think about which television shows you choose to watch, which magazines you read, which radio stations you select. Think about what else you are doing when you watch television or when you are studying or when you are listening to the radio
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