Unit 3: Introduction to Marketing Unit code: Y/502/5411 QCF Level 3: BTEC National Credit value: 10 Guided learning hours: 60 Aim and purpose The aim and purpose of this unit is to give learners an understanding of how marketing, research and planning and the marketing mix are used by all organisations. Unit introduction Marketing is at the heart of every organisation’s activity. Its importance is also growing in the non-commercial, public and voluntary sectors. Also
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Level 3 unit 3-M1 Compare marketing techniques used in marketing products in two organisations In this assignment I will compare marketing techniques used in marketing products in McDonalds and Maxfactor. I will outline the similarities and differences of the way the two organisations use marketing techniques. My chosen products are: McDonald’s McFlurry Ice-cream and Maxfactor ‘masterpiece’ mascara. Technique | McDonald’s McFlurry Ice-cream | Maxfactor ‘Masterpiece’ mascara | Similarities
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|Assignment title | Assignment: 1 Principles of Marketing | | | |Assessor |Amisha Gadhvi | |
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Task Two b) Help Sheet (M1: Compare the marketing techniques used in marketing products in two organisations) | |How do Pepsi use this? |How does Innocent use this? |Differences |Similarities | | |Pepsi has used all the growth |Innocent has used all growth |The difference between the two |The similarity between the two | |
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Assignment front sheet Qualification BTEC ED in Business Cohort Unit 3 1/2, Introduction to marketing Assessor Learner name Boris de Kleer name Issue date 17-11-2014 Submission date 2014-2017 Unit number and title C. Segers Submitted on Please list the evidence submitted for each task. Indicate the page numbers where the evidence can be found or describe the nature of the evidence (e.g. video, illustration). Criteria reference To achieve the criteria the evidence
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DRIFT Ghost-S * Xiaomi's YiCamera * Panasonic HX-A500E * Toshiba Camileo X-Sports * Polaroid Cube * Ricoh WG-M1 * TomTom Bandit Swot Analysis Strengths * Brand Name * Innovation * Quality * Technology * Versatility * High Perceived Value Weaknesses * Price (Expensive) * Lack of G Opportunities * Network Marketing (Built in Wi-Fi) * Alternative for filmmakers (smaller, easier to handle) * Emerging Markets Threats
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1. Introduction SingTel is one of the main communications firms with 130 years of operating experience. They are also a key communications corporation in Asia. Drawing on the depth of networks, customer base and vast operations experience, SingTel is a long-standing strategic investor who works meticulously to expand their business. They are also the largest listed company in the Singapore stock exchange (info.singtel.com, 2014). SingTel manages many offices throughout Asia
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Due Date Semester / Academic Year 90665 Unit 4, Marketing Principles HND in Business Achila Amarasinghe Understanding marketing principles: Unilever PLC Case study 1 w/c 06-10-2015 09-01-2015 1/2014 Unit Outcomes Covered: 1. Understand the concept and process of marketing 2. Be able to use the concepts of segmentation, targeting and positioning 3. Understand the individual elements of the extended marketing mix 4. Be able to use the marketing mix in different contexts. GRADING OPPORTUNITIES
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M1 Compare marketing techniques used in marketing products in two organisations. Many organisations uses different techniques to market their products. The marketing techniques depend on the target audience. For example; Jack Daniels and Toys r us. These two organisations have completely different target audiences. The reason for this is because British airways is aimed to provide a service and Jack Daniels aim is to sell and make a profit for their business. Jack Daniels is an alcohol
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Sample of assignment: Marketing strategies of SingTel May 15, 2013ricky This Assignment Is Published With Permission From The Author For Online Review Only All Rights Reserved @ ChinaAbout.Net Sample of assignment: Marketing strategies of SingTel 1. Situational analysis 1.1 Company and product background 1.1.1 Company introduction As one of the leading major communication services providers in Asia covering fixed line, mobile, data, internet and TV, SingTel
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